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HELLO SUNSHINE
s December 2010 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011 Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves. But a mixture of indulgence, addiction and conditioning mean that most can’t substantially change their consumption habits. The result? A never-ending guilt spiral. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior).

s December 2010 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011

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AMC’s Mad Men has been rocking the airwaves for more than three years. The show, which follows the exploits of Madison Avenue’s Sterling Cooper advertising agency in the first part of 1960’s, has just entered its fourth season and is still just as fresh and stirring as it was in its first. Critics have applauded the show for making excellent use of marketing tactics, some real and some fictional. Here we have collected fifteen of the most genius tactics aired to date. Image Source 15 Genius Marketing Moments From Mad Men | ProspectMX 15 Genius Marketing Moments From Mad Men | ProspectMX
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