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Has Social Media become a Blind Spot: B2b vs B2c. 2013 January « My Social Media Update. Social media update: 25th January 2013 25 Jan Hi all, This week we’ve had some exciting launches including Google+ Jobs, check out a new app called Vine and don’t forget that Community Manager Appreciation Day is on Monday 28th January! Read on to find out the latest this week. Discussion/ research: It’s probably time to bring social media eduction to schools – what do you think?

(via @socialmedia2day)Facts about mobile commerce in the UK (via @econsultancy)Social media facts for 2012 (via @socialbakers) Facebook: Privacy updates to Facebook (via @socialmedia2day)The lowdown on Facebook Graph Search (via @wearesocial)Buy items on Facebook by commenting using Soldsie (via @springwise) Google/ Twitter/ tops tips: Google lets you apply with one click (via @techradar) What do you think about Google Glass? Other news: Tesco’s get themselves into more trouble after the horsemeat issue! Cool apps/ websites: Do you remember Path? This week’s quote: Social media update: 18th January 2013 18 Jan Twitter: Measure the Cross-Channel Impact of Your Social Media Posts. Did you ever wish you could magically increase the impact and efficiency of your paid social media campaigns? Your ability to do this is closer at hand than you think. Here’s how. The five-second metrics makeover Let's recalculate your latest social media campaign's metrics: Step 1: Pull your campaign dataStep 2: Quadruple your clicksStep 3: Quarter your cost per engagementStep 4: Pencil down, head up That’s it.

With minimal effort (we hope), you’ve multiplied engagement with your promoted content at a fraction of your per-engagement cost. You’re getting earned media traffic, whether you measure it or not. Last year, bitly highlighted the platform-hopping behavior of a link in a promoted tweet posted by a large daily deals site: after three low-volume hours for the link on Twitter, users posted the short URL within the promoted tweet to Facebook, where it ultimately drove 3 times the traffic that Twitter did within a little over a day after the advertiser posted it.

Be a social media genius. Being Bold on Social Media is About Risk Versus Reward. There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud. When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Each subsequent viewing I went deeper into analyzing what they were trying accomplish with the clever rap. They wanted to go viral, that was certain, and it worked. The only thing I couldn't figure out was whether or not the risk was worth the reward. The risk, of course, is that some people will be offended. Unfortunately, the video does not do enough to get positive sentiment for the brand. When Toyota came out with their Swagger Wagon video nearly three years ago, they did much more to accomplish the same goals.

Even the name itself was much better. Fiat was close to having a successful video. Why You Must Automate 80 Percent of Your Social Media Activity. The Best Social Media Brands in 2012. Having recently announced the Track Social Facebook Awards for 2012, Track Social has now aggregated social performance across platforms to assess the best overall performers in social media throughout the entire year. In the awards for individual Facebook Pages the big winners were Facebook, Subway, Disney and Fox. Now it's time to see who comes out on top in the overall as well as Twitter and LinkedIn categories. Overall Performance Facebook - Average Daily Score: 54.6 On the back of sweeping the awards for its own platform, Facebook takes out the Overall Performance award in social media for 2012. Runners up in the category include YouTube, Disney, Coca-Cola and MTV. Overall Engagement Disney - Average Daily Score: 16,162 The highly prestigious Engagement Award goes to Disney, for getting a consistently high level of response from its fans across social platforms.

Disney has a massive global audience and entertainment vehicles that cross generations. Overall Twitter Performance Connect: Facebook launches 5 steps to social media retail success. Facebook is having a new year focus on retailers and has put together a new Retail Centre for small and medium-sized businesses (SMBs) in the UK. They can download what it believes are the five steps to retail success (see below). It is also sharing what has worked for some of the social media success stories in the retail sector such as ASOS and The English Cheesecake Company. In addition Facebook, which currently has around one billion users and receives 3.2 billion likes or comments every day, has provided some more stats for the Retail Centre from Nielson including the fact that 27 million Brits use it every month, which represents more than two thirds of the British population.

In addition to the 27 million Brits using Facebook every month as many as 19 million access the site via mobile. ASOS Facebook campaign ASOS ran a Facebook campaign to generate sales and excitement ahead of its summer sales campaign. ASOS Results The English Cheese Cake Company. Six simple social media tips to get you noticed. There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it? I spend a lot of time monitoring all of Econsultancy’s social feeds, and there are a number of small mistakes that I see pop up regularly. They’re all easy to remedy and fixing them will make your social posts look cleaner, tidier and all-round more professional.

With that in mind, here’s one tip for each of the major platforms that you can use every single day... Twitter: punctuation FTW Calling someone out or retweeting their stuff? Punctuate. If you send a tweet to someone as an @reply, you can add punctuation to increase the tweet’s visibility. If someone writes: “@Lexx2099 you smell”, it will only be seen by users who are following @Lexx2099 and the user who wrote the tweet.

