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Has Social Media become a Blind Spot: B2b vs B2c B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher - eMarketer: "Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China and Indonesia growing particularly fast, up 65% and 71%, respectively. North America and Western Europe, markets where ecommerce... Has Social Media become a Blind Spot: B2b vs B2c
2013 January « My Social Media Update 2013 January « My Social Media Update Social media update: 25th January 2013 25 Jan Hi all, This week we’ve had some exciting launches including Google+ Jobs, check out a new app called Vine and don’t forget that Community Manager Appreciation Day is on Monday 28th January! Read on to find out the latest this week. Discussion/ research:
Measure the Cross-Channel Impact of Your Social Media Posts Measure the Cross-Channel Impact of Your Social Media Posts Did you ever wish you could magically increase the impact and efficiency of your paid social media campaigns? Your ability to do this is closer at hand than you think. Here’s how. The five-second metrics makeover Let's recalculate your latest social media campaign's metrics: Step 1: Pull your campaign dataStep 2: Quadruple your clicksStep 3: Quarter your cost per engagementStep 4: Pencil down, head up
Being Bold on Social Media is About Risk Versus Reward There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud. When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Being Bold on Social Media is About Risk Versus Reward
Imagine a small-town pharmacist standing at a back counter, counting pills. She wants to help people. She wants to connect and make a difference. She wants to offer advice that just might save a person’s life. She probably doesn’t want to be standing there counting pills. Why You Must Automate 80 Percent of Your Social Media Activity Why You Must Automate 80 Percent of Your Social Media Activity
The Best Social Media Brands in 2012 The Best Social Media Brands in 2012 Having recently announced the Track Social Facebook Awards for 2012, Track Social has now aggregated social performance across platforms to assess the best overall performers in social media throughout the entire year. In the awards for individual Facebook Pages the big winners were Facebook, Subway, Disney and Fox. Now it's time to see who comes out on top in the overall as well as Twitter and LinkedIn categories.
Facebook launches 5 steps to social media retail success Facebook is having a new year focus on retailers and has put together a new Retail Centre for small and medium-sized businesses (SMBs) in the UK. They can download what it believes are the five steps to retail success (see below). It is also sharing what has worked for some of the social media success stories in the retail sector such as ASOS and The English Cheesecake Company. In addition Facebook, which currently has around one billion users and receives 3.2 billion likes or comments every day, has provided some more stats for the Retail Centre from Nielson including the fact that 27 million Brits use it every month, which represents more than two thirds of the British population. Facebook launches 5 steps to social media retail success
Six simple social media tips to get you noticed Six simple social media tips to get you noticed There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it? I spend a lot of time monitoring all of Econsultancy’s social feeds, and there are a number of small mistakes that I see pop up regularly. They’re all easy to remedy and fixing them will make your social posts look cleaner, tidier and all-round more professional. With that in mind, here’s one tip for each of the major platforms that you can use every single day... Twitter: punctuation FTW
The Impact of Social Media on Broadcast Media The Impact of Social Media on Broadcast Media X Factor Facebook Page Social Media has become a very important aspect of Broadcast Media. All the reality shows like, X-Factor, Britain’s Got Talent or Strictly Come Dancing are using twitter hashtags # to promote their show and pretty much every show these days have a Facebook page where they interact with the viewers and convince them to vote for candidates. Internet tools like Youtube, Twitter, and Facebook are increasingly changing the way media is being produced distributed and consumed. Unconventional social media platforms like blogs are also redefining journalism these days where individuals are expressing their opinions on relevant issues.
Key takeaways from Social Media World Forum #SMWF
How To Spot A Trend: 7 Social Media Trends That Matter In 2013 NEW: See the full 15 Trends presentation on Slideshare! >> There has been a single pink folder on my desk since January 15th of this year. How To Spot A Trend: 7 Social Media Trends That Matter In 2013
What Is A Social Media Strategy? Over the last few weeks I’ve been working with clients on setting up a social media strategy for their business and it’s become very apparent that they have very little idea of what a social media strategy is. So before I tell you exactly what a social media strategy is let me tell you what it definitely is not: A social media strategy is not setting up a Facebook account, spamming your friends about it and then posting content any time you are available.A social media strategy is not setting up a like gate and then forcing people to like you in return for some cheap bribeA social media strategy is not consistently posting images and articles to your wall which sell your products to your fans
Tips on Social Media for Small Business: #3 Organisation of Your Social Media Channels All business, whatever its size, needs to be active in social media. In this third blog post in the series for small business owners (see the others listed at the bottom), I'm looking at who should be responsible for which element of your social media marketing drive. It's best to have an ‘owner’ of each channel who can ensure consistency, quality control, manage administration, reporting, planning, and strategy. For example, you may have a pool of regular contributors to your blog, but one blog editor who manages the editorial calendar (yes, you need one of those), checks posts for quality, helps with technical issues, oversees comments and comment moderation, looks after blogger outreach, syndications and so forth. This way, everyone knows to whom they should turn for what.
Superstorm Sandy and President Obama’s re-election are two of the biggest stories to have dominated social media in the past few weeks. In both cases, Twitter acted as a platform from which to gain breaking news ahead of the curve, as well as the usual avenue for thought trails aired the world over. Joan Collins expressed her sheer devastation following Bloomingdale’s temporary closure during the storm, while the presidential campaign engaged voters through excessive tweeting, hash tags, liking and sharing. The increasing impact of social networking is obvious. The Whirlwind of Social Media - Social actively changing the way news stories unfold?
British Airways: apologises on Twitter The airline's @British_Airways account has 211,609 followers. On Saturday it re-tweeted a message that used the racist term "g***" and the phrase "f**k off back to where you came from," according to reports. British Airways apologises for offensive tweet
Women’s Embrace of Social Media Grows By Mark Evans - Monday, November 19th, 2012 at 7:30 am ShareThis It goes without saying that social media’s march toward ubiquity continues to move forward. But a recent study by the Pew Internet and American Life Project has some interesting factoids, highlighted by the fact that 75% of online women use social media compared with 63% of men. As well, women are more active with 54% using social media on a daily basis, compared with 42% of men. Overall, 69% of online adults in the U.S. now use social media services.
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