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Just over a year ago, Kate and I both left stable corporate jobs to venture off on our own. Originally, the utopian idea was that the two of us would form a loose tech cooperative. She would bring in her clients, I would bring in my clients, we would collaborate, and hopefully we would even be able to carve out some time to work on our own projects. Together we would be one, happy, productive, designing and developing co-operative organism.
To celebrate the launch of its new video site, NME recently published a list of the 100 Greatest Music Videos Ever. As ever with these things, there are some strange omissions (no “Windowlicker”?) and some strange rankings (“Wicked Game” at #3? We know that Helena Christensen looks hot, but come on…), but generally, it wasn’t a bad piece of work.
by Tony Schwartz | 8:00 AM November 14, 2011 I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded.
As a social media marketer, I spend a lot of time creating metrics reports so that I can see how well our strategies are working. A big return on the investment in social media is an increase of web traffic to your site…which will turn into better name recognition and trust…which will (hopefully) turn into new business and sales. If your metrics reports are not impressing you each month, you should take a closer look at your social media optimization (SMO). SMO is the optimization of social media activity with the intent of attracting unique visitors to website content.
I was invited to teach a workshop on Facebook marketing for students at the Touro College Graduate School of Business in New York City. Since I’m still in teacher mode, here’s an overview of the fundamental strategies I presented: Make a fan page Do you really need a fan page? Yes, you do. Think of the fan page like your Facebook business card. This is where potential customers or clients come to find out about you as a professional.