Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (APenguin Special from Portfolio) eBook: Ryan Holiday. My Resources for Growth Hacking. A week after release, Growth Hacker Marketing is not only a #1 business bestseller on Amazon, but I ended up writing a lot of articles in support of the book. I also did a fair amount of interviews and videos (some of which are still on their way). Before I go any further, I wanted to everyone for their support and say that I hope you’ve enjoyed the book. If you did, please go review it on Amazon–it makes a difference. Anyway, I thought I would collect them all the articles in one spot for people who wanted to read them or who are looking to get started with growth hacking. Of course there are also the bonuses in the back for the book for anyone who reads it and sends in their request to the email address.
What Is Growth Hacking? What’s Missing From Your "Growth Hacking" Strategy ⚙ Co. Growth hacking is sexy these days: surrounded with hype but often misunderstood. Most people equate it with viral user acquisition, when virality is actually just one part of the methodology. Another big piece--which will be the focus of this post--is word of mouth. For the uninitiated, the concept of growth hacking involves the use of empirical, iterative processes to build a successful, sustainable business at speed. This isn’t just about acquisition, though; it also encompasses the optimization of the entire user lifecycle, beginning with acquisition and extending to activation, retention, and monetization. Last Thursday I attended the third edition of the Growth Hackers Conference along with 500 other attendees, filling the Computer History Museum in Mountain View, CA, to capacity.
"It's not a gimmick, it's a philosophy," says James Currier, one of the speakers and cofounder of Ooga Labs. Why Word Of Mouth Matters More Than Ever Stand Out--Even If It Means Being Awkwardly Beautiful. The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them. Growing a business is no easy feat. Every dollar counts. But what if we could “hack” our growth? Instead of paying $20 to acquire a new customer, we could focus on projects that continue to bring us new customers long after we’ve finished improving. Paying for the hack once and enjoying growth long after the fact sounds like a good deal to me. Well, that’s exactly what I’m going to show you how to do. What a viral loop needs in order to actually workHow to use social proof to get more customersWhat a high-growth home page looks likeThe main challenges from product integrations Let’s get started and dive right into the first growth hack: site speed!
1. A slow site turns customers away. I’ve even seen tests where a 500ms delay dropped conversions by 10%. Most likely, your site isn’t just facing a 1 second delay; it’s probably 2-3 seconds slower than it could be. So how fast is fast? Ideally, you want a page load time of under 2 seconds. 2. Your site should OOZE social proof. Testimonials Logos. Online Courses from the World's Experts. When a new user lands on your site, you have one of the greatest opportunities available to you - a shot at turning them immediately into an active user.
This isn't easy, and expert practitioners have spent thousands of hours testing and learning how users react to copy, design and other elements. To learn from them, with the help of my assistant at Zirtual (thanks Karmen!) We signed up for and took screenshots of an exhaustive list of some of the world’s fastest growing startups – beginning from the homepage, all the way to dashboard and the initial onboarding email. To date, this is the largest collection of web onboarding flows available - anywhere. On top of organizing the information, I’ve gone in and broken down some key takeaways from a cross-section of product types including Facebook, Square, Grouper and others. Who is this product made for? Anyone interested in learning the modern techniques high-growth startups use for accelerated growth. Look forward to having you in the course. Lean Dashboard v4 - <<POLLENIZER>> Best Startup Tools 2013 | AgileLion.
Certified Kanban Ace Class - Saturday, May 3rd This class is created for those students who have already taken our Kanban Ace classes, but now wish to achieve a higher level of skill and recognition to become a Certified Kanban Ace professional. Kanban Ace On Demand Class - Online Anywhere Anytime with Live Q&A on May 31st Kanban is the second generation of Agile & Lean. Kanban Ace is the first Open Kanban Method that is uniquely designed to enable you to improve all areas of your Software Development, IT, or Business. Certified Kanban Ace Class - Saturday, June 28th Kanban Ace On Demand Class - Online Anywhere Anytime with Live Q&A on July 26th Certified Kanban Ace Class - Saturday, August 23rd.
Meet the Growth Hacking Wizard behind Facebook, Twitter and Quora's Astonishing Success. How We Built a Lean Startup Inside a 200 Person Company. By Layla Foord, GM Microlancer, Singer, Mum. Lean is all about fast, validated learning. It's a simple but powerful ideology for building a business. But a diagram and trendy name is all very well, how exactly do you put it to use in reality? And how do you do it inside an established business? Late in 2012 I was tasked with building Envato's next big product, Microlancer. Inside an existing company of some two hundred staff, I needed to assemble a small team, and create a business that is meaningful to a company of Envato's size. Six months later we had a live product making sales, and six months after that we're at a million dollar run-rate revenue and growing fast. 1.
