Sample Executive Summary. Sample Executive Summary for Your Company Business Plan. Start-Up Business Plan: EXECUTIVE SUMMARY SAMPLE of Strategic Incubator International. Executive Summary The objective is to develop the resources and the infrastructure that are necessary to identify early stage opportunities, and then assist client companies in the process of commercialization. The company’s goal is to provide the infrastructure that will create the maximum probability for commercial success. The company will attempt to develop models that parallel those that have been established by such companies as Garage.Com, Vulcan Ventures, CMGI, and IdeaLabs, where initial investment, incubation, and development through to commercialization are a coordinated effort among all of the participants.
The company believes that we can provide substantial long-term investment returns by accomplishing two complementary goals: Reducing financial risk by selecting the appropriate projects. Maximizing the success of the projects by developing the appropriate infrastructure around the projects. Overview Financial Summary Capitalization Requirements The Market Corporate Management. The Art of the Executive Summary. Several people have asked me for a blog entry about executive summaries. My colleague at Garage, Bill Reichert, wrote this explanation, and it's as good as it gets. Writing a Compelling Executive Summary By now, you’ve probably already read several articles, web pages—even books—about writing the perfect executive summary.
Most of them offer a wealth of well-intended suggestions about all the stuff you need to include in the executive summary. They provide a helpful list of the forty-two critical items you should cover—any entrepreneur worth his or her salt should be able to address these points in less than 100 pages—and then they tell you to be concise. Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. The executive summary is often your initial face to a potential investor, so it is critically important that you create the right first impression. Forget what everyone else has been telling you. 1. 2. 3. 4. 5. 6. The perfect executive summary. ATTRACTING INVESTORS: A Compelling Executive Summary In 10 Items or Less - Springboard Business Plans, LLC. Executive Summary Example - Executive Summary Sample. It's always easier to write something if you can read an example first, so here's an executive summary example that you can use as a model for your own business plan's executive summary.
Please note that “Pet Grandma” is a fictional business invented for this example. For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan, part of my Writing a Business Plan series. Pet Grandma Executive Summary Example Pet Grandma offers on-site pet sitting services for dogs and cats, providing the personal loving pet care that the owners themselves would provide if they were there. Our clients are dog and cat owners who choose to leave their pets at home when they travel or who want their pets to have company when their owners are at work. Across Canada the pet care business has seen an explosion of growth over the last three years. All pet services will be provided by staff trained in animal care. How to Write an Executive Summary - Business Plan Executive Summary.
While the business plan’s executive summary is the first thing the readers of your business plan see, it should be the last part of the business plan you write. The purpose of the executive summary of the business plan is to provide your readers with an overview of the business plan. Think of it as an introduction to your business. Therefore, your business plan’s executive summary will include summaries of: The executive summary will end with a summary statement, a “last kick at the can” sentence or two designed to persuade the readers of your business plan that your business is a winner. How to Write an Executive Summary Start by following the list above and writing one to three sentences about each topic. If you have trouble crafting these summary sentences from scratch, review your business plan to get you going.
Then finish your business plan’s executive summary with a clinching closing sentence or two that answers the reader’s question “Why is this a winning business?”