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How brand magazines are becoming more sophisticated - and successful. The world’s best brand magazines learnt early on not to push their products, but rather rely on the merits and value of content to engage readers.

How brand magazines are becoming more sophisticated - and successful

Today, they are getting even better at it. Magazine aficionados get all excited when the title, The Furrow is mentioned. When the first edition of The Furrow appeared in 1895, the notion of brand publications was in its infancy and the term ‘content marketing’ would only be concocted decades later. Yet, The Furrow was exactly that. Published on behalf of American manufacturer of agricultural plows, cultivators and harrows, John Deere (established 1837), features in The Furrow ran under headlines such as ‘Not the cheapest but the best’, singing praise to the strength and superior characteristics of farming equipment manufactured by the blacksmith John Deere in his factory in Grand Detour, Illinois.

Content not overly aimed at selling Not in the obvious places. Do people really want to watch a Netflix show about BuzzFeed journalism? Al Jazeera channels banned in Saudi Arabia, Bahrain. Saudi Arabia and Bahrain have banned tourist facilities such as hotels and restaurants from airing channels from Qatar’s Al Jazeera TV network, as the regional dispute continues.

Al Jazeera channels banned in Saudi Arabia, Bahrain

Those found violating the decree could face hefty fines of up to SR100,000 (US$26,665) a revocation of tourism licences and even imprisonment. Individual Saudi subjects now face fines of up to $2,700 if caught watching Al Jazeera. Manuel R. Torres - Universidad Pablo de Olavide. A World Disrupted: The Leading Global Thinkers of 2014. A Cultural History of the Baseball Card. Over 100 years, small images of athletes went from tobacco companies' marketing materials to overhyped investments favored by nostalgic grown men.

A Cultural History of the Baseball Card

Now, they're worth virtually nothing. Baseball cards from 1910 (AP) In a garage roughly 3,000 miles from where I’m writing this, there’s a long, white cardboard container filled with hundreds of cardboard rectangles—all the baseball cards I amassed as a child. Cosas que un periodista debería saber. Los jóvenes son el público que los medios digitales deben cuidar. Los expertos en comunicación y en posicionamiento en medios de comunicación digitales lo tienen claro: el público que hay que cuidar son los jóvenes, que son los potenciales de los medios en un futuro no tan lejano.

Los jóvenes son el público que los medios digitales deben cuidar

30 Instagram pets that colored our world in 2014. What the Fate of The New Republic Reveals. SOMETIMES media events synchronize almost too neatly.

What the Fate of The New Republic Reveals

Last weekend, the entity known as Vox Media, whose array of properties includes this year’s big liberal-journalism start-up, Vox.com, announced that its latest round of investment had raised the company’s valuation to a robust $380 million. Then on Thursday, The New Republic, a storied liberal magazine that’s emphatically not worth $380 million, saw its editor in chief and literary editor sacked by a pair of figures out of a Silicon Valley satire — a tech almost-billionaire, Chris Hughes, who won the meritocracy’s equivalent of the lottery when he roomed with Mark Zuckerberg at Harvard, and Hughes’s digital guru, Guy Vidra, whose plan for vertical integration with the singularity can now proceed apace. 33 ideas provocativas para hacer tu contenido más interesante - SocialBro. Comunicació 21 » El portal català del sector de la comunicació. The newsonomics of NPR One and the dream of personalized public radio.

Wouldn’t it be cool if public radio fans could get to all their stuff in one simple app?

The newsonomics of NPR One and the dream of personalized public radio

Stuff from Morning Edition, Fresh Air, Here & Now, All Things Considered — and their local station. Pascual Serrano: "Lo que muere no es la prensa, sino chiringuitos empresariales" The Ultimate Video Playbook. Video has always been an effective medium for brand storytelling.

The Ultimate Video Playbook

From TV commercials to product placement and sponsorships in shows, brands know that video engages the senses – and helps their brands make an impact on consumers. While video has been a constant – and growing – presence in consumers’ media diet, what’s evolved is the way brands are using video to tell stories. Gone are the constraints of the :30 spot. YouTube and Vimeo provide an endless canvas for brands to tell their stories – through testimonials, demonstrations, and behind-the-scenes content of any length, in any amount, at any frequency. 9 GIFs That Explain Responsive Design Brilliantly. What is responsive design?

