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Bitly Enterprise is a sharing platform that lets you manage multiple social media accounts, and a monitoring service that alerts you to viral content about your brand. From one dashboard you'll get a complete picture of your social distribution — and actionable insights to help you grow your site traffic and revenue.
http://thenextweb.com/socialmedia/2010/10/23/how-to-set-up-your-own-url-shortener/

How To: Create Your Own URL Shortener

There’s been a flurry of news in the world of URL shortening of late. Google finally released its Goo.gl to the public, and not long after vb.ly was pulled for violating Islamic Sharia law. Not too many people will have been overly bothered about that per se, but there was a little fear that the much loved – and used – bit.ly would follow soon after. Such fears were soon allayed, however. URL shortening services have been helping social networkers and web-users for almost a decade, the first notable publicly-available service being TinyURL , launched in 2002.

YOURLS: Your Own URL Shortener

YOURLS is a small set of PHP scripts that will allow you to run your own URL shortening service ( a la TinyURL). You can make it private or public, you can pick custom keyword URLs, it comes with its own API. You will love it. There's a WordPress plugin available for YOURLS, making integration with your blog a snap: create short URLs and tweet them automagically as you publish blog posts. http://yourls.org/