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Army sees benefits in social-media presence. Army sees benefits in social-media presence Online social-networking tools play role in Army's communications strategy Social-networking tools are playing an increasingly important part of the U.S.

Army sees benefits in social-media presence

Company Search Results. Answers: Mergers and Acquisitions. Real Time Search & SEO for Your Online Marketing Mix - Onlin. Since late 2009 when Google introduced real time search, the concept has gained a lot of attention.

Real Time Search & SEO for Your Online Marketing Mix - Onlin

Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results. Maslow’s Hierarchy of Enterprise 2.0 ROI. You may be familiar with Maslow’s Hierarchy of Needs.

Maslow’s Hierarchy of Enterprise 2.0 ROI

It’s a theory Abraham Maslow proposed in 1943, that provides a pecking order of human needs. At the bottom of the pyramid are physiological needs: breathing, food water, etc. The fundamentals needed for basic survival. The needs then climb the pyramid, becoming more intangible as one goes along: safety, love/belonging, esteem, self-actualization. The theory’s structure of moving from tangible/tactical needs to those that are intangible and more impactful is actually well suited for another purpose. Maslow’s Hierarchy of Enterprise 2.0 ROI The decision to purchase an enterprise software application is one that generally demands a variety of different views about benefits.

Working our way from the bottom up… Cost Savings Saving money is one of the easier ways for an enterprise decision-maker to justify an investment. Saving money occurs in multiple ways when it comes to software. Revenue Generation Customer Satisfaction Happy customers. 13 Essential Social Media Lessons for B2B Marketers from the Mas. This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix.

13 Essential Social Media Lessons for B2B Marketers from the Mas

Register today! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route. Social Media Toolkit. The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and using.

The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale. 9 Tools to Help Live-Stream Your Newsroom. “We’d like to write blog posts, but don’t have time.”

9 Tools to Help Live-Stream Your Newsroom

That’s the oft-heard lament in newsrooms. More and more traditional journalists recognize the benefits of blogging and social media, but many just can’t figure out how to add them to their existing workload. I have a solution that seems to work in our newsroom. When faced with this issue, I recommend colleagues do everything they usually do, such as have brainstorming sessions, take part in editorial meetings, do research and collect web links — except now they should do it publicly. So now, for example, brainstorming can be done with a wiki-like tool, and notes from a meeting or background research can become a blog post. 40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010.

New book – ‘Getting Organized in the Google Era’ Fcp10-1 - Web 2.0. InfoRapid KnowledgeMaps - Impact of colours. Be Your Own Guru. Do not go where the path may lead; go instead where there is no path and leave a trail. ~ Ralph Waldo Emerson I spent the better part of the first 40-years of my life looking for a guru, that person who would just blow me away with her or his prescience, kindness, compassion, vision and guidance.

Be Your Own Guru

The one who would give me the answers. Who would tell me what to do to get to that place where I finally felt like I had “made it.” So many others I knew had found one and their lives seemed so much better, more directed and purposeful for it, but that never happened to me. Is Social CRM The Key To Innovation? « Effective CRM. Top 10 Hurdles to Becoming a B2B Thought Leader…and the Secrets. As I write this post, there are over 280 people who claim to be “thought leaders” in their Twitter biography.

Top 10 Hurdles to Becoming a B2B Thought Leader…and the Secrets

It’s certainly a popular label, but I’m pretty certain they haven’t all earned the title. Why? In the 20 years I’ve spent helping clients develop content, I’ve noticed a critical (though perhaps blindingly obvious) fact. It’s pretty hard to become a thought leader. The hurdles include: Differentiating Between Social Media and Community Management. Harness Your Subconscious Wisdom by Asking The Right Questions - The Myth of the Strong Center.

At the height of the foreclosure crisis the problems experienced by some so-called “sprawl” markets, like Phoenix and San-Bernardino-Riverside, led some observers to see the largest price declines as largely confined to outer ring suburbs.

The Myth of the Strong Center

Some analysts who had long been predicting (even hoping for) the demise of the suburbs skipped right over analysis to concoct theories not supported by the data. The mythology was further enhanced by the notion – never proved – that high gas prices were forcing home buyers closer to the urban core. Google vs. Yahoo: Who Has the Right Social Strategy? The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space.

Google vs. Yahoo: Who Has the Right Social Strategy?

Facebook; Twitter; LinkedIn; YouTube; Wordpress: these companies, built from the ground-up, are mainstays in social media. None of them were created by a large tech company, and all but one remains independent. It's an interesting phenomenon, when you think about it. Large tech companies have had limited to no success creating their own social media home runs.