9 GIFs That Explain Responsive Design Brilliantly

Most people vaguely understand that it refers to websites that work just as well on desktops as they do on smartphones, but there's a lot more to it than that, leading to widespread confusion (heck, I'll admit, I've even been known to misuse it myself, even after fellow Co.Design writer John Pavlus called me a dummy for it). But the principles of responsive design aren't that hard to understand, thanks to this amazing collection of animated GIFs put together by the guys Froont, a San Francisco-based company specializing in making tools for designers to create responsive websites. First Hasselblad camera in space to be auctioned. The Hasselblad 500c, the first Hasselblad camera in space, will be auctioned away by NASA on Nov. 13, 2014.

First Hasselblad camera in space to be auctioned

(Courtesy RR Auction) In 1962, astronaut Wally Schirra piloted the Mercury Atlas-8 into space, carrying with him a special device that would become a historic artifact: a Hassleblad 500c camera, the first Hasselblad camera to ever go into space. To Understand Religion, Think Football - Issue 17: Big Bangs. The invention of religion is a big bang in human history.

To Understand Religion, Think Football - Issue 17: Big Bangs

Gods and spirits helped explain the unexplainable, and religious belief gave meaning and purpose to people struggling to survive. A Short History of Interactivity — Reinventing storytelling. Interaction against the machine And then there was the Internets, well the computer let’s say. All the innovators that attempted deconstructing linearity finally had their own medium. Then begun the great battle between humans and machines. Story Map — Design story. Rise from pixel-pusher to a product visionary with a new type of design document called a “story map.” What is a story map? A story map is a new type of design document that shows the big idea of your product experience at a glance. A good story map is your golden ticket to unify your team, secure executive support, and help you find a way to ship. Halfway between a storyboard and a treasure map, it bundles the value and functional flow of your product with the delight people might feel at each step in your product.

It sketches the UX flow without locking it down, and it delivers the gist of an idea and the emotional gestalt without prematurely belaboring the details. Luxembourg tax files: how tiny state rubber-stamped tax avoidance on an industrial scale. A cache of almost 28,000 pages of leaked tax agreements, returns and other sensitive papers relating to over 1,000 businesses paints a damning picture of an EU state which is quietly rubber-stamping tax avoidance on an industrial scale. The documents show that major companies — including drugs group Shire, City trading firm Icap and vacuum cleaner firm Dyson, who are headquartered in the UK or Ireland — have used complex webs of internal loans and interest payments which have slashed the companies’ tax bills. These arrangements, signed off by the Grand Duchy, are perfectly legal. Mobile Videos in China.

It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices, remain the most popular online content. According to the latest numbers from iResearch, a consulting firm, in July 2014 there were 270 million mobile video users in China, which represents an increase of 134% from the same period in 2013. According to the figures, iQiyi has claimed the top spot with over 134 million users, closely followed by Youku-Tudou with 129 million.

Although it seem to be doing well on mobile, in desktop space iQiyi’s market share is currently behind Youku-Tudou, Sohu and Tencent. The company is founded by Baidu, the largest search engine in China. This is the current market share breakdown of the top mobile video providers in China: These Football Times. Guardian executive digital editor: 'The decline of print is an absolute given.' Despite all the signs to the contrary, many in the newspaper business still hold on to the idea that print will have a big role to play in the long-term future of news organisations. But for the man brought in to revamp the Guardian's digital editorial operation as its new executive editor for digital - former NYT associate managing editor for digital strategy Aron Pilhofer - there's little doubt about print's looming irrelevance: "The NYT wrote a story about the paywall, but said 'the future of print is unclear'. There is nothing unclear, [decline] is an absolute given, it's not like ad revenue is going to come swinging back.

" Speaking to TheMediaBriefing at developer gathering MozFest in London, Pilhofer said it's not simply that the decline is inevitable, but that it will happen quicker than many expect. Inside The New York Times’ video strategy. If you don’t like algorithmic filters, you’re probably not going to like the future of Twitter. There was a lot of attention on Twitter on Monday, as the company reported its quarterly financial results: despite meeting Wall Street estimates on things like revenue, the network’s share price slid by almost 10 percent. CHARTS OF THE DAY: How Far The Newspaper Industry Has Fallen In 10 Years. Former Washington Post editor Robert G. Big Bang Data // Periodisme de dades, una nova era del coneixement (vo cat i eng) Ser mediocre, ¿puede ser bueno para tu carrera? - BBC Mundo.

