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Using A Google Tag Manager Listener To Get Your Real Bounce Rate. Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google Analytics doesn’t track bounce rate fairly. A bounce is any visit for which the visitor only looks at one page and does not interact with it. If you’re publishing a blog, this is truly unfair as someone may spend minutes reading a post, and still be counted as a bounce. This is what I call the Boing Fallacy. My friend and fellow Converterati, Bryan Eisenberg, pointed me to a simple solution by Aris Abramian on the eWeb Marketing blog. This solution creates an event that triggers when a visitor has been on a page for 15 seconds or longer. However, this solution uses calls for a version of Google Analytics that predates Universal Analytics. Google Tag Manager (GTM) is supposed to make things like this easy, right? For you, I’m offering a quick how-to that will allow you to achieve the same thing as Aris’ solution.

Google Tag Manager Event Listeners. Social Media ROI. Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and influencing customer conversions—and if you’re not tracking the effectiveness of your social media campaigns properly, you could be missing out on important details that could lead you to higher conversions and an improved social media ROI.

Gone are the days when fan counts and traffic are all we should care about—digital marketers are faced with evolving attitudes toward what actually constitutes an effective digital marketing campaign. Today’s campaigns are all about converting visitors, fans, followers and the like into customers. Reliable indicators as to what constitutes an effective social media campaign are out there—you just need to know what you should be doing to track ROI (and why). The 5 Easy Steps To Measure Your Social Media Campaigns.

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. In this post we will help you get started with social media measurement for your organization by addressing these questions: How do you know if your social media activities are effective? How do you decide what metrics you should be monitoring? How do you calculate those metrics? How do you interpret the numbers once you have them? The Two Types of Social Media Measurement The two types of social media measurement are: Ongoing Analytics – Ongoing monitoring that tracks activity over timeCampaign-Focused Metrics – Campaign or event analytics with a clear beginning and end Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand and company.

Let’s Start With An Example Step 1: Determine Your Social Goals. 5 social media metrics that your business should be tracking. Publishing content on the Internet generates reams (or, rather, spreadsheets) of data. Creators like you have access to unprecedented information about how your content is received and acted upon. As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know? The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. 1. Metric to track: Audience Growth Rate Tracking benefit: Directly connect social media data with business’ profits Related metrics: Audience Growth, Total Followers 2.

Metric to track: Average Engagement Rate 3. Metric to track: Visitor Frequency Rate 4. 5. 5 Smart Ways to Use Google Analytics. If you’re looking to track the effectiveness of your pay per click campaign, Google Analytics has you covered, no question. However, there’s much more to Google Analytics than just checking PPC management or your website visits. That is just the tip of the iceberg. In this article, we’ll take a closer look at how you can effectively use Google Analytics’ goal setting tool. Ask yourself these five key questions and let Google Analytics guide you to an evergreen path. Do My Visitors Actually Read Stuff On My Site?

“Are my users engaged with my site?” To set this goal, click on your ‘Admin’ section and hover over the ‘Goals’ tab. What Are Visitors Looking For In My Site? Site search is very important in tracking keywords because these keywords tell you what visitors are looking for on your site. Where Are You Going? After visitors land on your site, where do they go?

How Long Does My Site Take To Load? Site speed is often an overlooked element in SEO. Did I Reach My Goals? Analyse Social Media Traffic in Google Analytics. You spend so much time on a variety of social media channels but which ones are driving the most traffic and what drives the most conversions? It’s great to get traffic from social media but if it’s not converting are you just wasting your time on it? Google Analytics is a very powerful tool to measuring your performance. This article outlines some ways of tracking the benefit you get from social media. Setting up Goals Goals within Google analytics are essential. When you get visitors to your site you ideally want them to do something that helps move your business forward. Without clearly defined goals it’s difficult to measure value. One of our goals on the site is to get eMail subscribers.

To set up a goal go to the Admin section of Google Analytics (top right hand corner), select your profile name (normally your website name) and then select the goals section. Select the goals section to set up your goal In the example below the Goal type is ‘URL Destination’. Tracking Conversion Summary.