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If someone asked you at what grade level your site’s content was written, could you tell them? What about whether it was fully compatible with every major browser? How many seconds it took to load? Can you confidently state that there are no broken links on your site right now? Although it may seem unimportant to replace an Rich Text apostrophe with the HTML equivalent or to make sure your WHOIS record is perfect, the reality is that the more accessible and polished your website is, the greater chance you have to secure more readership, and, most importantly, more revenue.
Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving results. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links. Crawling and Indexing Crawling and indexing the billions of documents, pages, files, news, videos and media on the world wide web.
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