SocialMedia & Tech
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Once upon a time, Pinterest was this cool new social media platform that no one had really heard of yet. I could pin things without the worry of getting weird looks from anyone I knew in real life (hello cheeky someecards) and lament how everyone else was TOTALLY missing out.
Social media is more effective when you’re not making mistakes.
With PR taking the lead on digital initiatives now more than ever, it’s becoming increasingly difficult to separate work from life.
An old man is approached by a traveler. He’s asked how to get to Dublin. The old man replies: “I sure wouldn’t start from here.”
Bad news for brands enamored with the possibility of connecting one-on-one with each and every consumer through the magic of social media: Young people don't want to be friends with you. According to a new report from Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook, despite the fact that half of this demographic uses the site. Among Web-connected 18-24-year-olds, that figure doubles—meaning that 12 percent of that demo is OK with befriending brands—though the vast majority of young adults are not, per Forrester.
I am honored to be a 2013 candidate for the Leukemia Lymphoma Society Man/Woman of the Year campaign. Each year, 25-30 individuals dedicate 10 weeks (March 7-May 23 this year) to reach out to their community and raise more than $500,000 for the Leukemia and Lymphoma Society (LLS). I will be sharing a cancer story each week of the...
[tweetmeme source="social_penguin" only_single=false http://www.thesocialpenguinblog.com ]
Do you ever feel as if you’re back in High School every time you log in to Twitter or Facebook?
But do those companies have the time and resources to work yet another Web outlet into their daily routine?
The Twitchhiker: The amazing story of how Paul Smith travelled the world for free using only TwitterBy Paul Smith UPDATED: 00:59 GMT, 11 July 2010
Letterman, Oprah and Leno teamed up this year for a Super Bowl ad promoting Dave's "Late Show" on CBS. Oprah and Letterman did a similar ad in 2007 called "Super Bowl of Love," mocking their alleged 16-year feud. In this case it was Dave and Jay's relationship that was the punchline.
If there’s one thing I’ve learned during my 15 years in sales (mostly selling software), it’s that a lot of businesses don’t deliver a consistent, cohesive message when communicating with buyers.
I can't think how many times students have asked me some variation on this question. I often require my students to participate on PROpenMic, and at least one of them will say, "I don't really get what we're supposed to be doing." (By the way, pros and educators, that's just more proof of this .)
Jay and Dave together?
Social media is free.