Happy Anniversary to Me! Today marks the three year anniversary of my business. Its inception wasn't the result of a genius business plan, or months of preparation or some late-night creative inspiration. No, quite simply, three years ago today, I lost my job. A job I loved. A job that came with a near six figure salary, a corner office overlooking Peachtree Street and a boss I adored. And it all vanished. After the obligatory crying, panicking and desperate calls to friends, I sat down at my computer in the corner of my spare bedroom and composed an email to everyone I knew, telling them I was immediately available for freelance writing and public relations work.
And Scholz Communications was born. It's not been an easy path or a direct one, but every twist and turn has led me here, and for that I am grateful. So thank you, one and all. 5 Tips for Planning Your First Press Conference. February 10, 2010 at 8:21 am By: Samantha McCain For the last five months, I have been interning with a local community foundation. It has been, by far, the most rewarding and challenging public relations work I have done to date. Recently, our Executive Director tasked me with planning a press conference for one of our funds.
I have worked in many different realms of PR, but media relations have not been one of them. Even as confident as I am in other areas of PR, I was a little (A LOT) hesitant; but I like a good challenge, so plan I did. Online resources were a tad low in the “HELP ME I DON’T KNOW WHAT I’M DOING” department, so I followed my gut and went for it. 1.
Make a list of everything that needs to be done and a time line for yourself. 2. 3. 4. A week and a half before the event, I called our four major news outlets and spoke with specific reporters. 5. Connect with Samantha: @samemac | Like this: Like Loading... Edelman Saves Face with Social Media. February 17, 2010 at 10:31 am Knock, knock. Who’s there? PRSSA students from across the midwest and a few from across the nation. PRSSA who?? Is this a joke? Actually, this was no laughing matter. A group of 28 fellow PRSSA members and PR pre-pros led by Kellyn Wieland, VP of Special Events at DePaul PRSSA, trekked from DePaul’s Loop campus to Edelman’s agency downtown. But that initial excitement turned into deep disappointment.
Kellyn spent the entire 45 minutes trying to call her Edelman contact, only to be asked to “come back tomorrow.” Sitting with 27 other restless college kids in the lobby, I decided to tweet via text from my non-smartphone to David Armano, Vice President of Edelman Digital, about the Edelman fiasco. Even with my annoyance at the wait and confusion, I was astounded when Rick Murray, President of Edelman Digital, responded within seconds of my tweet (read from bottom to top): It still amazes me what one tweet can accomplish.
Like this: Like Loading... An Interview with Deirdre Breakenridge: #PRStudChat and Mentorin. February 23, 2010 at 9:06 am By Rowena Briones Rowena is a graduate student studying communication with an emphasis in public relations at the University of Maryland. She also works at ICF Macro, a research and consulting firm that conducts health and communications marketing for non-profits and governmental agencies. Connect with her on LinkedIn, Twitter and read her blog debut, PRismatic Perspectives. On February 15th, I had the amazing opportunity to serve as a representative for UMD’s PR students and participate in a Skype call with Deirdre Breakenridge as part of winning the #PRStudChat Challenge for Universities this past October.
Where do you see #PRStudChat going in the future? How, if at all, does #PRStudChat foster mentoring relationships? What are some advantages/benefits to a mentoring relationship? What makes mentoring relationships unique in the field of public relations? What are some advantages to using social media in your mentoring relationships? Like this: 14 Questions To Ask Your Clients Before and After a Project | De. Getting to know your client is an important part of determining if you’re a right fit for the project. Not only that, but you should always ask questions before-hand to compile information that you will later use to accurately design a website or logo for them. If you quote a client for a project without knowing what it truly entails, then you’re setting yourself up for the possibility of loosing valuable time and money. Now we know that asking questions before you begin a project is vital, but what about after you’ve completed a project?
Although this may seem somewhat insignificant it’s actually an important step to finalizing the completion and delivery of your project. Below you will find various questions that you can ask your client, even though you may not use every single question, make sure you select the ones you believe both you and your client will benefit the most from. 1. 2. For an online presence especially, reputation is everything. 3. 4. 5. 6. 7. 8. 9. 1o. 11. 12. 13. Three Ways To Get New clients (or not) | Marketing, Public Relat. I’m evil with my SEO bait, RSS friendly headline. Really these are the three easiest ways to spot the tire kickers and looky-loos. Photo credit: cohdra from morguefile.com 1. Tell ‘em it costs money. Easiest way to scare away new business.
When you get the “how much will it cost?” 2. “Do you have a time line? 3. Show them samples from your portfolio, client references and referrals, white papers and case studies; give them a detailed, copyrighted proposal but not the full campaign complete with the “Just Do It” tagline or a free logo on spec. Small businesses can’t always afford a big firm, or have different people for the myriad of marketing communications functions. Everyone wants something for nothing. So if someone makes it through these steps, then “Congratulations,” you have a new client lead. Tags: Advertising | Communications | Ethics | Marketing | PR | Public Relations | Social media.
Financial planning for freelance workers - Mar. 11, 2010. The Petersons work from home. Added perk: drop-in visits from daughter Cecily.By Paul Keegan, contributing writerMarch 11, 2010: 9:43 AM ET (Money Magazine) -- Chris and Janie Peterson have an enviable life. They own a lovely 3½-bedroom ranch house just outside Minneapolis and have work schedules flexible enough to allow them lots of time with their children, Reece, 10, Cecily, 9, and Georgio, 7. Chris, 54, is a freelance TV cameraman who shoots locally produced cable shows and pro football events.
Janie, 42, loves being off the stressful fast track of her last job, where she earned about $200,000 a year as chief meteorologist at a Fox TV affiliate. That job ended in 2007, which is when Janie went freelance too, taking the occasional job acting in TV commercials and, with Chris, producing online videos for businesses. Last year they pulled in a combined $165,000; they have little debt and a net worth of more than $400,000. But beneath this fetching façade is a shaky financial foundation. PRepguide. Solo PR Pro | Successful Freelance PR Consulting | Resources on. Untitled. Work Smart: Freelance Survival Skills.