Copywriting. Copywriters[edit] Most copywriters are employees within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers, magazines and creative agencies.
Copywriters can also be independent contractors who freelance for a variety of clients, at the clients' offices or working from their own, or partners or employees in a specialized copywriting agency. Copy editing. In the US and Canada, an editor who does this work is called a copy editor.
An organisation's highest-ranking copy editor, or the supervising editor of a group of copy editors, may be known as the copy chief, copy desk chief, or news editor. In book publishing in the United Kingdom and other parts of the world that follow British nomenclature, the term copy editor is used, but in newspaper and magazine publishing, the term is sub-editor (or the unhyphenated subeditor), commonly shortened to sub. The senior sub-editor on a title is frequently called the chief sub-editor.
As the "sub" prefix suggests, British copy editors typically have less authority than regular editors. [citation needed] Proofreading. Professional proofreading[edit] Traditional method[edit] Alternative methods[edit] Copy holding or copy reading employs two readers per proof.
The first reads the text aloud literally as it appears, usually at a comparatively fast but uniform rate of speed. The second reader follows along and marks any pertinent differences between what is read and what was typeset.