One appointed to lead relationship marketing for BlackRock's US iShares business. SAN FRANCISCO, CA, March 13, 2013 - BlackRock, a leader in investment management, risk management and advisory services for institutional and retail clients worldwide, has expanded its relationship with OgilvyOne Worldwide by appointing the agency to lead the US relationship marketing assignment for its US iShares business. iShares is the world’s largest manager of exchange traded funds (ETFs).
The business will be led by OgilvyOne San Francisco with support from the global OgilvyOne network. The agency will deploy a full range of channels including digital media, email, direct mail, DRTV and mobile to inform high net worth individuals, financial advisors, and institutional investors of iShares investment funds, tools, and resources.
OgilvyOne Wins Weight Watchers' Digital Business. Weight Watchers has selected OgilvyOne as its new digital agency.
The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the account for nearly 12 years. The assignment includes digital advertising, online media planning and buying, social media efforts, advanced analytics and search-engine marketing, according to an internal OgilvyOne email. The new digital shop will work alongside lead brand agency McCann Erickson. Weight Watchers is a sizeable spender online. “Digital is a core channel for us to connect with and engage consumers and we believe that OgilvyOne will be an important strategic partner in evolving how we fully leverage this critical marketing pillar,” said Sarah Kleinhandler, director of digital strategy and marketing at Weight Watchers.
In its successful pitch for Weight Watchers, OgilvyOne shot its credentials video on a treadmill and had a company-wide hackathon. Frédéric Levron Directeur Exécutif d'Ogilvy & Mather Advertising - NOMINATION. This weeks digital campaign chatter #15 « onlineSoul. Some great campaigns from KLM, Perrier and Ballantines this week – all including user participation and interaction in interesting ways….. 1.
KLM – Tile & Inspire This week saw the completion of the latest global digital campaign by Dutch airline KLM. The Tile & Inspire campaign, which has been running since April, ties in with the ‘Journey’s of Inspiration’ brand message launched in 2008, and encourages participants to have a more ‘active’ role in their journey by becoming part of the planes decor! Using a campaign micro-site and a Facebook app, the user was able to create an image of themselves in the style of a traditional Dutch Delft tile. 120,000 tiles were created during the campaign in 154 countries, with 77,000 submitted for a place on the plane. Whilst checking out this campaign I was once again reminded of how BRILLIANT their social media team are. 2.
The Outfits Behind Ogilvy From Around The World. SCRABBLE SEARCH. SMCFaces #12 : Philippe Moreau- Ogilvy - mai 2011 #smcf. Tourisme en tunisie: une campagne brillante ! Ogilvy se démarque au Grand Prix du Brand Content. Hier soir se tenait le grand prix du Brand Content – deuxième édition en date – récompensant les meilleures stratégies éditoriales de marque et notre groupe a eu l’honneur de se voir décerner 3 prix pour les campagnes Louis Vuitton Legend, Born HIV Free et Europcar Crush hour.
Un palmarès qui fait chaud au cœur et qui traduit surtout la vision d’Ogilvy sur le Brand Content : capitaliser sur la force émotionnelle et assurer une distribution des contenus mixant on/off line pour mieux servir l’histoire racontée. Et pour ceux qui aurait raté ces campagnes : The Greatest Game (trophée d’or) – OgilvyOne pour Louis Vuitton A l’heure de la coupe du monde, Louis Vuitton nous plonge dans une rencontre en toute intimité avec trois des plus grands footballeurs de tous les temps : Zidane, Maradonna, et Pelé. Entre confidences et parties de babyfoot, l’internaute mène la danse et se sent véritablement à leurs côtés.
Social Media Speech at Stanford on March 16. Stanford kindly asked me to speak on March 16 about social media in Asia.
That week I will also visit Google, Facebook and a few other Internet companies in the valley. Please join the talk or let me know if anyone wants to meet up! Casino - domdelport's posterous. Case study CRUSH HOUR Europcar. Only you can show us our new name. Some clever stuff. Social networks surge in India - Warc News - Warc. J'aime l'idée créative et le visuel qui en décou. WPP Buys Obama’s Campaign Agency Blue State Digital. Blue State Digital, the communications firm responsible for coordinating President Barack Obama’s online fundraising and social networking campaigns in the 2008 election, has been acquired by advertising giant WPP.
Terms of the deal were not disclosed. Blue State Digital is a digital agency that helps form online strategy, and advocacy, membership and fundraising campaigns for nonprofits, educational and cultural institutions, political campaigns and corporate brands. According to a release, Blue State Digital’s revenue has grown more than 30% per year since its founding in 2004 (and the company’s strategy and technology has helped raise $800 million to date).
UNICEF Haiti. Pearltrees clipping after LeWeb 10. Chaîne de Ogilvy. David Ogilvy Quotes. Create or Else. 151076_478907409587_781059587_5551062_5458899_n.jpg (Image JPEG, 720x720 pixels)