Brands & Stories

TwitterFacebook
Get flash to fully experience Pearltrees
Old Spice Guy

The Science of Slogans: The Best and Worst Ad Campaigns of All Time - Nigel Hollis - Business

What's in a slogan? One part elegant phrasing, two parts brand positioning, and a glaze of virtue and idealism. Oh, and don't forget a pinch of good luck. http://www.theatlantic.com/business/archive/2011/07/the-science-of-slogans-the-best-and-worst-ad-campaigns-of-all-time/242591/#.TjembF0Q7e8.twitter
brand and bottle Posted by Shirley Brady on January 10, 2011 12:45 PM Late last year marathon world record holder Haile Gebrselassie signed a one-year contract worth $100000 to endorse Johnnie Walker whiskey. http://www.brandchannel.com/home/post/2011/01/10/Johnnie-Walkers-First-African-Giant-to-Run-Again-for-Office.aspx

Johnnie Walker's First African 'Giant' to Run Again ... for Office

Brands - Creation, Design