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Understanding the Pareto Principle (The 80/20 Rule) The Future is Here, and it Stinks? - KnowTechie. This post was updated on 8/13/14 to reflect funding news.

The Future is Here, and it Stinks? - KnowTechie

The future of messaging is here, and it’s rather pungent. An engineer out of Harvard has invented a device called the oPhone, which allows you to send and receive photos and scents. Yes, that’s right, photos and scents. Soon you’ll be able to send not just a pic, but also the scent of that two-week old gym bag. The oPhone allows you to mix and match 32 basic scents to create more than 300,000 unique aromas, according to the company’s website. I swear, I’m not busting your chain. The first transatlantic scent was sent by Edwards on June 10th from his iPhone in New York to a colleague in Paris. Millennial Mums; iBaby Anxiety and the Future of Play by @nickykc.

Toy giant Fisher-Price is seeking to reassure anxious parents that there is no right or wrong way to play, with a new campaign featuring the strapline ‘Discover your way’.

Millennial Mums; iBaby Anxiety and the Future of Play by @nickykc

The campaign, which includes TV and social media activity, is the result of extensive research that claims that parents feel that their baby is in a learning race. According to the research, parents are increasingly anxious they are not spending enough time playing with their children and are frightened to give them the space necessary to develop. According to Fisher-Price, which released the survey in partnership with parenting website MadeForMums, a new generation of anxious parents believe the more one-to-one play they have with their child, the faster their child’s development. Therefore 66% of parents worry that they do not play enough with their children. BMW Unveils an AK-47-proof SUV at the Moscow Auto Show.

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market.

BMW Unveils an AK-47-proof SUV at the Moscow Auto Show

Vehicle Innovations Serving Growing Global Markets. PureWow. Remember when coconut water was something you drank on a tropical island out of, well, coconut shells?

PureWow

Now you can buy it in any grocery store in America, prompting us to wonder, Can it remain supreme forever and, if not, what’s next on the trendy water front? Lots, it turns out! Here, three new waters following in the coconut’s lofty footsteps. Maple Water Pure Canadian maple water comes straight from the tree--with absolutely nothing added.

The taste is sweet (imagine super-diluted maple syrup) and the health benefits are plentiful. 10 Brands Winning Their Category on Instagram Video. The Neuroscience Behind Stress and Learning. The realities of standardized tests and increasingly structured, if not synchronized, curriculum continue to build classroom stress levels.

The Neuroscience Behind Stress and Learning

Neuroimaging research reveals the disturbances in the brain's learning circuits and neurotransmitters that accompany stressful learning environments. The neuroscientific research about learning has revealed the negative impact of stress and anxiety and the qualitative improvement of the brain circuitry involved in memory and executive function that accompanies positive motivation and engagement. The Proven Effects of Positive Motivation Thankfully, this information has led to the development of brain-compatible strategies to help students through the bleak terrain created by some of the current trends imposed by the Common Core State Standards and similar mandates. With brain-based teaching strategies that reduce classroom anxiety and increase student connection to their lessons, educators can help students learn more effectively. Meet Generation Z: Forget Everything You Learned About Millennials.

MOBILE: A new model for shopping. #MRX Top 10: Visualizing World Trade, Consumer Attitudes and Digital Cameras. By Jeffrey Henning.

#MRX Top 10: Visualizing World Trade, Consumer Attitudes and Digital Cameras

MOBILE: UK shopping behaviour changes. Why Does a Body of Specialist Media Pay Dividends for Content Creators? We all know great content is the hook to entice your readers to participate, contribute and share.

Why Does a Body of Specialist Media Pay Dividends for Content Creators?

Great blogs have many posts, but the world has evolved. It’s not just about your blog. Sharing and reuse have evolved. Today we need to blend paid, owned, earned and shared media (often termed P.O.E.M.). Blogs posts work great on individual blogs, but slides, videos , podcasts and lists work across paid, owned, earned & share media. Amazon: Relentless.com. Technology_ How far can Amazon go_ _ The Economist. Amazon Surges in Cloud Computing. Let’s face it, the average American doesn’t really understand what cloud computing is all about.

Amazon Surges in Cloud Computing

According to a recent survey commissioned by Citrix, many think the phenomenon is weather-related, or involves pillows, drugs or toilet paper. Survey Highlights: 95% of those who think they’re not using the cloud, actually are3 in 5 (59%) believe the “workplace of the future” will exist entirely in the cloudMore than one third agree that the cloud allows them to share information with people they’d rather not be interacting with in personAfter being provided with the definition of the cloud, 68% recognized its economic benefits14% have pretended to know what the cloud is during a job interview. “This survey clearly shows that the cloud phenomenon is taking root in our mainstream culture, yet there is still a wide gap between the perceptions and realities of cloud computing,” said Kim DeCarlis, vice president of corporate marketing at Citrix.

Jassy opened A.W.S. six years ago.