Empresas competencia en servicios de innovacion
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Product design and development consultants in the UK
We love to share our passion. Please call Mike or Cameron on 020 7739 8010 to find out how we can help with your product development, design and innovation.
InnovationPoint is a non-traditional management consulting firm focused on Strategic Innovation . We help organizations achieve business breakthroughs that grow the topline - through opportunity identification, new business creation, strategy development and new product, service and category innovation. We help our clients build sustainable innovation capability by addressing strategic, organizational and cultural challenges. Based on our Silicon Valley heritage, we understand real innovation. Our firm's leaders and consultants come from industry, having driven innovation internally at companies including HP, 3M, Philips, Kimberly-Clark and Frito-Lay among others. Our two complementary, integrated practice areas are:
Strategic Innovation Consulting and New Product Development Strategy
IGT
:.: Zanthus › Business Strategy
Download PowerPoint version The matrix presents four main strategic choices, ranging from an incremental strategy in which current products are sold to existing customers to a revolutionary strategy in which new products are sold to new customers. Market penetration. In this quadrant, the company markets existing products to existing customers. The products remain unchanged and no new customer segments are pursued; instead, the company repositions the brand, launches new promotions or otherwise tries to gain market share and accordingly, increase revenue.
