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How Today's Hottest Startups Got Their Names. Mad Men, la collection Banana Republic en vidéo.

Old Spice Guy

Apple, Google, Sony, Yahoo! … D’où vient leur nom ? Home apps buzz gaming high tech mobile news réseaux sociaux tests veille vidéo web Home » 404 Error! Articles Réactions Articles récents Yummypets, Un réseau social qui a du chien ! 2012 … Les comptes Twitter des candidats aux présidentielles ! Interview des développeurs d’Infinite flight, le meilleur simulateur de vol sur Windows Phone et iOS Grand Theft Auto 5, le trailer est enfin dispo ! Piratage de Facebook : Anonymous s’explique dans une vidéo en français Donoma, un film sans budget qui fait le buzz bientôt au cinéma. The Science of Slogans: The Best and Worst Ad Campaigns of All Time - Nigel Hollis - Business. What's in a slogan?

The Science of Slogans: The Best and Worst Ad Campaigns of All Time - Nigel Hollis - Business

One part elegant phrasing, two parts brand positioning, and a glaze of virtue and idealism. Oh, and don't forget a pinch of good luck. The year was 1907, and legend has it that President Theodore Roosevelt had just finished a cup of coffee at the Hermitage, the Nashville home of President Andrew Jackson, when he declared it "good to the last drop. " Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president's coinage their official slogan. Some 90 years later, it still is. Like diamonds, great slogans last forever. Here are some of the most enduring (and the most constantly changing) slogans in American business in a gallery prepared by editors at The Atlantic.

Ushahidi: Creating a New Narrative. Définition du storytelling : une pratique à travers tweets. Citoyens !

Définition du storytelling : une pratique à travers tweets

Le storytelling connait un débat profond sur son sens, entre “orchestrateurs”, “orchestrés”, “exposés” et “exposants-annonceurs”. S’agit-il d’une pratique qui invite à repenser l’ensemble des stratégies marketing & com’ ou d’un simple buzzword utilisé par un milieu de spin-doctors ? Tentative de décryptage grâce aux contributions fort pertinentes sur Facebook et Twitter. Merci à eux. Ce qu’on en retient : L’ensemble des contributions : suivez-les, ils sont brillants : pour rajouter mes 2 balles à la réflexion : 1/ importance cruciale de la “sérification” qui rythme la mise en scène 2/ Tenir compte du rapport aspirationel ET émotionnel de la cible ac les médias et terminaux où se racontent l’histoire le #Storytelling est un programme scénarisé à durée déterminée mettant certains de ses attributs (valeurs, égéries) avec lesquels les consommateurs peuvent interagir 2/2 une histoire pour captiver la cible et lui transmettre des valeurs, idées … et en susciter l’adoption/l’adhésion ?

How Coke Is Reimagining The Future Of Social Events. November 17, 2010 | 1 Comment It is easy to complain about the trivial nature of the majority of social media content, but it is rapidly becoming a fact of life that the socially connected among us can't help sharing our lives as they happen with our virtual networks.

How Coke Is Reimagining The Future Of Social Events

One place where this sharing behaviour becomes particularly accelerated is at live events. People tweet more often, take more photos and generally become more social both online and off. At Coca-Cola Village in Israel recently, Coke tried an interesting experiment in social sharing by offering over 600 teenagers a wearable wristband that contained their Facebook profile details. Then throughout the weekend, these teens could automatically tag themselves in pictures, check in to various locations and generally post and share to Facebook without needing to use a mobile device or computer … which was a good thing since the Village looks a lot like Spring Break.

MINI Getaway Stockholm 2010 - Case study. Michel et Augustin, les insolents... marketeux ! Ah Michel et Augustin !...

Michel et Augustin, les insolents... marketeux !

La marque bobo-isante des petits sablés et autres yaourts a des fondateurs qui ont compris que pour vendre, il fallait se donner à ses consommateurs commes des acteurs ou des comiques qui ont besoin de vendre leur DVD. Cette mécanique empathique fonctionne à plein régime avec une cible primaire la jeune femme active urbaine qui se déculpabilise d'avaler des gateaux en rigolant des blagues écrites sur les boites. La vente par la bonne humeur est un levier marketing efficace. Share your Visual Life – Intel. Johnnie Walker's First African 'Giant' to Run Again ... for Office. Brand and bottle Posted by Shirley Brady on January 10, 2011 12:45 PM Late last year marathon world record holder Haile Gebrselassie signed a one-year contract worth $100000 to endorse Johnnie Walker whiskey.

Johnnie Walker's First African 'Giant' to Run Again ... for Office

The Ethiopian 27-time world running champ doesn't mention the brand, which isn't shown, and doesn't take a drink in the spot (see a making of after the jump) — instead, in keeping with the Diageo-owned brand's other Walk With Giants profiles, he talks about what drives him to compete and excel. The Walk With Giants campaign (tagline: "Keep Walking") has been a huge success for the Johnnie Walker brand, particularly in Asia. As the first African to promote the brand (Gebrselassie has also promoted Adidas), his involvement in the whiskey campaign drew fire in his homeland.

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