Toward A New Understanding of Publishing – Part 2 « FM Blog - Fe. In Part 1 of this series, “Toward a New Understanding of Publishing,” we laid out why we believe every brand must become a publisher.
That post ended with: We’re now in the midst of a second and related sea change in how publishing works: social media. We are today with social media where we where with search nearly ten years ago – at the starting blocks. And to bring this short history to the point: social media and search directly impact Brands. In Part 2, we’ll dive into how, and why in the age of conversational media, Brands must become Publishers. In this next installment, we’ll address…. What Does This Mean For Brands? Let’s start the answer to that question with another question: What is a Brand, anyway? David Ogilvy’s definition – the intangible sum of a product’s attributes – still rings true, but that feels a bit passive.
Put another way, a brand is what people tell their friends about it. These streams are powerful influencers. So what does it mean to have a good voice? Writing a Story, Starting a Movement : Wonderblog. A great primer on the diffusion of innovation. 20 Jan Posted by: RBG in: Open Access, Web 2.0 by etcnameI Should Have Majored In Psychology: [Via Chuck's Blog] Way back when, I thought it useful to do two courses of study.
I wanted that CS (computer science) degree, but the whole topic, while fascinating, seemed so self-contained.At the time, I thought adding coursework in economics was the right thing to do. Even way back in the late 1970s (yes, I’m that old), I could see the two interweaving in very interesting ways.I was wrong. Read the whole thing. Different organizations have different rates that innovation diffuses through them. I’ve written about how change and innovations traverse a community. Usually, however, the people in this position are from the middle, the Doers, who really do not like the uncertainty and disruptive effects on their workflow by the introduction of novelty.
Technorati Tags: Social media, Web 2.0 Like this: Like Loading... Lessons from 2009 and plans for 2010 » sacha chua. There is something incredibly powerful in being able to look back and see how much you’ve grown in a year.
You can’t help but wonder what adventures the next year will bring. It seems that every year of my life must be the best year yet. 2009 was no exception. It was the year of experiments that paid off and crazy ideas that turned out awesomely. Here are my long-term goals: I want people to be able to learn, work together, and lead from anywhere. Here are some of the things I learned in 2009: Sharing means being able to do more.
How can 2010 be even better? Learn more about drawing, animation, and video. What have you learned from 2009, and what are you looking forward to in 2010? Engelbart: Augmenting Human Intellect (1962)