The Future Of Mobile [DECK] Shoppers' Coupon Use Increases as Recession Hangs On. Recent data clearly documents what every money-wise soccer mom already knew: American consumers’ use of coupons continues increasing as the Great Recession drags-on.
Overall coupon redemption rose 4 percent during the first half of 2011, and it is up nearly 20 percent over pre-recession rates. Food coupons remain customer favorites, accounting for approximately two-thirds of all redemptions; but non-food redemptions rose a robust 3 percent year-over-year from 2010. Between the first of January and the end of September, thrifty American shoppers cashed-in $2.9 billion in coupons. More people using more coupons in more ways.The traditional “Free-Standing Insert,” marketers’ jargon for old-fashioned clip-and-save coupons that come stuffed in newspapers, still commands 90 percent of coupon distribution, but distribution fell 7 percent during the first six moths of 2011. Retailers attribute the decrease to a welcome new trend in consumers’ coupon-use.
10 Ways to Get Investors to Listen to Your Business Pitch. If there's one thing I've learned from a couple decades of talking to small-business owners, it's that entrepreneurs are always excited about their business.
But translating that enthusiasm into a pitch that makes investors plunk down their money is a whole different ballgame. Appealing to investors is a skill unto itself, but it can be learned. Here are ten tips on how to craft your investor pitch: 1. 600m regular mobile coupon users by 2016. And redemption rates will hit eight per cent.
A new report from Juniper Research says growth in North American and Western European markets will drive a big surge in the embryonic mobile coupon space. It says the eight per cent redemption rate represents eight times the rate achieved by the best paper coupons campaigns. This is because of the inherent advantages of mobile over paper and online – bridging the divide between online and physical retailing and targeting users with individual offers.