Misha
I'm me and I'm here to check this place out
The Teenage Head Presents "The Ghosts" Chapel/Chapter. One year in: reflections on a year in business « Balance Media. Just over a year ago, Kate and I both left stable corporate jobs to venture off on our own. Originally, the utopian idea was that the two of us would form a loose tech cooperative. She would bring in her clients, I would bring in my clients, we would collaborate, and hopefully we would even be able to carve out some time to work on our own projects. Together we would be one, happy, productive, designing and developing co-operative organism. How dewy-eyed and optimistic we were. What Kate and I quickly found out was that combining forces is multiplicative, not additive (ie together we were greater than the sum of our parts) and all of a sudden we had a real live company on our hands. Fast forward a year and we are now a six person design and development shop: one designer, two back-end developers, an office manager/production coordinator, Kate and I.
Some highlights from a year in the biz: Awesome Clients & Awesome Projects Fantastic Partners Amazingly patient mentors and friends. RadioEditAV. Pretty Lights - I Know The Truth (Bonnaroo 2011 HD Video Recap) Yu Tsai Photography. A Few of the Best Music Videos You’ve Probably Never Seen. How to Think Creatively - Tony Schwartz. By Tony Schwartz | 8:00 AM November 14, 2011 I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I’d inherited some gift. Eventually, I became a journalist. The first hint I might have sold myself short came in the mid-1990s. When Edwards peered down at the self-portrait I had drawn on the first day, she smiled. From an early age, we’re taught in school to develop the logical, language-based, rational capacities of the left hemisphere of our brain, which is goal-oriented and impatient to reach conclusions.
The left hemisphere gives names to objects in order to reduce and simplify them. The right hemisphere, by contrast, is visual rather than verbal. Sure enough, by the fifth and final day of the workshop, I was able to produce a self-portrait that was undeniably me, and surprisingly realistic. 1. 2. 3. 4. Sayso / Optimizing Your Social Media Investment. As a social media marketer, I spend a lot of time creating metrics reports so that I can see how well our strategies are working. A big return on the investment in social media is an increase of web traffic to your site…which will turn into better name recognition and trust…which will (hopefully) turn into new business and sales. If your metrics reports are not impressing you each month, you should take a closer look at your social media optimization (SMO). SMO is the optimization of social media activity with the intent of attracting unique visitors to website content. The focus is on increasing web traffic through portals – Facebook, Twitter, blog comments – rather than search engines.
Both strategies run on similar principals. 1. SEO: Optimize keywords as you create content for your site or blog.SMO: If your content is optimized for search engines, it is perfectly suited for sharing across social media platforms. 2. SEO: Connect all your online collateral with links. 3. 4. 5. Sayso / Facebook Marketing Fundamentals. I was invited to teach a workshop on Facebook marketing for students at the Touro College Graduate School of Business in New York City. Since I’m still in teacher mode, here’s an overview of the fundamental strategies I presented: Make a fan page Do you really need a fan page? Yes, you do. Think of the fan page like your Facebook business card. This is where potential customers or clients come to find out about you as a professional.
Which picture to use: Use the same picture for all your social media accounts, including your fan page. That way, if someone finds you on one platform and searches for you on the other, the picture will reassure them that they’ve found the right business. What to write: Keep your fan page content professional, positive, and business-focused. Getting a username: Once you have over 25 fans, you can get a customized page name.
Help. Pearltrees videos.