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Army sees benefits in social-media presence -- Government Comput. Army sees benefits in social-media presence Online social-networking tools play role in Army's communications strategy Social-networking tools are playing an increasingly important part of the U.S. Army’s strategy for communicating with the public, despite the inherent security risks, according to Lt.

Col. Those security risks continue to be the subject of considerable debate within the Defense Department, but the U.S. Chief among them, Arata said, is the ability to project a presence on social-networking sites and “provide the official Army voice,” he said. Arata, who spoke about the use of Web 2.0 tools in government at the 2009 American Council of Technology and Industry Advisory Council’s Executive Leadership Conference Monday, said as many as 500 people were speaking on behalf of the Army on various social-networking sites. “We need to be out there,” he said. However, he cautioned, it’s important for agencies to have a clear social-media strategy. Company Search Results. Answers: Mergers and Acquisitions. Real Time Search & SEO for Your Online Marketing Mix - Onlin. Since late 2009 when Google introduced real time search, the concept has gained a lot of attention.

Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results. For web searchers, real time search means the ability to discover breaking news the minute it’s happening. For marketers, it presents a whole host of opportunities to increase online visibility. 1. With real time search, frequently publishing online content becomes a must. Tweets and Facebook fan page updates: Micro content from social sites now has the ability to appear in search results. 2.

Creating a core group of brand advocates is important for a number of reasons. Now add one more benefit to the list: Brand advocates – particularly authoritative ones – can link to your content to help keep in the real time stream. 3. Maslow’s Hierarchy of Enterprise 2.0 ROI | CloudAve. You may be familiar with Maslow’s Hierarchy of Needs. It’s a theory Abraham Maslow proposed in 1943, that provides a pecking order of human needs. At the bottom of the pyramid are physiological needs: breathing, food water, etc.

The fundamentals needed for basic survival. The needs then climb the pyramid, becoming more intangible as one goes along: safety, love/belonging, esteem, self-actualization. The theory’s structure of moving from tangible/tactical needs to those that are intangible and more impactful is actually well suited for another purpose. That of the software decision-maker inside companies… Maslow’s Hierarchy of Enterprise 2.0 ROI The decision to purchase an enterprise software application is one that generally demands a variety of different views about benefits. Working our way from the bottom up… Cost Savings Saving money is one of the easier ways for an enterprise decision-maker to justify an investment.

Saving money occurs in multiple ways when it comes to software. 1. 1. 13 Essential Social Media Lessons for B2B Marketers from the Mas. This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route. We asked several "masters" about their number one B2B social media tip and included them below. 1.

"B2B is more P2P - people to people. 2. "Content is my best B2B social media lesson. 3. "My best B2B social media lesson was … learning to quickly get clear on what I wanted to accomplish with social media, so that I didn’t spin my wheels. In the B2B world especially, it's crucial to step back and look at your business and who your target customer is. Social Media Toolkit. The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and using. The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale.

Tools for your social media toolkit can be broken down into the following categories: Your Black Box – The flight data recorder for the Web The default tool in any toolbox always starts with Analytics. Listening: monitoring the social web and beyond If you’re a PR professional or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversations about your clients and their respective brands.

9 Tools to Help Live-Stream Your Newsroom. “We’d like to write blog posts, but don’t have time.” That’s the oft-heard lament in newsrooms. More and more traditional journalists recognize the benefits of blogging and social media, but many just can’t figure out how to add them to their existing workload. I have a solution that seems to work in our newsroom. When faced with this issue, I recommend colleagues do everything they usually do, such as have brainstorming sessions, take part in editorial meetings, do research and collect web links — except now they should do it publicly. So now, for example, brainstorming can be done with a wiki-like tool, and notes from a meeting or background research can become a blog post. Instead of saving bookmarks as private “favorites” in a web browser, you can publish them as social bookmarks. Ideas and discussions can be expressed as blog posts or as status updates on social networks.

I call this approach “live-streaming the newsroom.” Tools for (Almost) Instantaneous Blogging Mindset Related. 40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010. New book – ‘Getting Organized in the Google Era’ | my mind on bo. Fcp10-1 - Web 2.0. InfoRapid KnowledgeMaps - Impact of colours. Be Your Own Guru. Do not go where the path may lead; go instead where there is no path and leave a trail. ~ Ralph Waldo Emerson I spent the better part of the first 40-years of my life looking for a guru, that person who would just blow me away with her or his prescience, kindness, compassion, vision and guidance.

