Product design and development consultants in the UK. IDEO | A Design and Innovation Consulting Firm.
:.: Zanthus › Business Strategy. Ansoff Growth Strategy Matrix First presented in the Harvard Business Review in 1957, H.I. Ansoff's growth strategy matrix remains a popular tool for analyzing growth. Ansoff Growth Strategy Matrix Download PowerPoint version The matrix presents four main strategic choices, ranging from an incremental strategy in which current products are sold to existing customers to a revolutionary strategy in which new products are sold to new customers. Market penetration. These quadrants represent varying degrees of risk. In 1998, Bruce D. Ansoff Growth Strategy Matrix (Expanded) Download PowerPoint version The expanded matrix includes cells that account for new technology—technology new to the market—which, according to Buskirk and Popper, means the company will have to educate customers about the technology before exposure to the product's benefits.
Sources Ansoff, H.I.; "Strategies for Diversification"; Harvard Business Review; September-October 1957. BCG Growth Share Matrix BCG Growth Share Matrix Source. Asesoría y Consultoría en Formulación de Proyectos de Innovación Tecnológica. InnovationLabs — Innovation Consulting, Innovation Labs, Collaborative Facilitation, Strategic Solutions, Where Innovation Happens.