10 Steps to Defining Your Authentic Personal Brand. Perceptions and definitions of personal branding vary greatly and misconceptions abound.
Here’s my take on it: “Personal Branding links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience.” What’s great about branding is that it generates the kind of chemistry that indicates good fit to decision makers assessing whether to hire you or do business with you. In my practice, I’ve been incorporating what’s now called personal branding in my clients’ career marketing communications for many years. It’s always been my mission to differentiate them from their competition in the job market, breathe life into otherwise flat career marketing materials, and position them for job search acceleration. But there’s so much more to learn. The process was intensive and at first overwhelming. Define Your Personal Leadership Brand in Five Steps - The Conver. By Norm Smallwood | 11:07 AM March 29, 2010 You probably already have a personal leadership brand.
But do you have the right one? The question is not trivial. A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer. What’s more, choosing a leadership brand can help give you focus. So how do you build a leadership brand? 1. The first thing you should do is ask yourself, “In the next 12 months, what are the major results I want to deliver at work?” CustomersInvestorsEmployeesThe organization Dave and I once worked with a very talented and hardworking executive we’ll call Tricia. We advised Tricia to begin by focusing on the expectations of those she was working to serve, rather than on what she identified as her personal strengths. 2. Tricia knew she was seen as technically proficient and hardworking, but somewhat aloof. CollaborativeDeliberateIndependentInnovativeResults-orientedStrategic. Marcus evans - Producers of global summits, strategic business c.
The Financial Brand. The Financial Brand » Links. 20 Ways to Give to Enhance Your Personal Brand. Giving is on my mind lately, with the tragedy still unfolding in Haiti.
Rob Key, CEO of social media marketing and communications agency Converseon, says you should “lead with altruism” and “come bearing gifts.” He’s referring to the use of social media by businesses, but I think the same rules should be applied when creating and maintaining your personal brand. Twitter (and other similar platforms) 1. Share articles and blog posts you believe followers will find interesting and/or helpful 2. LinkedIn 7. Facebook 11. Blogs 15. 16. Offline Networking 18. In what ways do you give to your various audiences? Author: Heather R. How To: Build Your Online Personal Branding.
“It takes only three to five seconds to make a first impression, but it can take a whole career to undo it.”
That’s what Dana May Casperson, author of “Power Etiquette: What You Don’t Know Can Kill Your Career” said. The same thing applies online, where first impressions are often the last. An avatar or online profile is the only thing people can use to judge you. Don’t let these little things spoil your opportunities. For beginners, here are 3 basic tips I find very important. 1.
Who doesn’t like someone who is pleasant to the eye? Don’t scrimp when it comes to your appearance. Of course, there are plenty of good lookers out there who know how to package themselves. Stand out by letting your personality shine on the outside. 2. To help potential employers find and understand you better, it helps to be searchable online. Control the information you want to share. Google is a very common platform used to create an online profile, which can be used as an online resume. 3. . - Writing an e-book.