Whoops! Browser Settings Incompatible. In this week's #ConnectChat on Tuesday, Jan. 3, we featured blogging expert Nathan Burgess (@prcog), who explained "How to Manage and Write for a Blog" with advice for company and personal bloggers on coming up with story ideas, managing guest bloggers, scheduling posts, working as a team and more.
Burgess is a senior account executive and digital strategist at BlissPR, a B2B PR and marketing communications firm in New York City. In this role, Burgess advises client companies on the development of social media and digitally based marketing programs Nathan is also the editor/publisher of PRBreakfastClub (#PRBC), a group-run blog dedicated to all areas of marketing and communications. ProfNet: Nathan, thanks for joining us! Burgess: @ProfNet Happy to be here, looking forward to the discussion ProfNet: Feel free to jump in with questions and comments! KelByrd: My first #ConnectChat. ProfNet: Now let's get started and have some fun! Nathan, what's the main goal of PR Breakfast Club (#PRBC)? Top 10 Apps for Freelance Bloggers.
SEO for Corporate Blogs: Where to Use Keywords. Numerous companies start blogs to better connect with customers (but often through a narcissistic lens). In most cases, Public Relations departments manage social media and blogging for companies which is great for promoting key messages and distributing information. That’s the Push side of PR. But the Pull is often overlooked. Most corporate blogs are not only boring, but they’re disappointingly difficult to locate on search engines. Key messages, voice and timing are considered, but keywords to drive search traffic are not. Numerous PR practitioners have approached me after I’ve given a SEO for PR presentation and mention that they’ve never thought of, or just don’t know how, to include search keywords in the copy. Here are a few, simple tips I’ve followed for years here at Online Marketing Blog that companies can follow to increase search traffic and visibility to corporate blog content. 1. 2. 3.
Include keywords in the title tag of the post. 4. 5. Stop thinking, stop worrying, stop planning, and start writing y. Stop thinking, stop worrying, stop planning, and start writing your online legacy Recently I’ve written about maintaining your blogging focus, I frequently advocate smart time management and why you should plan things out (even though sometimes the best plan is not having one), and a couple weeks ago I passionately shared my advocacy for the blogging platform as a means to (literally) “change your life“. Serious shit people. Through the past year (yes we’re finally only a couple days away from the big ONE YEAR ANNIVERSARY here at Life Without Pants – if you can believe it’s only been a year) – I have received countless emails and have sat down with some amazing, passionate, articulate people that all present the same dilemma: “I want to start a blog but I don’t know what to write about” So, I get it – I understand that starting a blog is a daunting task and when you go and read this “big names” out there – you can’t help but think “I’ll never be where he/she is”.
A blog won’t run itself.