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Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity. Two key drivers are fueling the FLAWSOME trend: HUMAN BRANDS : Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality.
s December 2010 Trend Briefing covering 11 CRUCIAL CONSUMER TRENDS FOR 2011
Une technologie et des impressionnantes possibilités développées par la société Yellow Bird avec ces vues panoramiques en 360°. Une vidéo entièrement interactive pendant la lecture : il vous suffit de vous dirigez à l’intérieur de leur dernier showreel, disponible dans la suite.
Multiple 360 Degree Experience | Fubiz™
AMC’s Mad Men has been rocking the airwaves for more than three years. The show, which follows the exploits of Madison Avenue’s Sterling Cooper advertising agency in the first part of 1960’s, has just entered its fourth season and is still just as fresh and stirring as it was in its first. Critics have applauded the show for making excellent use of marketing tactics, some real and some fictional. Here we have collected fifteen of the most genius tactics aired to date. Image Source