Envato's mission is to help people learn and earn online. My brief was to create a marketplace for freelancers to sell their services to a large online audience. We had a great domain name - Microlancer.com - and a sketch idea from our founder/CEO Collis Ta’eed: "A prepackaged and priced freelance services marketplace". The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them. How We Acquired 100K Early Bird Signups with Zero Marketing Budget.
Most startups dream about immense organic traffic at their launch. While there has been no rocket or viral growth for us yet, we gain a steady stream of new users every day. We have grown from 0 to 100K signups in 10 months – spending zero – practicing the methods described in this post. Editor’s Note: We haven’t looked at the signup data mentioned by the guest author, however the conclusions drawn in this post appear to be sound advice.
Obviously it’s up to you to use this as a guide and measure your own traffic and signups to see if the takeaways in this post work for you. Today’s post is about RealtimeBoard – a collaboration whiteboard for teams. First, Prepare to Listen Before you introduce your product in the market and acquire users, arrange to obtain feedback, because lots of advantages accrue from listening to customers: We can’t stress enough how much the above benefits help with that initial boost in growth. To collect feedback, we’ve been using several tools: 1. 2. 3. 4. 5. 6. "growth hacking" tools. 7 Growth Hacking Tools. There are many factors that make up a successful, growth-oriented online marketing campaign.
However, just as in most other professions, having a great set of tools that you can rely on can make the job that much easier. Below is a list of some of my favorite tools that can help you get a better understanding of your customers, help you more efficiently target potential customers, and create a better product and experience. CrazyEgg CrazyEgg is a simple, yet powerful tool to help marketers understand how customers interact on your website and locate pain points. They offer heat maps, scroll maps, and confetti maps. Each of which has provided value to me with different clients. The heat map are great for analyzing how changes to website architecture can effect the UX of your site. The scroll maps show a colored breakdown of how far your web visits scroll down on your page(s). The confetti maps show the clicks of web visitors based on the source in which they came. Optimizely Mixrank.
Andrew Thompson: Top 5 Growth Hacks to Consider. 1. The Minimal Homepage Dropbox, Pinterest, Quora are famous for their minimal homepage. When you start out and envision designing a new homepage for your product with all of its features, it's so counter intuitive and hard to decide to have a homepage with only one sentence, one photo and one call to action above the fold.
Anyone who hasn't measured this effect before will argue and argue that a minimal homepage like the one above will not convert as well because people just won't understand much about the product yet and will therefore not sign-up. It's always a good idea to A/B test your own minimal homepage against other types like short or long firm ones but time and time again minimal wins out (and sometimes significantly). The reason for this is that the page is simple for anyone to understand and the call-to-action is really clear because its the only one. 2. Using email to remind users about your product and re-engage them is a commonly known growth hack. 3. 4. 5. 10 of the best growth hacks of all time — on startups. The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them. The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them. The differences between Lean Startup and Agile Methodology.
By Satish Kodukula Can Lean Startup and Agile Methodology work together? In today’s dynamic business world, we transform our project planning focus from an expanding control change process to an adaptive process that embraces change: a process that responds to business requests whenever they are made, a process that is flexible enough to change even the process itself. That process entails practicing Lean Startup with the Agile Methodology, in addition to the traditional project management focus on controlling activities. Lean startup principles measure ongoing results but then challenge those requirements as needed, as part of a build-measure-learn loop.
A true picture of success or failure starts to emerge–and a true picture of failure may induce even the most intractable project sponsors to make significant changes before things go off the rails. The Agile methodology is an approach to project management, typically used in software development. Share.growthhacker.tv/?u=bf37af&utm_source=buffer&utm_campaign=Buffer&utm_content=buffer9c307&utm_medium=twitter.
Our Work | Explorics. About Explorics is a strategic consulting firm specializing in customer intelligence and go-to-market strategy. We help software companies engage their customers to create compelling content that opens new channels and attracts new buyers. 7 Lessons Learned in Hacking the Facebook Platform. MVP - ContractIQ. Landing page templates | Landing Pages: Build, Publish & Test Without I.T. Pick from over 80 templates Inside the Unbounce template library Edit and publish your landing page Inside the Unbounce page builder Industry Based Landing Page Templates Beautifully designed with a focus on photography and conversion centered design Our industry templates have been designed for common use cases in education, travel, not for profit, law, health & wellness, real estate and software.
Use This Use This Template Start using this template by logging in or signing up for Unbounce. Log InSign Up Polar Not For Profit Polar is designed as a not for profit campaign page. Wanderlust Travel Wanderlust is a travel template. Lasano Health & Wellness The soft visuals create a calming affect. Henton College Education Henton College is a lead gen page that can be used for brochure/document download. York Legal York is a lead gen template for a law office. Lockwood Real Estate Lockwood is a real estate lead gen template. Yuli Software Start using these templates in the Unbounce landing page builder Denoli Bookie. Consumer Acquisition | The Growth Hacker Agency. Three Growth "Hacks" 15 essential tools every lean startup can’t live without. Lean Canvas If you’re an early stage startup the last thing you want to have to do is write a 30 page business plan.
