From Small Town to Big City: My One-Way Ticket to NYC | PR Geek Speak. It’s Just A Phone « PR Geek Speak. ExPRessions :: Gen Y :: What Gen Y brings to the table. September 16, 2010 1:08 pm I am the youngest employee at AGP & Associates (not really a surprise, since I am only 22 and just starting my career) and am always trying to learn from my coworkers. From marketing strategy to the rules of writing, their skills certainly outrank my own. But, over the past year, I’ve also learned that there’s a lot I can offer. As members of Gen Y, we bring many great things to the workplace. Intuitive web skills. Once a coworker asked me how I figured something out on a website. Honestly, I’m not sure. Social media understanding. Fresh perspective. Peer understanding. What do you think we bring to the table as members of Gen Y? Five Things I Wish I Knew When I Started « CommUnity Business.
Can PR Tell the Difference Between Write and Wrong? « The PRepgu. Can PR Tell the Difference Between Write and Wrong? February 2, 2010 at 8:30 pm Fraser Seitel, author of my favorite acadamia-intended PR textbook, answers the question that many others, especially those working in the media, are wondering: Why Do PR professionals have a hard time writing? Mark Ragan from Ragan Communications also points out the common practice of bad writing among PR folks in his article, “Why is PR writing so atrocious?”
But why are so many PR professionals bad writers? Why don’t they take the time to hone their writing skills? Ragan points out the main reasons for bad writing: laziness and ignorance. Some PR professionals developed these bad habits before they even entered the job market: “None of the kids hired by the agencies and billed out at $150 an hour have the slightest idea what they’re writing about. Ragan says a lot of PR pros use a 1-2 punch style to their writing, using the template/ buzzword method to get the job done.
Template Buzzwords Like this: PRepster Lauren Novo on Key Messages. February 28, 2010 at 10:18 am Lauren Novo is a a senior at Florida State University with a double major in Media/Communication Studies and Creative Writing. Additionally, she serves as the staff writer for Trusteria Services, a regional company in Tallahassee, and as a public relations staff assistant for RB Oppenheim Associates, a local PR agency. Connect with her on Twitter, LinkedIn and read her blog, Gen-Y PRogress: Lauren Novo’s PR Journey. By Lauren Novo Many of us are just two months away from the real world. College life is actually coming to an end. So while seemingly every PR pro, extended family member and teacher asks what your plans are after graduation and your stomach starts to churn because you have no flippin’ idea, just remember this: you’re not alone and it’s going to be OK.
What’s the key to staying calm when you enter an interview (or even “non-interview”) situation and you’ve got competition? It sounds silly, making a list of key messages. Like this: Like Loading... GUEST POST: Not Just a Day with Deirdre. A guest post by Mikinzie Stuart. My trip to New Jersey was inspired by a bland class assignment for my public relations course at Ferris State University in Big Rapids, Michigan: job shadow a public relations professional for a day and write a five-page paper about the experience. Shortly after moderating #PRStudChat in January, I thought this could be a great opportunity to venture out of Michigan and connect with #PRStudChat co-founder and one of the greatest minds in the PR 2.0 movement, Deirdre Breakenridge.
She was completely onboard with my proposal, going above and beyond my request: I got to spend not just a day just with Deirdre, but three. And now I am here at the Mango! Most public relations professionals will tell you that watching a day’s work is like watching paint dry on walls, but not with Deirdre. Other meetings I sat in on included calls with Hugh Macken of VMR Communications and host of Blogtalk Radio and the International Repossession & Remarketing Group.
You’re Toast: Avoiding Burnout During the Last Stretch « The PRe. April 18, 2010 at 10:10 pm It’s been over a week since my last run. Instead, I’ve cooped myself up in my room, which is starting to look more like a cave with each passing day. As I sat here at my desk gazing fondly at the sunshine outside, I had a flashback to junior high track practice when I first started running distance. During practice, I would always run with the sprinters, trying to keep up with them during their 200 meter workout while I still had another lap to go (yeah, I’m kind of competitive). My coach would look at me and laugh, exclaiming “You’re toast!” And he was right, I was completely worn out. But how do you avoid burnout when you are going to classes, working on homework, finishing up your senior portfolio, working part-time, involved with student organizations and looking for a job (with the potential of possibly relocating)? Get physicalAs I mentioned before, I run to relieve stress and refocus my energy.
Take 5…or 15. Let it outScream, cry, shout. Like this: #PRintern | #EntryPR group. PR student lands the job and shares advice on the job search. This special guest column is from Lauren Novo, a senior at Florida State University, double majoring in media/ communication studies and creative writing. Lauren will e graduating on May 1st, 2010 and recently accepted a position as a public relations account executive at 180 Communications -- a Tallahassee-based firm that specializes in national/international sports business PR.
To learn more about Lauren, read her blog and connect with her on Twitter and LinkedIn. Just Another Game-Plan on: Getting the Job Throughout my final semester as a student, I’ve read countless articles and blog posts on perfecting resumes and cover letters, nailing interviews, standing out among competition and even finding alternative ways to gain experience in the tough market. PR pros have banded together in the #HAPPO initiative to help job seekers connect with employers. And relationships have continued to develop between industry enthusiasts of all ages through #PRStudChat. Cover Letter Write One. Interview.