Radio Suffers as Kids Consume Media on Phones. It’s no secret that how consumers spend their time on media varies with age, so it’s fascinating to look at two recent studies (US and UK) to get a bead on how the generational shift in media consumption is advancing. According to the latest Generational Strategies study from Frank N. Magid Associates, during the 9-5 workday more consumers use Facebook than watch television. The sole exception is Boomers, who prefer TV to Facebook, although 26% of those surveyed use the social network during work hours.
Millennials, meanwhile, use Facebook the most, with 30% of teen Millennials (ages 15 to 17) spending time on the social network, vs. 24% who spent time watching TV. Of adult Millennials, 44% access Facebook between 9 to 5 and 28% watch TV. For marketing purposes, social media ads are best scheduled in daytime for prime engagement with the broadest swathe of FB users. Forty one percent of iGens check-in on FB between 5pm and 8pm while 59% watch TV during those hours. Most kids graduate to mainstream social networks at 11. We all know kids grow up fast, but online digital maturity is coming even faster. By the time they are eleven, a majority of kids in the West have graduated onto mainstream social networks like Facebook and Twitter. This is according to the fourth Digital Diaries report, by internet security company AVG which found that in the US, Canada, Australia, New Zealand, UK and France a majority of parents with eleven year olds say their kids are accessing mainstream social networks.
In Germany a majority access them at 12, while in Italy and Spain, digital maturity starts as young as 10. Only Japan bucks the trend with few kids being present on these sites, according to the survey. Parents who say their child accesses a mainstream social network such as Facebook or Twitter: Despite the fact that their pre-teenagers are showing adult online usage patterns, few parents believe their children are better informed about the internet than they are.
Do dads really know the most? Digital Media Consumption Habits Of Indian Kids: Cartoon Network Survey. El caparazón Actitudes, comportamiento, usos, clasificación de los usuarios de las redes sociales » Después de ver el vídeo que os dejo un poco más abajo, busqué El estudio de Ofcom, que analiza las actitudes, el comportamiento en las Redes Sociales (SRS, SNS). Se completa con referencias a estudios complementarios de la misma compañía, en cuestiones de privacidad, seguridad y “media literacy” o alfabetización en medios. También aporta referencias a importantes estudios de otros autores. Os dejo un resumen del report original: La comunicación online ha cambiado. Algunos datos interesantes: -La investigación muestra que el 22% de los adultos (mayores 16) y el 49% de los niños entre 8 y 1 años tiene un perfil en alguna red social. -A pesar de que la edad mínima son 13 (14 en Myspace), el 27% de los niños de 8 a 11 años que sabe de la existencia de estos sitios tiene un perfil (y no siempre en redes para niños).
-Más de la mitad lo miran a diario y la mayoría tiene más de un perfil en distintas redes. • Fieles – (muchos) Gente que usa las redes sociales para recuperar amistades del pasado. Kids and New Media: Generation Social? Facebook created quite a stir a couple of weeks ago when Mark Zuckerberg alluded to the possibility of making the popular social media site available to kids younger than 13 years old, the (theoretical) existing minimum age to open an account.
In fact, it’s estimated that over 7.5 million children under 13 years old lied about their age in order to be able to sign up and create a Facebook account. Surprising? Not really, specially when reading the latest report from Ipsos on Kids and Social Media. The study took a look at how kids and parents adopt and adapt to new media and technologies, and it’s not surprising to see how fast kids are catching on to internet-enabled devices – not surprising, that is, if you are like me and have kids in that age range! In the households surveyed, 42% of kids age 6-12 are said to have used those devices to visit a social network site, and 71% of those kids—or 29% of all kids age 6-12 surveyed — have an account on a social network site. 80% of Children Under Age 5 Use the Internet Weekly « Upstate Social Media. Image via Wikipedia Report Nearly 80% of children between the ages of 0 and 5 who use the Internet in the United States, do so on at least a weekly basis, according to a report released Monday from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop.
The report, which was assembled using data from seven recent studies, indicates that young children are increasingly consuming all types of digital media, in many cases consuming more than one type at once. Television use dwarfs internet use in both the number of children who surf the web and the amount of time they spend on it. The analysis found that during the week, most children spend at least three hours a day watching television, and that television use among preschoolers is the highest it has been in the past eight years. Of the time that children spend on all types of media, television accounts for a whopping 47%. Internet and television use among children has become entwined in other ways as well. Like this: Study: Ages of social network users. Posted in Tech blog on February 16th, 2010 by Pingdom UPDATE: There is a more recent post available, Social network demographics in 2012. How old is the average Twitter or Facebook user?
What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there? To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers. Full list of sites in this study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga, Classmates.com, Bebo. To get consistent age data for the various sites we used site demographics information for the United States gathered from Google’s Ad Planner service and then did some additional calculations to get all the data we needed.
Social network age distribution What is the age distribution in the social media sphere? 4362158873_1b07d8ede1_o.