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Business Systems: What is the aim of science? Freeform Dynamics. Marketing as System Thinking. In the October issue of Fast Company magazine, Linda Tishler profiles David Butler, who she describes as the man with a nearly uncontainable design challenge. Among other projects, Butler is behind the new Coca-Cola Freestyle fountain, which can serve up more than 100 varieties and brands of coke products - and style to boot. System thinking is what led him down that path - as in system that stimulates behavior that produces results. A chain of interdependencies and a a more expansive way of looking at problems, and to deal with complexity. In our conversation about being connected, Ryan talks about the perceived diminished value of a single connection with social media.
As people, we are socialorganizations are organismswe're modular in that we think, talk and do Therefore, we scale through relationships so not any one of us can become the point of single failure in the system. One of my favorite ways of expressing integration, especially as it relates to social, looks like this: The Viable Systems Model Guide 3e. 1. Preamble: About this introductory chapter This chapter contains a brief introduction to the fundamental ideas on which the Viable Systems Model (or VSM) is based. The intention is to set the scene, to give you an overview, to sketch out the outline.
So don't try and thoroughly understand it all. If you get an idea of how it developed, what it's about and why it's different from most other models, then it's done its job. Consider this chapter as a quick journey through a country you may decide to visit and study at a later date. In some ways this is the most difficult task. The difference is that the VSM is a "whole systems" theory. The VSM is more in tune with other whole systems ideas like acupuncture, the Gaia hypothesis, most of modern physics and many aspects of Eastern religions. So the job is to provide you with a new way of thinking about organisations which is radically different from traditional, often hierarchical, models ... 2.
Generalisation - The Five Systems 3. 4. 5. 6. 7.