Manuel R. Torres - Universidad Pablo de Olavide. A World Disrupted: The Leading Global Thinkers of 2014. A Cultural History of the Baseball Card. Over 100 years, small images of athletes went from tobacco companies' marketing materials to overhyped investments favored by nostalgic grown men. Now, they're worth virtually nothing. Baseball cards from 1910 (AP) In a garage roughly 3,000 miles from where I’m writing this, there’s a long, white cardboard container filled with hundreds of cardboard rectangles—all the baseball cards I amassed as a child. I don’t think about that container very often these days, but somewhere in my mind lies the assumption—childish but still deeply held—that decades from now I’ll be able to sell the contents of that box for a modest fortune.
Baseball cards, it strikes me now, were my first taste of capitalism. Sure, individual cards held sentimental value to me, but I also was conditioned to see my collection’s worth in monetary terms. The first baseball cards were sold well before Berger’s time, and were meant not for kids, but adults. Cosas que un periodista debería saber. Los jóvenes son el público que los medios digitales deben cuidar. Los expertos en comunicación y en posicionamiento en medios de comunicación digitales lo tienen claro: el público que hay que cuidar son los jóvenes, que son los potenciales de los medios en un futuro no tan lejano. Esta es una de las conclusiones que se ha extraído en un coloquio al que han asistido numerosos periodistas y que ha tenido en la sede madrileña de la Universidad de Navarra.
Mónica Herrero, decana de la Facultad de Comunicación de dicha institución y con una amplia trayectoria y experiencia en medios, ha sido la encargada de trasladar cuestiones básicas para la industria de medios como esta. La razón de esta reunión tiene que ver con la clausura del 29 Congreso Internacional de Comunicación y del 7º Encuentro Anual de la International Media Management Academic Association (IMMAA). Los jóvenes que ahora tienen en torno a 25 años son los futuros consumidores de medios, una generación acostumbrada a las nuevas tecnologías, en definitiva a Internet. 30 Instagram pets that colored our world in 2014. What the Fate of The New Republic Reveals. SOMETIMES media events synchronize almost too neatly. Last weekend, the entity known as Vox Media, whose array of properties includes this year’s big liberal-journalism start-up, Vox.com, announced that its latest round of investment had raised the company’s valuation to a robust $380 million.
Then on Thursday, The New Republic, a storied liberal magazine that’s emphatically not worth $380 million, saw its editor in chief and literary editor sacked by a pair of figures out of a Silicon Valley satire — a tech almost-billionaire, Chris Hughes, who won the meritocracy’s equivalent of the lottery when he roomed with Mark Zuckerberg at Harvard, and Hughes’s digital guru, Guy Vidra, whose plan for vertical integration with the singularity can now proceed apace. Mass resignations followed; eulogies were penned for the T.N.R. -that-was. (And, admittedly, that hadn’t really existed for some time.)
But there is a price to be paid as well. All of this is sensible and true. 33 ideas provocativas para hacer tu contenido más interesante - SocialBro. El 73% de las organizaciones tienen a alguien supervisando su estrategia de contenidos y el 60% de los profesionales del marketing sacan contenido nuevo al menos una vez a la semana; la competición por llamar la atención es feroz. No sólo eso, sino que al hacerlo originalmente y de forma regular, el contenido atractivo puede llegar a ser una dura prueba a la que casi la mitad de los marketeros se enfrentan. Y no vale sólo con producir contenido basura en masa, si la gente ve que te dedicas a publicar contenido como el de todos los demás tu reputación caerá en picado y tu tráfico con ella.
Crear artículos, vídeos, tuits, Pins, imágenes y libros electrónicos de calidad siempre comienza con una buena idea. Y aunque no podemos producir el contenido por ti, podemos echarte una mano con la inspiración. Presta atención a las 33 propuestas de contenido que pueden ayudarte a que la creatividad fluya: 1. Esta idea hace que la gente se siente y preste atención. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Enllaços recomenats | Comunicació 21 » El portal català del sector de la comunicació. The newsonomics of NPR One and the dream of personalized public radio. Wouldn’t it be cool if public radio fans could get to all their stuff in one simple app? Stuff from Morning Edition, Fresh Air, Here & Now, All Things Considered — and their local station. It would know what we want to hear even before we know it’s out there, bringing it all to us in real time and no cost. It’s a vision that might complete the transition of turning the phone into a virtual digital radio — and it would work on a tablet, a laptop, and even in certain connected cars.
