background preloader

Brand

Facebook Twitter

InShare335 I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today. While advice is everywhere, advice is becoming a commodity. Insight however, is precious. Let’s take this time together to share with you my thoughts on some of the most often asked questions and how your role in finding the right answers and putting them into action is more important than you may think. While you may read success story after success story, we cannot make any great assumptions in how they’ll impact your work. It’s easy to get caught up in the creative examples we read about.

. - If we can introduce the right viral content we can get more views or friends. 1. 3. 4. Make your presence matter. 5. Amanda Palmer on Creativity as Connecting Dots and the Terrifying Joy of Sharing Your Art Online. By Maria Popova “We can only connect the dots that we collect.” “How are we so brave to take step after step? Day after day? ,” Maira Kalman pondered. “How are we so optimistic, so careful not to trip, and then get up and say O.K.?” In her wonderful keynote at the 2013 Grub Muse literary conference on creativity and the marketplace, my friend Amanda Palmer — she of great wisdom on the art of asking without shame — considers why creativity is the product of connecting dots and addresses the quintessential question of how to put yourself and your work out there, in the Wild West of the internet, fully knowing how messy it can get and yet how wonderful, how open to cold criticism it can leave you and yet how capable of warming others.

Some thoughts, highlights, and dot-connecting below: She recounts reactions to her recent experience of the Boston bombings: To erase the possibility of empathy is to erase the act of making art. She sums up what it all comes down to on the internet: ↬ Open Culture.

Rep

Branding. The BrandBuilder Blog. Brand Resources :: Guidelines :: International. Because DePaul is involved in a number of joint ventures and partnerships outside of the United States and offers some degree programs abroad, our international presence presents unique challenges to maintaining a consistent identity. The following broad recommendations will help to ensure a consistent DePaul image is represented in partnership and joint venture agreements abroad. If your materials are published in a language other than English, do not translate the word "university" in DePaul's signature or in formal references.

Always write or say DePaul University. Be sensitive to cultural norms and practices, which can be significant even in countries that embrace American influences. In particular, be careful with: Language: Have a local contact review your copy or translation to ensure that your message is conveyed as intended. Advantages « Social Media Monitoring and Engagement – Radian6.