The one who would give me the answers. Who would tell me what to do to get to that place where I finally felt like I had “made it.” So many others I knew had found one and their lives seemed so much better, more directed and purposeful for it, but that never happened to me. I would attend lectures, teachings, seminars, trainings and retreats and, inevitably, end up leaving early because some combination of information, integrity, pace or delivery did not resonate. Why couldn’t I find that person? It finally dawned upon me… The person I was looking for was the one I would need to become. That’s not to say I don’t seek out teachers and desire to learn. No one else is better equipped to know me. So. Is Social CRM The Key To Innovation? « Effective CRM.

Top 10 Hurdles to Becoming a B2B Thought Leader…and the Secrets. As I write this post, there are over 280 people who claim to be “thought leaders” in their Twitter biography. It’s certainly a popular label, but I’m pretty certain they haven’t all earned the title. Why? In the 20 years I’ve spent helping clients develop content, I’ve noticed a critical (though perhaps blindingly obvious) fact. It’s pretty hard to become a thought leader. The hurdles include: But you can jump over these hurdles. Have you encountered another hurdle for this list?

To reach Elizabeth: Differentiating Between Social Media and Community Management. As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear – and maybe doesn’t need to be – but I think it would be helpful to distinguish between the two. Why? Jim will often say that everyone is a community manager and he is right – everyone has a group of constituents which could be cultivated to drive better performance. However, not all companies want, need to, or can cultivate a community. I may see this differently than many and here is my take: Community infers the following: Tight interlinking relationships between a significant percentage of membersAn acknowledgment of shared fate or purposeA potentially wide range of topics/conversations within that shared purposeA distributed leadership network – sometimes with a single leader, sometimes notA core membership that is relatively stable and active Social media on the other hand infers the following: Social Media Manager: Community Manger:

Harness Your Subconscious Wisdom by Asking The Right Questions - “What is the meaning of life?” Ha, gotcha! That is just one of many, many questions that have nothing whatsoever to do with this article. Now how about these questions: Why does this always happen to me? We’ll look at how such questions literally poison your mind. Your subconscious is a non-critical, non-judgmental targeting machine Think of your subconscious as GPS navigation for your car. Your subconscious works exactly the same way. So what happens when you ask questions like “Why does this always happen to me?” Your subconscious will feed you plenty of reasons why bad things always happen to you, and dozens of things that are wrong with you! That would be like a person consistently telling their car navigation to go to Middle of Nowhere, Utah. How you feel and what you achieve of comes down to where you direct your mind.

For example, if you ask “Why is John always mean to me?” (I also heard a fun example from a psychologist recently: “Which is happier, a knife or a fork?” And so on. The Myth of the Strong Center. At the height of the foreclosure crisis the problems experienced by some so-called “sprawl” markets, like Phoenix and San-Bernardino-Riverside, led some observers to see the largest price declines as largely confined to outer ring suburbs. Some analysts who had long been predicting (even hoping for) the demise of the suburbs skipped right over analysis to concoct theories not supported by the data. The mythology was further enhanced by the notion – never proved – that high gas prices were forcing home buyers closer to the urban core. Yet a summary of the trends over the past 18 months show only minor disparities between geographies within leading urban regions. Overall house prices escalated similarly in virtually all areas within the same metropolitan areas and the price drops appear to have also been similar.

Where Central Area Losses were Greatest: Over the past 18 months, central areas posted the largest losses in three of the areas. Core Condominium Market Crisis. Google vs. Yahoo: Who Has the Right Social Strategy? The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. Facebook; Twitter; LinkedIn; YouTube; Wordpress: these companies, built from the ground-up, are mainstays in social media.

None of them were created by a large tech company, and all but one remains independent. It's an interesting phenomenon, when you think about it. Large tech companies have had limited to no success creating their own social media home runs. In an era where communication is increasingly taking place on these channels, the inability of these digital giants to build social networks is rather striking. Two titans in particular are making social media headlines for different reasons: Yahoo has decided not to create it own social network, but is instead striking partnership deals with Facebook and Twitter.

Partnership vs. in-house development; content vs. technology; Yahoo vs. Let's take a look, shall we?