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Has Social Media become a Blind Spot: B2b vs B2c. 65% of all cancer deaths occur in low- and middle-income countries.

Has Social Media become a Blind Spot: B2b vs B2c

Lung, breast, colorectal, stomach and liver cancers cause the majority of cancer deaths. In high-income countries, the leading causes of cancer deaths are lung cancer among men and breast cancer among women. In low- and middle-income countries cancer levels vary according to the prevailing underlying risks. In sub-Saharan Africa, for example, cervical cancer... 2013 January « My Social Media Update. Social media update: 25th January 2013 25 Jan Hi all, This week we’ve had some exciting launches including Google+ Jobs, check out a new app called Vine and don’t forget that Community Manager Appreciation Day is on Monday 28th January!

2013 January « My Social Media Update

Read on to find out the latest this week. Discussion/ research: Measure the Cross-Channel Impact of Your Social Media Posts. Did you ever wish you could magically increase the impact and efficiency of your paid social media campaigns?

Measure the Cross-Channel Impact of Your Social Media Posts

Your ability to do this is closer at hand than you think. Here’s how. The five-second metrics makeover Let's recalculate your latest social media campaign's metrics: Being Bold on Social Media is About Risk Versus Reward. There is plenty of vanilla out there.

Being Bold on Social Media is About Risk Versus Reward

As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud. When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Each subsequent viewing I went deeper into analyzing what they were trying accomplish with the clever rap. The only thing I couldn't figure out was whether or not the risk was worth the reward. Why You Must Automate 80 Percent of Your Social Media Activity. Imagine a small-town pharmacist standing at a back counter, counting pills.

Why You Must Automate 80 Percent of Your Social Media Activity

She wants to help people. She wants to connect and make a difference. She wants to offer advice that just might save a person’s life. She probably doesn’t want to be standing there counting pills. What if she could automate the pill counting? This is a risky pitch for automation right? What if the machine miscounts? Automating social media is nowhere near the level of risk an automated pill machine introduces, and yet it offers the same if not more time-saving results! The Best Social Media Brands in 2012. Having recently announced the Track Social Facebook Awards for 2012, Track Social has now aggregated social performance across platforms to assess the best overall performers in social media throughout the entire year.

The Best Social Media Brands in 2012

In the awards for individual Facebook Pages the big winners were Facebook, Subway, Disney and Fox. Now it's time to see who comes out on top in the overall as well as Twitter and LinkedIn categories. Facebook launches 5 steps to social media retail success. Facebook is having a new year focus on retailers and has put together a new Retail Centre for small and medium-sized businesses (SMBs) in the UK.

Facebook launches 5 steps to social media retail success

They can download what it believes are the five steps to retail success (see below). It is also sharing what has worked for some of the social media success stories in the retail sector such as ASOS and The English Cheesecake Company. In addition Facebook, which currently has around one billion users and receives 3.2 billion likes or comments every day, has provided some more stats for the Retail Centre from Nielson including the fact that 27 million Brits use it every month, which represents more than two thirds of the British population.

In addition to the 27 million Brits using Facebook every month as many as 19 million access the site via mobile. Six simple social media tips to get you noticed. There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it?

Six simple social media tips to get you noticed

I spend a lot of time monitoring all of Econsultancy’s social feeds, and there are a number of small mistakes that I see pop up regularly. They’re all easy to remedy and fixing them will make your social posts look cleaner, tidier and all-round more professional. With that in mind, here’s one tip for each of the major platforms that you can use every single day... Twitter: punctuation FTW Calling someone out or retweeting their stuff? If you send a tweet to someone as an @reply, you can add punctuation to increase the tweet’s visibility.

If someone writes: “@Lexx2099 you smell”, it will only be seen by users who are following @Lexx2099 and the user who wrote the tweet. The Impact of Social Media on Broadcast Media. X Factor Facebook Page Social Media has become a very important aspect of Broadcast Media. All the reality shows like, X-Factor, Britain’s Got Talent or Strictly Come Dancing are using twitter hashtags # to promote their show and pretty much every show these days have a Facebook page where they interact with the viewers and convince them to vote for candidates. Internet tools like Youtube, Twitter, and Facebook are increasingly changing the way media is being produced distributed and consumed. Key takeaways from Social Media World Forum #SMWF. How To Spot A Trend: 7 Social Media Trends That Matter In 2013. NEW: See the full 15 Trends presentation on Slideshare!

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

>> There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily add information that I find about products, services, apps, marketing campaigns, new businesses, and any other idea to it. Some are scribbled on a memo pad from a hotel room. Then at the end of the year, I look through that folder usually filled with hundreds of small ideas, and start to filter them. 1. What Is A Social Media Strategy? Tips on Social Media for Small Business: #3 Organisation of Your Social Media Channels. All business, whatever its size, needs to be active in social media.

Tips on Social Media for Small Business: #3 Organisation of Your Social Media Channels

In this third blog post in the series for small business owners (see the others listed at the bottom), I'm looking at who should be responsible for which element of your social media marketing drive. It's best to have an ‘owner’ of each channel who can ensure consistency, quality control, manage administration, reporting, planning, and strategy.