Tutorial MailChimp: cómo crear listas de correo electrónico. 1: Crea una cuenta en Mailchimp MailChimp es una aplicación web con la que podrás realizar listas de correo electrónico o listas de subscripción. ¿Por qué triunfan los contenidos de los medios con mayor engagement en redes sociales? Los titulares que juegan con la sorpresa son los que mejor funcionan en social media. ‘Smart Cities’ Should Mean ‘Sharing Cities’ Las 3 claves del Análisis de Usuarios - User Web Analytics 204 - eShow. Dale una nueva dimensión a tu web con Parallax. Lo has visto mil veces, seguro: entras en una web, haces scroll y de repente el fondo parece moverse a una velocidad distinta que el contenido, creando un ligero efecto de profundidad y dejando ver partes que antes no veías. Se llama Parallax (en español paralaje) y es una tendencia cada vez más extendida en el mundo del diseño web. 49ers Fan And Sustainable Technology Centric Stadium Hosting Super Bowl 50.

Estrategia de negocio: informar o ser parte de la conversación. Los lectores no vienen a tu medio a por lo que está en "Lo más leído" El alma inglesa del Barça. The World Cup of Data. This Site Tracks the Guns Going Into Syria. (VIDEO) Michael Brenner: Why I Bet My Career on Content Marketing. Like it or not, native advertising is squarely inside the big news tent. What does the rise of brand journalism mean? For one thing, it means journalists have to up their game. Móviles, video y tecnología, las apuestas de los medios para sobrevivir. Móviles, video y tecnología, las apuestas de los medios para sobrevivir. Técnicas de Periodismo Digital para escribir artículos virales.

PLA DE COMUNICACIÓ DIGITAL. Portrait of a serial winner - Luis Suarez is soccer's most beautiful player. 19 Brand New Songs Perfect for Your Workout Playlist. Inside the company that rebuilt Digg. Arianna Huffington: Facebook traffic isn't smoke and mirrors - Digiday. Stunning Map Shows Just How Much Of Iraq And Syr... How ISIS Works. ¿Quién manda en los medios de comunicación españoles? Productivity Hacks For Blogging And Other Writing. Cinco pistas de que tu medio de comunicación te considera idiota. ¿Qué hacer con Facebook si tu computadora tiene malware ? Jack the Ripper: five unlikely suspects other than Aaron Kosminski. Coaching de las emociones: la metáfora del autobús o la inútil lucha contra los pensamientos.

Estudio Zenith: "Los Medios en España y Portugal, un mundo irreconocible"Bloggin Zenith. The Growth of Digital Reporting. Thomas Piketty doesn’t hate capitalism: He just wants to fix it. Maybe the homepage is alive after all: Quartz is trying a new twist on the traditional website front door. Editores de contenido: más vale centrarse en las páginas webs adaptadas para móviles. La web móvil sigue imbatible frente a las apps a la hora de consumir noticias e información. Quartz has a new look—and for the first time, a homepage - Quartz. Quartz has a new look—and for the first time, a homepage - Quartz. Enric González: Los nuevos bárbaros. Los 10 Mejores Libros de 2013 sobre Marketing y Social Media. Joaquim Cardona, FC Barcelona. El 'Post' de Bezos. Por qué necesitamos nuevos medios para los smartphones y nuevas redacciones para realizarlos (y… BuzzFeed raises £30m to become a 'preeminent media company' How the New York Times is learning lessons about digital storytelling and audience engagement as The Great War resonates through a century.

Se acerca el ‘crash’ del periodismo  Filtren el manual secret israelià per a la ‘guerra mediàtica’ 10 useful iOS apps for mobile journalism. 9 questions about the Israel-Palestine conflict you were too embarrassed to ask. How to Invent a Person Online - Curtis Wallen. BICICLETA ESTÁTICA PLEGABLE DOMYOS FOLD 3 BÁSICO DOMYOS - Material de cardio... Diez razones por las que vale la pena estudiar Periodismo (o reinventarlo si ya no tienes edad para volver a las aulas) Top of mind, el arma definitiva en fidelización. Inbound Marketing para emprendedores: ¿seguidores, leads o ventas? Building innovation into project management. Yo comparto, tú compartes, él comparte, pero ¿por qué? Cómo debería ser la mesa web central según el nuevo responsable de ElPaís.com. 6 Ways to Distribute Content and Boost Traffic. Charts: How we watch TV now - Quartz. 10 ebooks indispensables sobre periodismo digital y redes sociales (gratis y en pdf) (I)

“El crack comparte conocimiento, el gurú está visto como alguien superior” Entrepreneurial Journalism by Jeremy Caplan. El periodismo se enfrenta al reto de los robots que elaboran noticias. Les 10 millors sèries per a una bona marató - Addictes al 8è Art - Time Out Barcelona. Joan Fontcuberta: false negatives. Cómo crear un buen titular. Nutrición y dolor de espalda, muscular y articular. Net Threats. Study 2014. The European Political Twittersphere. Cómo influye la ansiedad en tu salud (INFOGRAFÍA)