As Movies Debut on Facebook, the Era of Social Cinema Begins. If anybody could pull it off, it would be Tim Heidecker and Eric Wareheim.
The comedy duo and stars of the often demented Tim and Eric Awesome Show Great Job! Have a rabid and loyal enough fan base that releasing their new movie in an experimental new way just might work. Tomorrow night, Tim and Eric's Billion Dollar Movie will debut on Facebook, a full two weeks before it arrives in theaters. For $10, fans will be able watch the movie and chat with its stars in real time. The model represents a new sort of social cinema that, while not widespread, appears poised to become a potentially major trend. Magnolia Pictures, who is releasing the film, is no stranger to the concept of making movies available before they hit theaters. "Everything that we've done with them has just been huge," said Andrew McGraime, Magnolia's Vice President of Interactive Marketing.
To make it happen, Magnolia partnered with a company called Milyoni, which specializes in live entertainment events on Facebook. BRAND(ED) ENTERTAINMENT, Brand Content Revolution & More.. Actualités sur le groupe. The biggest social media moments of the Super Bowl. Updated: The Giant’s fourth-quarter victory help the Super Bowl become the biggest social TV event in history so far.
Bluefin Labs says it counted 12.2 million social media comments, surpassing the previous all-time record high of 3 million held by the MTV VMAs. Trendrr said this year’s Super Bowl had approximately 5X the social activity over last year. The data is still coming in, and here’s our early crack at the biggest social media moments of the Super Bowl… Most-talked-about moment: There wasn’t a jaw-dropper this year, but the game came down to the final moments, generating an average of 10,000 tweets per second (peaking at 12,233) in the final three minutes of the game, Twitter says.
That surpasses Madonna’s halftime show, which drove 8,000 tweets per second (peaking at 10,245) over a five-minute period. The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna’s performance: 10,245.— Twitter (@twitter) February 6, 2012 1. TV looks to new era of interactive game shows to lure the Facebook generation. Live interactive game shows, where viewers compete with on-screen contestants, are the key to persuading the Facebook generation to watch television, according to industry experts.
British production companies are at the forefront of using new technology to create interactive shows that can compete with the myriad distractions of social networking sites, computer games and even food and drink. Matt Millar, chief executive of Tellybug, a technology service which developed the "tap-to-clap" mobile app for Britain's Got Talent and The X Factor (allowing you to score acts by tapping the screen), told a meeting of the Westminster Media Forum last week: "We have learned people choose to watch TV, not play an online game. Think of the state they are in. Keep it simple. If people have a smartphone and a bottle of beer on the table, you are competing with the bottle of beer.
" But what makes the show such a hot property is that it has notched up 5.64m online plays. 47 Essential Social Media Tools for Content Marketers. The Race For The Second Screen: Five Apps That Are Shaping Social TV. It’s easy to understand why 2012 is shaping up to be the year of social TV.
Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching TV. While many think that number might be high, it signals a trend in consumer behavior that cannot be ignored. Broadcasters and marketers are feeling the heat of both risk and reward. Risk if they do nothing and cede the second screen to Twitter and Angry Birds; reward if they find a way to deliver companion experiences, drive engagement--and expand ad inventory. One result has been investment flowing into social TV apps, in what some--like MIT research scientist Marie-Jose Montpetit--are already comfortable calling a bubble.
"2012 is the year that people will think, rightly maybe, that they will make a lot of money out of social television, for the first time ever,” she says. [Image: Brisbane/Shutterstock]