Wouldn’t it be great if you document your business model on one page, allowing you to focus on actually building your business? This great tool lets you adopt the principles of the business model canvas using a simple web interface. Create multiple canvases if you like, collaborate and share with others, and re-visit later. Adapted from the Business Model Toolbox, this is the brainchild of Ash Maurya, author of Running Lean and a successful blog. We use this on every project we work on and you should too. It’s a lifesaver as it makes you focus on the things that count right from the outset – What’s your problem-solution fit? Allows your customer to reach you via your website through a simple, unobtrusive live chat widget. I hope you find these useful. Use SCIENCE to Get More Customers: The Distribution Hacking Framework.
Matt Berman recently joined 500 Startups as an in-house Distribution Hacker. As part of his role, he launched the 500 Distribution Program where he’ll work 1:1 with select 500 portfolio companies on user acquisition, analytics, funnel optimization, email marketing, split testing, and demographic research. Have you ever felt completely clueless when starting to think about paid distribution?
Today, I’m going to teach you the basics of a distribution hacking framework so you can properly test channels – and get more customers. What is Distribution Hacking? Distribution hacking is a way to grow your customer base through paid distribution channels like Facebook Ads, Google Adwords or Promoted Tweets. If you’re familiar with “growth hacking” (a very common term now), you already have an idea of what distribution hacking is.
Distribution hacking is much like the scientific method. Distribution Hacking as a Framework And that’s it! What Makes a Good Distribution Hacker? Start Testing NOW. Sf2011/dl/qcon-sanfran-2011/slides/JoshuaKerievsky_LeanStartupWhyItRocksFarMoreThanAgileDevelopment.pdf. The Ultimate Guide to Minimum Viable Products - How to Build a Scalable Business. Boston for Blender) - 5 Undercover Growth Hacks, You Should Have Thought Of! We have all been there. Brainstorming and looking at data on how we can grow our business. By now we have heard the term “growth hacking" quite a bit. The key take away from growth hacking to me is quick and decisive actions a business can now take to accelerate growth. This criteria challenged me to find some great growth hacks that I wish I had thought of. 1.
That’s right cpmcalculator.com with a nifty little calculator to help out prospective buyers and sellers of online ads. Why is this brilliant you might ask? How about up to 9000 qualified leads each month that flow right to your door. 2. This one is more of a PR/Growth hack but don’t be fooled the technology behind these companies allowed them to disrupt an archaic service industry. Every time that Uber/Lfyt & Sidecar get’s sued or has an injunction placed on them, they get TONS of free press hence accelerating mass adoption. These guys are also the kings of newsjacking. 3. 4. GoPro has lead the way in terms of how grow a brand online. Is there a blueprint for business success? | Ekonomia. Wrangler. Startup Marketing: a guide to Growth Hacking | The Blog of Donald Donckers.
Get GrowthHelp | Growth Help. 10 Marketing Hacks To Boost Your Startup. Paul Willard on Growth Hacking. Lean canvas free. Why Do Startups Fail - Lesson 1: What We Now Know - How to Build a Startup. Why Do Startups Fail - Lesson 1: What We Now Know - How to Build a Startup. Steve Blank: How to Build a Great Company, Step by Step (8/14/12) Benefits of Combining Agile and Lean Startup. Lean Marketing. How to Grow: 21 Tactics to Acquire Customers. How to Grow: 21 Tactics to Acquire Customers. Acquisition Hockey Stick - StartUpRoar. The Ultimate Guide to Customer Acquisition. Leaner, More Effective Content Marketing in 6 Steps. Lean Startup Machine 2010. Welcome to London's first Growth Hacking blog - Growth Hacker UK. Josh Elman: 'Hire a growth hacker, not a marketer' True Up: London based Growth Hacking consultancy.
Josh Elman: 'Hire a growth hacker, not a marketer' Design for a Sustainable 30% Conversion. Introducing the Lean Marketing Funnel. Growth Hacking Workshop Video Part 1. How HotMail Got 12 Million Users in 18 Months With Lean Marketing. Design for a Sustainable 30% Conversion. How to Find a Growth Hacker. Growth Hacking: Lean Marketing for Startups by Mattan Griffel. Growth Hacking Workshop Video Part 1. How HotMail Got 12 Million Users in 18 Months With Lean Marketing.
Michael Geer, Coo at Dream industries | SlideShare. My saved files on SlideShare.