Method: Eight Things Stand-Up Comedy Teaches Us About Innovation | Co.Design. This is the ninth piece in the 10x10 series by innovation firm Method. Read more from the series here. Comedy, especially stand-up, is widely regarded as the most difficult gig in show business. Similarly, successful product innovation is so difficult, it could be regarded as the stand-up comedy of the business world. E.B. White once said that analyzing comedy is like dissecting a frog: Few people are interested and the frog dies of it. 1. When it comes to innovation, the customer is rarely right. A comedian doesn't ask the audience what the next joke should be about, he has the skill to tell them. 2. Don't just collect data about your audience, study them. Why did it take so long for Heinz and its competitors to introduce the "upside down" ketchup bottle? The operative skill is in seeing the basic truth that has been ignored, forgotten, or actively denied by the audience, and then revealing that truth in a new and unexpected way. 3. 4. 5. 6. 7. 8.
No, but seriously, folks... ESCP Europe Business School offering MBA, Specialized Masters, M. Innovation Training Courses: Creativity and Innovation Managemen. Schools providing training courses, certificates, diplomas or degree programs of Creativity and Innovation Management Total 600 training courses and degree programs available around the world. United States - United Kingdom - Canada - Australia - India Popular courses:Creativity and InnovationEntrepreneurship and InnovationInnovation ManagementInnovation and EntrepreneurshipStrategic InnovationInnovation Innovation Management and Technology Commercialization (Certificate) Course Format: ClassroomSchool/Trainer: University of BaltimoreTraining Center(s)/Venue(s): Baltimore, United States V The graduate certificate in Innovation Management and Technology Commercialization is geared toward engineers, scientists and managers working in technology-oriented ventures.
This certificate also appeals to attorneys working in areas of intellectual property or affiliated with firms that focused on technological advances. Innovations in Public Management Organizational Creativity and Innovation. Strategic Technology and Innovation Simulation by Clayton Christ. In this online simulation, you play the role of the CEO of Back Bay Battery. Your task is to manage a portfolio of R&D investments for products in the portable power industry.
You must manage R&D investment tradeoffs between sustaining investment in your existing business versus investing in a new and potentially disruptive technology. The Story During your eight simulated years as CEO, you’ll need to analyze how demand is shifting for your product across different market segments and plan your sales and R&D investments carefully. If your sales estimate is off or your business is unprofitable, you could get fired. Learning Focus Understand the challenges involved in simultaneously investing in core business and innovation Investigate different ways of assessing emerging market opportunities and emerging research Explore the timing and level of R&D spending to maximize long-term opportunity and growth Topics Covered Innovation Technology Strategy Marketing Budgeting. Learning 2.0 for Associations | Social Media E-learning | eLearn.