That’s the dream of NPR’s new NPR One app. NPR One is a listening hub. NPR One is also all about news, drawing much of its content from NPR’s tentpoles, Morning Edition and All Things Considered. “It’s a one-touch, fire-and-forget news listening experience,” sums up Kinsey Wilson, NPR’s chief content officer and a former top editor at USA Today. These aren’t abstract questions. NPR One is free. Most of the programming is national, with local to be increasingly added in. The app’s content is evolving. Why now? Pascual Serrano: "Lo que muere no es la prensa, sino chiringuitos empresariales" El periodista Pascual Serrano, autor del libro ‘La prensa ha muerto: ¡viva la prensa!’. Foto: Roberto Villalón. El periodismo ha muerto. El periodismo se ha suicidado… Frases que escuchamos tan a menudo… Vivimos en una encrucijada en esta profesión, tan vital para que las sociedades libres y democráticas lo sean de verdad. Y frente a tanto mensaje catastrofista, ha surgido con fuerza el nuevo discurso de los medios emergentes.
Les presta atención el periodista Pascual Serrano, autor de concienzudos trabajos sobre medios de comunicación, que acaba de publicar ‘La prensa ha muerto: ¡viva la prensa!’ , libro en el que subraya que, frente a “los medios de la casta“, con estructuras empresariales “insostenibles“, la crisis ha traído “medios más libres“. Pascual Serrano (Valencia, 1964) se ha convertido en un experto analista de los medios de comunicación, con diversos libros de mirada muy crítica publicados en los últimos cinco años. ¿El mejor de los mundos? El periodista Pascual Serrano. The Ultimate Video Playbook. Video has always been an effective medium for brand storytelling.
From TV commercials to product placement and sponsorships in shows, brands know that video engages the senses – and helps their brands make an impact on consumers. While video has been a constant – and growing – presence in consumers’ media diet, what’s evolved is the way brands are using video to tell stories. Gone are the constraints of the :30 spot. YouTube and Vimeo provide an endless canvas for brands to tell their stories – through testimonials, demonstrations, and behind-the-scenes content of any length, in any amount, at any frequency.
The internet’s lean-forward nature transforms video marketing from one-way communication into a two-way interaction between consumers and brands. Through video, today’s consumers are brand ambassadors (Nature Valley), brand participants (Starbucks), and branded content creators in their own right (GoPro). Download our exclusive eBook to learn how to make your content work harder. 9 GIFs That Explain Responsive Design Brilliantly. What is responsive design? Most people vaguely understand that it refers to websites that work just as well on desktops as they do on smartphones, but there's a lot more to it than that, leading to widespread confusion (heck, I'll admit, I've even been known to misuse it myself, even after fellow Co.Design writer John Pavlus called me a dummy for it).
But the principles of responsive design aren't that hard to understand, thanks to this amazing collection of animated GIFs put together by the guys Froont, a San Francisco-based company specializing in making tools for designers to create responsive websites. Spend just a few minutes with these GIFs, and you'll never be hoightily corrected by a design pedant about "responsive websites" versus "adaptive websites" ever again. In fact, you can be that hoighty pedant! The GIFs below show many of the basic principles of responsive designs, with explaining quotes by Froont co-founder Sandijs Ruluks.
First Hasselblad camera in space to be auctioned. The Hasselblad 500c, the first Hasselblad camera in space, will be auctioned away by NASA on Nov. 13, 2014. (Courtesy RR Auction) In 1962, astronaut Wally Schirra piloted the Mercury Atlas-8 into space, carrying with him a special device that would become a historic artifact: a Hassleblad 500c camera, the first Hasselblad camera to ever go into space. On Nov. 13, Boston-based RR auction will auction the Hasselblad. The camera, purchased by Schirra over the counter in Houston in 1962 and used on his nine-hour orbit around the Earth, was later used by astronaut Gordon Cooper on his subsequent flight and final Mercury mission to space aboard the Mercury Atlas-9 (MA-9). To prepare the camera for its journey, the body was painted black to prevent any reflections and had to be fitted with an aiming device to would allow astronauts to ability to maneuver with the gloves and helmets they had to wear.
Photos provided to In Sight courtesy RR Auction. (Courtesy RR Auction) More In Sight Posts: To Understand Religion, Think Football - Issue 17: Big Bangs. The invention of religion is a big bang in human history. Gods and spirits helped explain the unexplainable, and religious belief gave meaning and purpose to people struggling to survive. But what if everything we thought we knew about religion was wrong? What if belief in the supernatural is window dressing on what really matters—elaborate rituals that foster group cohesion, creating personal bonds that people are willing to die for. Anthropologist Harvey Whitehouse thinks too much talk about religion is based on loose conjecture and simplistic explanations.