For example, you may have a pool of regular contributors to your blog, but one blog editor who manages the editorial calendar (yes, you need one of those), checks posts for quality, helps with technical issues, oversees comments and comment moderation, looks after blogger outreach, syndications and so forth. This way, everyone knows to whom they should turn for what. Sounds obvious, but if you haven't clearly allocated responsibilities, due diligence may well not happen (as the BBC Newsnight have just found out). The Whirlwind of Social Media - Social actively changing the way news stories unfold? Superstorm Sandy and President Obama’s re-election are two of the biggest stories to have dominated social media in the past few weeks.

In both cases, Twitter acted as a platform from which to gain breaking news ahead of the curve, as well as the usual avenue for thought trails aired the world over. Joan Collins expressed her sheer devastation following Bloomingdale’s temporary closure during the storm, while the presidential campaign engaged voters through excessive tweeting, hash tags, liking and sharing.

The increasing impact of social networking is obvious. British Airways apologises for offensive tweet. British Airways: apologises on Twitter The airline's @British_Airways account has 211,609 followers. On Saturday it re-tweeted a message that used the racist term "g***" and the phrase "f**k off back to where you came from," according to reports. Consumers re-tweeted the message and British Airways deleted it quickly. The airline then issued an apology to its followers, which said: "We apologise for the offence caused. Women’s Embrace of Social Media Grows. By Mark Evans - Monday, November 19th, 2012 at 7:30 am ShareThis It goes without saying that social media’s march toward ubiquity continues to move forward. But a recent study by the Pew Internet and American Life Project has some interesting factoids, highlighted by the fact that 75% of online women use social media compared with 63% of men. 20 Questions – Why Your Social Media Isn’t Working.

Sign up | Login with → The 3 Best Social Media Tactics to Get More Customers. What to Look for in a Social Media Monitoring Tool. How to conduct a social media audit. Misspunjabhi : Listening to your target audience... What Are the Hottest Soft Drink Brands in Social Media? [CHART] Five ways to avoid social media fragmention. 22/09. Deepak Chopra: Spirituality in The Age of Social Media. Deepak Chopra has long been considered a guru of personal well-being, faith and the intersection of eastern and western medicine. In the past few years, Chopra has taken his expertise and brand beyond his many books and public services, to a more relatable place — the Internet. He has earned 1.2 million followers on Twitter and more than 680,000 on Google+. He even recently launched his own YouTube channel, "TheChopraWell," where he discusses topics like love and career, has daily mediations involving music and poetry readings and gives his followers a place to seek advice.

15/09. The Best Times To Post To Facebook, Twitter, Google+ & Other Social Networks [Infographic] When it comes to social media marketing you want to make sure you get the most out of each and every single post you make in terms of reach. One of the best ways to maximize the reach of your social media posts is understanding the best (and worst) times of day to share content. Surprisingly, this time differs from site to site, but Social Caffeine’s got you covered with an infographic that lays out the best and worst times to post on Facebook, Twitter, LinkedIn, Google+, and Pinterest. How online and social media is helping traditional channels to evolve. ‘Traditional marketing channels are dead’. This is the cry that we hear repeatedly from digital evangelists, who tell us that our more established channels of communication are being swallowed by online media platforms, sidelined into becoming one small, insignificant part of an overall mix that has digital at its heart.

26/08. Heinz offers users the chance to get name engraved on bean. Heinz Beanz: brand to offer new sauce and social media competition Details of the name of the sauce and the campaign are expected to be unveiled in the coming weeks. The social media campaign, meanwhile, kicks off this week and is called 'Your Name On A Bean'. Ntent is King. 50 Facebook facts that'll fascinate small businesses. 17/08. Fours things to always avoid in social media. Kluiauuj Shared by misspunjabhi. Why social media means customer service can make or break your brand. Nissan Revs Up Facebook Marketing. The 6 Types Of Social Media Users. 3 Social Media Mistakes You Don't Know You're Making. 22/06. 20 TV Shows With the Most Social Media Buzz This Week. 16/06. The Beginner's Guide to Social Media.

Using Social Media To Engage An Audience – A Case Study. 10 interesting digital stats we've seen this week. Inside GM’s Chevy’s Social Media Strategy. Sprint Takes Twitter to Times Square. Who owns your social media accounts? 03/06. Hello You Creatives. Kindred Agency Blog. 21/04. 24/03. 17/03. 03/03. 60 Seconds on Social Web in 2012 : Infographic. 25/02. Grovo's History Of Social Media. Kh8husmj Shared by misspunjabhi.

Social Media Makes Teens Aware Of Others' Needs, Study Says. Social Media ROI: Facebook Vs Twitter Vs Linkedin. Social Media Marketing: An Easy Guide. 28/01. 10 Historical Events Affected by Social Media. The World of Social Media #videoinfographic. Should Teachers and Students Be Allowed to Communicate Via Social Media? Follow Up.

Facebook. KLM Live Reply: 140 characters, 140 KLM employees. 6 Ways to Track the Impact of Social Media on Public Relations. 5 Social Media Tips for Scoring Your Next Job. 15 Case Studies to Get Your Client On Board With Social Media. Using social media at live events: best practice tips. How We’ll Beat Traffic and Find Parking Spots in the Future. Motorola releases Xoom tablet in US. The Imperial War Museum’s social media big guns. AppBoy Releases A Check-in SDK For iOS Apps. Social media drawing in early adopting shoppers. Man Partially Bites Off Ears After Facebook Fight. Google Adds New Filtering Options to Mobile Places Search.