DDB Grads Make It Famous. DDB Australia has partnered with a group of talented illustrators to launch “Make It Famous”, a campaign promoting the advertising agency’s 2014 Graduate Program. Potential graduates will be given the challenge of making famous one of a number of mundane items, like a rock, pen lid, key, lint, toilet paper roll, lollipop stick, twig, lock of hair, Barbie’s leg or a feather. The illustrators, in a series of creative ads placed at Sydney universities and online at Pinterest and Facebook, make these everyday objects impossible to ignore. Dylan Harrison, Executive Creative Director DDB Sydney explains: “Advertising is about finding a truth in every product and revealing it in a creative way, and that’s what we wanted to highlight with this campaign. The diversity of creative responses we received for the campaign is impressive and really allows us to see these ordinary objects in new and unusual ways”. Credits. 2010 Malaysia Independence Day Online Viral Video Marketing Campaign « Social Media « invisible PR.
Online Job Recruitment Advertising Marketing Campaign GMP Group Singapore Competition Challenge « Digital Marketing Images, Photos and Pictures Gallery « invisible PR. 117 Funniest Creative Job and Recruitment Ads. 5 Best Recruitment Marketing Articles of the Week 5.7.11 to 5.13.11. Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. This week we’ll be talking about great job ads, reasons why your metrics are ineffective, how to find the right company culture, social media best practices, increased hiring of management positions and how sitting can be dangerous.
Here are the articles our that interested us this week (in no particular order), enjoy! : Is this simply the best job ad ever written by Andy Headworth (@andyheadworth) Great example of an innovative and compelling job ad. Do you have ineffective HR metrics? Great list of reasons why your HR & recruiting metrics are not providing the value that they should. How to Find Right Company Culture by Omowale Casselle (@mysensay) Interesting post on what you need to think about when developing and forming your company culture. BONUS: Just How Dangerous is Sitting All Day? Partnering with HR for a Recruitment Campaign - Thomas Thor. About Us > Case Studies > Partnering with HR for a Recruitment Campaign Providing nuclear specific candidates Our client, a major engineering company in France is expanding rapidly and has a growing portfolio of local French and international nuclear projects.
They already had a team of internal recruiters in France with a strong local network but needed a partner to help them access the international pool of nuclear professionals. "The collaboration with the consultant from Thomas Thor has allowed us to obtain a number of successes in our project. . - Site Director, Nuclear. Nuclear Jobs & Careers | Nuclear Engineering Jobs - Careers in Nuclear. Revolting creative agency | case study: full service agency. Havas People - Employer Branding. First things first. What’s an employer brand? Now, you’ll hear talk of employer reputations, brand identities, value promises. You’ll be offered weighty tomes to read and complex terminology to sift through. But behind the marketing speak, the employer brand is simply this: a single, powerful idea that influences the way you communicate and act as an employer.
To get here, we use a proven methodology and a tool that’s been used by the Havas network to develop iconic advertising campaigns (including the social media phenomenon that is the Evian dancing babies) and radical business ideas (such as the Tesco Clubcard). As with any major project, research and planning are vital. Recruiter Insight | Recruiter Zone. You’re viewing a beta release of the Guardian’s responsive website. We’d love to hear your feedback Opt-out and return to our current site Insight Find out about our audience Most popular Popular. QinetiQ | Employer brand management and consulting | Employerbrand.com.
Over the last 10 years Qinetiq has become one of theworld’s leading science consultancies. QinetiQ emerged as an independent commerical enterprise in 2001, having previously (as DERA) been responsible for the UK government’s defense research and development. An important contributing factor to its success has been its ability to build a strong employer brand reputation among the best science and engineering graduates, evolving its campaign advertising over time to reinforce its credentials as a cutting edge innovator in a highly competitive talent marketplace. 2003/04 Campaign – Start Making Science History The first year’s campaign had to do a big job by launching a new brand to a discerning graduate community and Qintetiq had to compete with big payers who had built their reputations over years and with substantial budgets. A bold campaign was developed, harnessing QinetiQ’s distinctive brand colour consistently across all materials. 2004/05 Campaign – Modern Life is Rubbish.
Bayard Advertising | Vail Resorts. Creative vacancy advert (31) Jobboards & Career Sites. Creative vacancy advert (31) "TALENTS ON BOARD!" Promo / PR Ad for EMPLOYER BRANDING CAMPAIGN. Category: Corporate Communication Advertiser: COCA-COLA Product/Service: EMPLOYER BRANDING CAMPAIGN Government Relations Coordinator: Janina Radulescu (Coca-Cola HBC Romania) Account Manager: Catrinel Burghelea (IMAGE Public Relations) Media placement: Social Media - Facebook Profile, Youtube Channel, Google Maps - 10 March 2010 Media placement: News - Employer Website And Newsletter, Partners' Newsletters - 15 March 2010 Media placement: Print Ads - Campus Magazines: AdvertiseIn, BizCampus, Ambition! Outcomes: • 3 out of 12 interns employed in the company as a consequence of the attraction and on-board campaign; • Consolidated internal integration and acceptance of interns in the company; • "Employer of choice for Millennials" according to the "The most wanted employers" study (released by Catalyst in summer 2010); • 100% of interns considered this experience as the best way to start their career (internal feedback session).
The Promo / PR Ad titled TALENTS ON BOARD! My Culture Branding E-Book With KellyOCG. I’ve been lucky enough to get a look at some real culture brands first hand. To see the way some businesses like Rackspace in Texas, HardRock in London,The BBC in London and Barclays have been able to build a distinctive culture, and frame it for public consumption. When you work with brands like these, the challenge is not to get more people to apply for jobs with the company, but to reduce the volumes and improve the efficiency of those who actually apply. The objective is to use social places to give employees a voice to show the reality of work, and to enable potential applicants to opt out if it is not for them.
All organisations have a unique culture. Culture doesn’t have to be dynamic and fun packed, it could be steady and staid, controlling or totally open and creative. The important thing is that the face you show to the world is the reality of what lives behind your four walls. That way people can choose if they want in, or not. Bill. Racker Talent: Where Rackspace and Talent Meet - Rackspace Talent. Employer Brand campaign. Going well beyond growth opportunities, this new campaign shows that RATP offers the possibility of pursuing a career that makes sense to each individual, one that caters to their personal expectations: “Whatever your calling, RATP has a job that fits you.” As a company in the midst of a rapid expansion phase internationally (12 countries), one that is actively involved in major urban projects such as the Grand Paris Express as well as being one of the biggest recruiters in the Ile-de-France region, RATP recruits more than 1,500 employees annually.
At RATP, you can plan for a career as an expert by specialising in a particular area of business, working in another city or even internationally, switching from the metro to the bus network or vice versa... All doors are open. Starting with their first assignment, young graduates will be given challenging tasks and genuine management or project responsibilities. >> Visit our "Careers" space.