Whitehouse’s fascination with religion goes back to his own groundbreaking field study of traditional beliefs in Papua New Guinea in the 1980s. Whitehouse remains a busy man in charge of various research projects. How far back can we trace religion in human history? Well, one thing we need to sort out is what we mean by “religion.” So what do you look for? Archaeologists spend a lot of time looking for evidence of ritual activity. A Short History of Interactivity — Reinventing storytelling. Interaction against the machine And then there was the Internets, well the computer let’s say. All the innovators that attempted deconstructing linearity finally had their own medium. Then begun the great battle between humans and machines. Indeed if what you are seeking is to interact with humans, how can this intention be preserved while delivering your experience through an interface?
I hope that you don’t see the world as a market, but rather a place people live in — you are designing for people, not machines. — Red Burns This part of history challenges the very meaning of interactivity. Such a versatile word. But interactivity can also designate the relationship between two or more humans through a medium. And here is the good thing about interactive storytelling: it is embracing both. Interface-based storytelling Throughout the whole computing era, interfaces and programs have been used for telling stories. But there are exception to every rule. Story Map — Design story. Rise from pixel-pusher to a product visionary with a new type of design document called a “story map.” What is a story map? A story map is a new type of design document that shows the big idea of your product experience at a glance.
A good story map is your golden ticket to unify your team, secure executive support, and help you find a way to ship. Halfway between a storyboard and a treasure map, it bundles the value and functional flow of your product with the delight people might feel at each step in your product. It sketches the UX flow without locking it down, and it delivers the gist of an idea and the emotional gestalt without prematurely belaboring the details.
A good story map conveys whatyour project can do at a glance. A story map depicts how your product works and why it matters—but crucially—it does not explicitly spell out the final design, UI or in-the-weeds UX logic. A good story map serves asa decision-making-machine. How to make one The Journey How to draw a “journey” story map. Luxembourg tax files: how tiny state rubber-stamped tax avoidance on an industrial scale | Business. A cache of almost 28,000 pages of leaked tax agreements, returns and other sensitive papers relating to over 1,000 businesses paints a damning picture of an EU state which is quietly rubber-stamping tax avoidance on an industrial scale. The documents show that major companies — including drugs group Shire, City trading firm Icap and vacuum cleaner firm Dyson, who are headquartered in the UK or Ireland — have used complex webs of internal loans and interest payments which have slashed the companies’ tax bills.
These arrangements, signed off by the Grand Duchy, are perfectly legal. A Guardian analysis has found: A Luxembourg unit of Shire, the FTSE-100 drug firm behind attention deficit pill Adderall, received more than $1.9bn in interest income from other group companies in the last five years, paying corporation tax of less than $2m over four of the years despite minimal overheads. The Guardian’s detailed findings were put to Shire, Icap and Dyson. Mobile Videos in China | Val Kaplan | China Marketing Blog. It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access.
At the same time, videos, while being increasingly accessed via mobile devices, remain the most popular online content. According to the latest numbers from iResearch, a consulting firm, in July 2014 there were 270 million mobile video users in China, which represents an increase of 134% from the same period in 2013. According to the figures, iQiyi has claimed the top spot with over 134 million users, closely followed by Youku-Tudou with 129 million. Although it seem to be doing well on mobile, in desktop space iQiyi’s market share is currently behind Youku-Tudou, Sohu and Tencent.
The company is founded by Baidu, the largest search engine in China. This is the current market share breakdown of the top mobile video providers in China: Here are the examples of pre-roll ads on iQiyi and Youku: These Football Times. Guardian executive digital editor: 'The decline of print is an absolute given.' Despite all the signs to the contrary, many in the newspaper business still hold on to the idea that print will have a big role to play in the long-term future of news organisations. But for the man brought in to revamp the Guardian's digital editorial operation as its new executive editor for digital - former NYT associate managing editor for digital strategy Aron Pilhofer - there's little doubt about print's looming irrelevance: "The NYT wrote a story about the paywall, but said 'the future of print is unclear'.
There is nothing unclear, [decline] is an absolute given, it's not like ad revenue is going to come swinging back. " Speaking to TheMediaBriefing at developer gathering MozFest in London, Pilhofer said it's not simply that the decline is inevitable, but that it will happen quicker than many expect. Making a full shift to digital before that happens is something all newspapers, including the Guardian, need to do, and quickly.
"It is that dangerous. Disintermediation Better odds. Inside The New York Times’ video strategy. If you don’t like algorithmic filters, you’re probably not going to like the future of Twitter. CHARTS OF THE DAY: How Far The Newspaper Industry Has Fallen In 10 Years. Big Bang Data // Periodisme de dades, una nova era del coneixement (vo cat i eng) Ser mediocre, ¿puede ser bueno para tu carrera? - BBC Mundo. Tutorial MailChimp: cómo crear listas de correo electrónico. ¿Por qué triunfan los contenidos de los medios con mayor engagement en redes sociales? ‘Smart Cities’ Should Mean ‘Sharing Cities’ Las 3 claves del Análisis de Usuarios - User Web Analytics 204 - eShow. Dale una nueva dimensión a tu web con Parallax. 49ers Fan And Sustainable Technology Centric Stadium Hosting Super Bowl 50 | Sports Techie.
