Customer Engagement Lifecycle (CEL) – Tenfore – Digital Marketing Professionals. 5 Biases in Decision Making - Part 2. This post is part of a 3-Part series on the topic of Biases in Decision Making.
Please click here for Part 1. The third installment will be posted next week. Research in behavioral economics and social psychology continuously shows us that people are irrational when they make decisions. Dan Lovallo, professor of business strategy and Olivier Sibony, director at McKinsey & Co. are exploring the most common biases in business and how they create dysfunctional patterns of decision-making. SMART criteria. SMART is a mnemonic acronym, giving criteria to guide in the setting of objectives, for example in project management, employee-performance management and personal development.
The letters S and M usually mean specific and measurable. Possibly the most common version has the remaining letters referring to achievable, relevant and time-bound. However, the term's inventor had a slightly different version and the letters have meant different things to different authors, as described below. Additional letters have been added by some authors. SMART Objectives.
Disciplines > Human Resources > Selection > SMART Objectives Description | Discussion | See also Description SMART is an acronym that can be used to help ensure that effective objectives or goals are set. Writing Goals - eHow.com. Goal Setting Guide. Goal Setting Software - GoalsOnTrack.