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Next-generation enterprises looking to drive efficiency and innovation have recently been able to tap into online communities to offload work. For the first time since outsourcing became prevalent in the 90s -- making it easier to move tasks out to partners that could do something better or more cheaply than you could -- businesses now have a new, potent, and often far cheaper option thanks to the Web. Frequently referred to as crowdsourcing , and a darling of the Web 2.0 industry, it has recently come of age as the tools and marketplaces for on-demand work capacity on the network have expanded far beyond the early volunteer communities that originally proved out the concepts. These pioneers, which include the world of open source software and online services such as YouTube and Threadless , get most of their value from a large group of people or community through the simple use of an open invitation.
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"An informed and enthusiastic guide to the new collaborative creativity." — Times (London) "A welcome and well-written corporate playbook for confusing times." — BusinessWeek "An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point ." — Newsweek “While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing —with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”
Table of Contents a method for using the public, typically via the Internet, to supply creative content (or even funding!), with special applications in information services, research and development, T-shirt designs, stock photos, advertising spots.
I’m really excited and honored to be speaking today at the SXSW Interactive Festival in Austin, TX, on a panel with Beth Kanter, Dave Neff, Holly Ross and Kari Saratovsky. We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery. If you’re here in Austin, do join us! If not, you can follow the conversation in real time on Twitter with the hashtag #crowdx . (We’ll put up more notes after the session, too!)
Our presidential election was indeed historic, but not just for the reasons emblazoned in headlines throughout the world. It was also the most closely monitored election in U.S. history, as everyone from CNN to The Huffington Post to Harvard University asked people to document their voting experience and provide instant reports on problems at the polls. Thousands responded, sending in text messages, photographs, videos and even voice mails. The resulting data were aggregated and displayed—in real time—on maps, in charts, and over RSS feeds. All of this activity signaled a small but significant advance in the use of crowdsourcing as a new tool in digital journalism.
Examples Interested in Open Innovation & Crowdsourcing? Follow Open Innovators on twitter or subscribe to the Open Innovators RSS feed! O Intermediary Platforms Research & Development platforms
Grant McCracken posts an interesting dilemma for design professionals that is relevant to people in all types of professional services. At year’s end, I have an unhappy thought, that some of the creative professionals who rose to prominence in the first decade of the 21st century will be eclipsed by the end of the decade coming, that the first decade of the 21st century will be, for some creative professionals, a brief moment in the sun. Why is this?
« My First ETech Comments | Main | Interaction vs. one-way communication » One of us is smarter than all of us You've heard the saying "none of us is as smart as all of us", and you've felt the pressure. A group of individuals working together as a team can do better work, reach better decisions, etc.
A small and really smart group of people convened by John Maloney (at the Gleacher Executive Center in Chicago), on November 6 to explore the latest developments in collective intelligence and use of prediction market s. The conversation flow, diversity, and challenge to conventional thinking mirrored the forward looking sculptures in nearby Millenium Park . For those new to prediction markets finding a public prediction market to explore is increasingly easy, for example see the Industry Standard and CFO Magazine. The 2.0 Adoption Prediction Market made news at the recent San Francisco Enterprise 2.0 Conference. Andrew McAfee lists prediction markets as part of Enterprise 2.0.