Look at how sad I am reading that, all on my own: If they write: “. Result: Instant public Twitter scandal! Facebook: Seperate pages from platforms in analytics Handy eh? The Impact of Social Media on Broadcast Media. X Factor Facebook Page Social Media has become a very important aspect of Broadcast Media. All the reality shows like, X-Factor, Britain’s Got Talent or Strictly Come Dancing are using twitter hashtags # to promote their show and pretty much every show these days have a Facebook page where they interact with the viewers and convince them to vote for candidates.

Internet tools like Youtube, Twitter, and Facebook are increasingly changing the way media is being produced distributed and consumed. Unconventional social media platforms like blogs are also redefining journalism these days where individuals are expressing their opinions on relevant issues. Almost all journalists these days have their own blogs and are active on Twitter where they interact with their followers to do their research. Twitter Every celebrity, show and journalist has a twitter account where they engage and communicate with their fans and followers or promote themselves or their shows.

Youtube Blogs. Key takeaways from Social Media World Forum #SMWF. How To Spot A Trend: 7 Social Media Trends That Matter In 2013. NEW: See the full 15 Trends presentation on Slideshare! >> There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then throughout the year, I steadily add information that I find about products, services, apps, marketing campaigns, new businesses, and any other idea to it.

Some are scribbled on a memo pad from a hotel room. Then at the end of the year, I look through that folder usually filled with hundreds of small ideas, and start to filter them. 1. Yesterday for the first time I offered a sneak peek at the first seven of my 15 Trends for 2013 to a room filled with over 200 communicators at the Social Media Outlook 2013 event put on my Potomac Tech Wire and hosted by USA Today (scroll to the bottom of this post to see the trends). Step Two: Group Ideas By Theme. What Is A Social Media Strategy? Over the last few weeks I’ve been working with clients on setting up a social media strategy for their business and it’s become very apparent that they have very little idea of what a social media strategy is. So before I tell you exactly what a social media strategy is let me tell you what it definitely is not: A social media strategy is not setting up a Facebook account, spamming your friends about it and then posting content any time you are available.A social media strategy is not setting up a like gate and then forcing people to like you in return for some cheap bribeA social media strategy is not consistently posting images and articles to your wall which sell your products to your fans I know that this list of things NOT to do seems very simple but I am finding that more and more businesses just don’t “get” social media.

They think that it’s a place they can get a quick pay off and generate HUGE returns. Connect: Authored by: Samuel Junghenn See complete profile. Tips on Social Media for Small Business: #3 Organisation of Your Social Media Channels. The Whirlwind of Social Media - Social actively changing the way news stories unfold? Superstorm Sandy and President Obama’s re-election are two of the biggest stories to have dominated social media in the past few weeks. In both cases, Twitter acted as a platform from which to gain breaking news ahead of the curve, as well as the usual avenue for thought trails aired the world over. Joan Collins expressed her sheer devastation following Bloomingdale’s temporary closure during the storm, while the presidential campaign engaged voters through excessive tweeting, hash tags, liking and sharing.

The increasing impact of social networking is obvious. Yet these instances can also lead us to an interesting question. In a digital world, where newspapers and websites are constantly updated and accessed through computers, tablets and mobile phones, is social-media actively changing the way news stories unfold or is it just another avenue through which to access news? Even outside of the election, the capacity in which Twitter and Facebook can influence is unbelievable.

British Airways apologises for offensive tweet. British Airways: apologises on Twitter The airline's @British_Airways account has 211,609 followers. On Saturday it re-tweeted a message that used the racist term "g***" and the phrase "f**k off back to where you came from," according to reports.

Consumers re-tweeted the message and British Airways deleted it quickly. The airline then issued an apology to its followers, which said: "We apologise for the offence caused. The apology was then retweeted by over 160 followers. The original message was sent by a user called Jae Jang Ladd, who tweeted: "@British_Airways F*** you. Women’s Embrace of Social Media Grows. By Mark Evans - Monday, November 19th, 2012 at 7:30 am ShareThis It goes without saying that social media’s march toward ubiquity continues to move forward.

But a recent study by the Pew Internet and American Life Project has some interesting factoids, highlighted by the fact that 75% of online women use social media compared with 63% of men. As well, women are more active with 54% using social media on a daily basis, compared with 42% of men. Overall, 69% of online adults in the U.S. now use social media services. For marketers and brands, the Pew report provides more ammunition that social media is an attractive place to reach women online. This isn’t eye-opening news but the report provides even more demographic evidence when it comes to driving awareness and sales. Some of the other findings from the Pew report include: ShareThis Tags: demographics, pew, Social Media. 20 Questions – Why Your Social Media Isn’t Working. Sign up | Login with → The world's best thinkers on social media Posted by: Ryan Connors Posts Profile Comments Follow Please login or register to follow this user. 20 Questions – Why Your Social Media Isn’t Working Like it?

