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The BrandBuilder Blog
Let’s jump right in: With all this push for brands to “engage” in the social media space these past few years, the endless brouhaha of so-called Engagement strategies, bizarre measurement schemes like Return On Engagement and even the creation of new roles like Chief Engagement Officers and Engagement Strategists, you would think that engagement would be pretty high on every brand’s priority list by now. More to the point, you would think that after 3 (and in many cases 4) years of building social media programs and managing online communities on Twitter, Facebook, Youtube, etc., most companies would have this stuff kind of figured out. We aren’t talking about really complicated stuff here. Being on Facebook isn’t exactly as demanding as conceptualizing then producing a great superbowl ad. There isn’t really a whole lot of complicated R&D involved. All you have to do is keep people interested and… engage them, whatever the hell that means.Because DePaul is involved in a number of joint ventures and partnerships outside of the United States and offers some degree programs abroad, our international presence presents unique challenges to maintaining a consistent identity. The following broad recommendations will help to ensure a consistent DePaul image is represented in partnership and joint venture agreements abroad. If your materials are published in a language other than English, do not translate the word "university" in DePaul's signature or in formal references. Always write or say DePaul University.