Estrategia de negocio: informar o ser parte de la conversación. Los lectores no vienen a tu medio a por lo que está en "Lo más leído" El alma inglesa del Barça. The World Cup of Data. This Site Tracks the Guns Going Into Syria. (VIDEO) Michael Brenner: Why I Bet My Career on Content Marketing. Like it or not, native advertising is squarely inside the big news tent. What does the rise of brand journalism mean? For one thing, it means journalists have to up their game. Móviles, video y tecnología, las apuestas de los medios para sobrevivir. Móviles, video y tecnología, las apuestas de los medios para sobrevivir. Técnicas de Periodismo Digital para escribir artículos virales. NEWSLETTER | PLA DE COMUNICACIÓ DIGITAL. Portrait of a serial winner - Luis Suarez is soccer's most beautiful player. 19 Brand New Songs Perfect for Your Workout Playlist. Inside the company that rebuilt Digg. Arianna Huffington: Facebook traffic isn't smoke and mirrors - Digiday.
Stunning Map Shows Just How Much Of Iraq And Syr... How ISIS Works. ¿Quién manda en los medios de comunicación españoles? Productivity Hacks For Blogging And Other Writing. Cinco pistas de que tu medio de comunicación te considera idiota. ¿Qué hacer con Facebook si tu computadora tiene malware ? Jack the Ripper: five unlikely suspects other than Aaron Kosminski | UK news. Coaching de las emociones: la metáfora del autobús o la inútil lucha contra los pensamientos. Estudio Zenith: "Los Medios en España y Portugal, un mundo irreconocible"Bloggin Zenith. The Growth of Digital Reporting. Thomas Piketty doesn’t hate capitalism: He just wants to fix it. Maybe the homepage is alive after all: Quartz is trying a new twist on the traditional website front door. Editores de contenido: más vale centrarse en las páginas webs adaptadas para móviles. La web móvil sigue imbatible frente a las apps a la hora de consumir noticias e información.
Quartz has a new look—and for the first time, a homepage - Quartz. Quartz has a new look—and for the first time, a homepage - Quartz. Enric González: Los nuevos bárbaros. Los 10 Mejores Libros de 2013 sobre Marketing y Social Media. Joaquim Cardona, FC Barcelona. El 'Post' de Bezos | Opinión. Por qué necesitamos nuevos medios para los smartphones y nuevas redacciones para realizarlos (y… BuzzFeed raises £30m to become a 'preeminent media company' | Technology. How the New York Times is learning lessons about digital storytelling and audience engagement as The Great War resonates through a century.
Se acerca el ‘crash’ del periodismo | Comunicación se llama el juego. Filtren el manual secret israelià per a la ‘guerra mediàtica’ 10 useful iOS apps for mobile journalism. 9 questions about the Israel-Palestine conflict you were too embarrassed to ask. How to Invent a Person Online - Curtis Wallen. BICICLETA ESTÁTICA PLEGABLE DOMYOS FOLD 3 BÁSICO DOMYOS - Material de cardio... Diez razones por las que vale la pena estudiar Periodismo (o reinventarlo si ya no tienes edad para volver a las aulas) Top of mind, el arma definitiva en fidelización. Inbound Marketing para emprendedores: ¿seguidores, leads o ventas? Building innovation into project management. Yo comparto, tú compartes, él comparte, pero ¿por qué? | Innovación Audiovisual. Cómo debería ser la mesa web central según el nuevo responsable de ElPaís.com.
6 Ways to Distribute Content and Boost Traffic | SEJ. Charts: How we watch TV now - Quartz. 10 ebooks indispensables sobre periodismo digital y redes sociales (gratis y en pdf) (I) “El crack comparte conocimiento, el gurú está visto como alguien superior” Entrepreneurial Journalism by Jeremy Caplan | ZEEF. El periodismo se enfrenta al reto de los robots que elaboran noticias.
Les 10 millors sèries per a una bona marató - Addictes al 8è Art - Time Out Barcelona. Joan Fontcuberta: false negatives | Art and design. Cómo crear un buen titular. Nutrición y dolor de espalda, muscular y articular. | Fisioterapia Online. Net Threats. Study 2014. The European Political Twittersphere. Cómo influye la ansiedad en tu salud (INFOGRAFÍA) The Los Angeles Kings Shift Business Strategy From Ticket Sales To Fan Engagement. Apple iWatch Parody Will Make You Question Every Wearable Gadget. La Gran Esperanza Blanca (I)