Comments Posted November 12, 2012 Keywords: Marketing, Social Media The Problems Do you ever feel like your tweets and updates fall into a black hole, never to be seen again? The Solutions Would you like your own page if it wasn’t your own? » Login or register now to comment! Connect: Authored by: Ryan Connors Hey there! See complete profile Would you like to contribute to this site? Other Posts by Ryan Connors Google Evolved: The Past, Present and Future of Search Engine Marketing - September 8, 2013 Marketers Beware the “Powerball Paradox” - December 4, 2012 Finally Unlocked: The Social Media ROI Formula - November 19, 2012 Are Social Suites Bad for Marketing? The Digital Dilemma: How to Convert the Non-Believers - September 8, 2012 Related Posts April 18, 2014 by MarketingXLerator. The 3 Best Social Media Tactics to Get More Customers. Social media can be used effectively to drive sales. Because it helps you distribute marketing messages further, faster, and cheaper than ever before.

But most companies struggle, or don't see any return at all. The reason has nothing to do with how many hashtags you use, or how often you update Facebook. And everything to do with execution on one -- or all -- of these three tactics. josephjaffe Tactic #1: Partnerships One of the best ways to see quick growth is to "piggyback" off other sources.

This could be something simple like your existing website traffic or customer database. But beyond that, you can use online business development to find partners who will promote you to their audience. Maybe you can help them with a technical problem, or maybe you agree to run a promotion and donate free products in exchange for their promotion. Then come up with creative ways to partner and provide long-term value. Because when used correctly, advertising can be extremely effective... What to Look for in a Social Media Monitoring Tool. Social media monitoring is now an essential activity for any large organization. Even companies that aren’t using social media for marketing, PR or customer services can take advantage of the real-time insights to gain feedback and better understand their customers. But with more than 400 social media monitoring tools on the market, how do you choose the right one (or ones) for you?

Without a clear strategy in place, it may feel like comparing Apples with Oranges. Of course, each tool has its advantages and disadvantages and the tool you choose will depend on exactly what you want to use it for, so start there. What exactly do you want to use if for? For instance, if you want to use it for customer service you will need a tool with a strong engagement offering and you might want immediate notifications when someone says something particularly positive or negative about a specific product or feature.

Where do you want to monitor? Who do you want to monitor? What do you want to monitor? How to conduct a social media audit. Misspunjabhi : Listening to your target audience... What Are the Hottest Soft Drink Brands in Social Media? [CHART] Five ways to avoid social media fragmention. 22/09. Deepak Chopra: Spirituality in The Age of Social Media. 15/09. The Best Times To Post To Facebook, Twitter, Google+ & Other Social Networks [Infographic] How online and social media is helping traditional channels to evolve. 26/08. Heinz offers users the chance to get name engraved on bean. Ntent is King. 50 Facebook facts that'll fascinate small businesses. 17/08. Fours things to always avoid in social media.

Kluiauuj Shared by misspunjabhi. Why social media means customer service can make or break your brand. Nissan Revs Up Facebook Marketing. The 6 Types Of Social Media Users. 3 Social Media Mistakes You Don't Know You're Making. 22/06. 20 TV Shows With the Most Social Media Buzz This Week. 16/06. The Beginner's Guide to Social Media. Using Social Media To Engage An Audience – A Case Study. 10 interesting digital stats we've seen this week. Inside GM’s Chevy’s Social Media Strategy. Sprint Takes Twitter to Times Square. Who owns your social media accounts? 03/06. Hello You Creatives. Kindred Agency Blog. 21/04. 24/03. 17/03. 03/03. 60 Seconds on Social Web in 2012 : Infographic | Online Marketing Trends. 25/02. Grovo's History Of Social Media. Kh8husmj Shared by misspunjabhi. Social Media Makes Teens Aware Of Others' Needs, Study Says.

Social Media ROI: Facebook Vs Twitter Vs Linkedin | Online Marketing Trends. Social Media Marketing: An Easy Guide. 28/01. 10 Historical Events Affected by Social Media. The World of Social Media #videoinfographic. Should Teachers and Students Be Allowed to Communicate Via Social Media? Follow Up. Facebook.

KLM Live Reply: 140 characters, 140 KLM employees. 6 Ways to Track the Impact of Social Media on Public Relations. 5 Social Media Tips for Scoring Your Next Job. 15 Case Studies to Get Your Client On Board With Social Media. Using social media at live events: best practice tips. How We’ll Beat Traffic and Find Parking Spots in the Future. Motorola releases Xoom tablet in US. The Imperial War Museum’s social media big guns. AppBoy Releases A Check-in SDK For iOS Apps. Social media drawing in early adopting shoppers. Man Partially Bites Off Ears After Facebook Fight. Google Adds New Filtering Options to Mobile Places Search.