8 Ways To Train Yourself To Accept Criticism. So you just got some negative feedback.
The dawn of marketing’s new golden age. Science has permeated marketing for decades.
Fans of the television drama Mad Men saw a fictionalized encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s advertising agency. In reality, though, the 1960s through the early 1990s witnessed a happy marriage of advertising and technology as marketers mastered both the medium of television and the science of Nielsen ratings. These years gave birth to iconic advertising messages in categories ranging from sparkling beverages (“I’d like to buy the world a Coke”) to credit cards (“American Express. Don’t leave home without it”) to air travel (“British Airways: the world’s favourite airline”).
The Psychology Behind Why We Share on Social Media. Ad Age Advertising Century: Top 100 Advertising Campaigns. Top 15 Campaigns of the 21st Century. Many ad campaigns over the years have sold soap.
The Most Responsive Companies of 2014. MAKE YOUR PRESENTS FELT. The One Chart That Proves Just How Hard Content Marketing Has Become - TrackMaven. Anytime a new business or cultural trend takes hold as quickly as content marketing has, it’s good to pull your head up and see if you can learn anything from history.
One comparison that is actually surprisingly relevant for content marketing is television programming. Why Some Teams Are Smarter Than Others. Individual intelligence, as psychologists measure it, is defined by its generality: People with good vocabularies, for instance, also tend to have good math skills, even though we often think of those abilities as distinct.
The results of our studies showed that this same kind of general intelligence also exists for teams. On average, the groups that did well on one task did well on the others, too. In other words, some teams were simply smarter than others. We next tried to define what characteristics distinguished the smarter teams from the rest, and we were a bit surprised by the answers we got. We gave each volunteer an individual I.Q. test, but teams with higher average I.Q.s didn’t score much higher on our collective intelligence tasks than did teams with lower average I.Q.s.
Faris Yakob presentations. Dr. Norman Doidge ,"The Brain That Changes Itself" full show. This Kid Made an App That Exposes Sellout Politicians. The Greenhouse app highlighting how much money each industry gave Republican Congressman Mike Simpson before the last election.
Inc — Share news, ideas and knowledge in one place. Five creative and marketing books that stand the test of time. The 21 greatest graduation speeches of the last 50 years. Graduation speeches are the last opportunity for a high school or college to educate its students.
It's unsurprising, then, that these institutions often pull in some of the world's most powerful people to leave an equally powerful impression on their students. Here are the best of those speeches and some of the sections that resonate the most. David Foster Wallace at Kenyon College, 2005. Find Your Passion With These 8 Thought-Provoking Questions.
In a previous post, I shared questions that can help in overcoming fear of failure.
But sometimes, there’s an even more basic problem that can stop us from pursuing bold challenges and ambitious goals: not knowing which challenges or goals to pursue. The 6 types of Questions your Students Need to Know about. Learning is all about asking questions and finding answers to them.
An inquisitive mind is one that goes beyond the status quo and probes deep below surface meanings. To foster such kind of thinking inside our classroom requires some hard work and a serious investment in time and efforts. We, as teachers and educators, need to prepare the right environment where inquisitive minds can nourish and grow. We need to water this environment with a culture of asking questions.
55 Insightful Quotes To Live By. Selective attention test. Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Creative Social (Paperback) - Lulu. Who am I surrounding myself with? Do you need a personal coach? How to Learn Anything Faster With the Feynman Technique. Advertising agencies are dying, just as they become most vital. There is a curious tension in the current agency landscape – a vast mismatch between what clients’ needs are and what agencies are working on, and this gap seems to be widening.
It seems like companies have never struggled with bigger problems, as chief marketing officers face the most daunting challenges of a lifetime, but curiously, agencies seem to offer smaller solutions than ever. Isn’t it time agencies stepped up to the plate? 7 Reasons Why You Shouldn't Give Up So Easily. Dr. Norman Doidge ,"The Brain That Changes Itself" full show. Norman Doidge on the brain and neuroplasticity. The Power of Curiosity: 3 Strategies for Staying Curious.
Why I Just Asked My Students To Put Their Laptops Away… Jonathan Haidt’s metaphor of the elephant and the rider is useful here. In Haidt’s telling, the mind is like an elephant (the emotions) with a rider (the intellect) on top. The rider can see and plan ahead, but the elephant is far more powerful. Sometimes the rider and the elephant work together (the ideal in classroom settings), but if they conflict, the elephant usually wins.
After reading Haidt, I’ve stopped thinking of students as people who simply make choices about whether to pay attention, and started thinking of them as people trying to pay attention but having to compete with various influences, the largest of which is their own propensity towards involuntary and emotional reaction. Together we improve. Why agency people are so unhappy. How A Culture Of Learning Makes Teams More Productive. Nothing is New Forever. Success Indicator: Characteristics For A Successful Life.