Business, financial, personal finance news - CNNMoney.com. Build a Better Online Newsroom. What makes a great online newsroom?
For starters, news. If you have plenty of compelling, relevant, timely, engaging, exclusive or otherwise sensational news to share with the media on a regular basis, it probably doesn’t matter what your online newsroom looks like (just take a look at Twitter’s online newsroom if you don’t believe me). Twitter doesn’t have an online newsroom – but try to find an outlet that hasn’t covered the company in the past year. Model for the 21st century newsroom pt.6: new journalists for ne. New journalists for new information Information is changing.
The news industry was born in a time of information scarcity – and any understanding of the laws of supply and demand will tell you that that made information valuable. But the past 30 years have seen that the erosion of that scarcity. Not only have the barriers to publishing, broadcast and distribution been lowered by desktop publishing, satellite and digital technologies, and the web – but a booming PR industry has grown up to provide these news organisations with ‘cheap’ news.