Twitter has multiple business models to choose from I get asked over and over: “How do you think Twitter will monetize? What’s their business model?” While it’s clear they’re already experimenting with ‘house’ ads, ads that promote features of their service, I’m not sure that’s going to be the right direction for them. We already know that click through rates on social networks are low, why? because people are there to communicate with each other –not search for information like Google or on a media site. It’s possible they could turn on ads in the search tool, as people are seeking information.
In April 2009, Jeremiah Owyang and Forrester released their latest report, ‘ Future of the Social Web ‘, which illustrates how social networks and marketers will have to change their strategies going forward. The report suggests that within approximately two years, social networks will be more powerful than corporate websites and CRM systems – this can be further defined as the ‘era of social commerce’. One significant finding that marketers should make sense of and start planning for is Social CRM.
Le quoi ??? Oui oui, le Social CRM (Customer Relationship Management) voire le SRM (Social Relationship Management)...bon vous ne savez peut être pas forcément ce que c'est... En fait, il s'agit simplement de considérer que le consommateur a évolué et ses usages aussi. Désormais les interactions qu'il peut avoir avec une marque sont beaucoup plus multiples et riches qu'une transaction, un email ou un appel au service client.
Chess Media Group in collaboration with Mitch Lieberman just recently released The Guide to Understanding Social CRM , a free whitepaper created to help brands and organizations navigate and understand Social CRM. I’m going to be speaking at the New Communications Forum (see sidebar link) in April on Social CRM. I’m currently collaborating with Esteban Kolsky on a what I hope will be a killer presentation. I reached out to Esteban because I greatly admire and respect his research and his work; I consider him to be one of the top leaders in the space. I’ll talk more about some of the things we’re going to be putting together as we get closer to the event. For now, I wanted to provide a high level introduction to social CRM for those that are not familiar with the topic.