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Michelle Hummel

I’m a passionate Social Media Trainer with 15+ years of successful online business development, sales and marketing experience. I also hold a valuable Internet Marketing Degree however with the ever-changing world of web marketing I strive to learn something new every day.

Twitter Says Goodbye to Vine (Plus 3 Other Twitter Updates) Of all the social platforms, Twitter may be the most interesting.

Twitter Says Goodbye to Vine (Plus 3 Other Twitter Updates)

Between being heavily utilized by the now President Elect and boasting 317 million monthly active users, there’s no question that the platform is still relevant. However, Twitter as both a platform and company has continued to struggle to really find their place in the social arena. As Twitter continues to look for what’s going to give them real traction, we want to highlight four recent updates they’ve made which may affect businesses using the platform for marketing. Twitter Says Goodbye to Vine At the end of October, Twitter announced that the Vine app would be discontinued in coming months. Even though the clips on Vine were extremely short, dozens of Internet personalities had managed to build huge followings on Vine. New Direct Message Features Shortly after their announcement that the Vine app will be going away, Twitter shared two new direct message features.

The Power of Webinars and How to Promote Them on Social Media. Although none of the technologies I’m going to talk about in this post are brand new, we’re at an interesting point with the Internet where several promising forms of technology are really hitting their stride.

The Power of Webinars and How to Promote Them on Social Media

Those technologies are webinars and social media. Why Webinars? Before we cover the best ways to promote your webinar on social media, I want to explain why webinars are such a powerful tool for businesses. Over the last eighteen months or so, video consumption on platforms like YouTube and Facebook has absolutely exploded. This is due to a variety of factors, including people watching more video on mobile devices and broadband speeds getting faster. How to Train Employees to Manage Social Media Activity. Social media has become a very important channel for businesses of all sizes.

How to Train Employees to Manage Social Media Activity

Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media. One reason is social media works best for businesses when they’re able to use it to communicate their brand. Since employees play an important role in defining a brand, integrating all of their voices into social media is very useful. Another advantage of making social media something that’s shared across an entire team is it increases reach. While one person may have trouble coming up with truly great post ideas on a consistent basis, spreading this work across an entire team means there will always be new sources of creative ideas to tap.

LinkedIn Group Marketing - Best Practices for B2B Lead Generation. In a relatively short amount of time, LinkedIn has grown into one of the biggest networks on the Internet.

LinkedIn Group Marketing - Best Practices for B2B Lead Generation

This platform now boasts more than 400 million users. Not only does LinkedIn have a lot of users, but its professional focus makes it a gold mine for any business that wants to generate B2B leads. When it comes to generating B2B leads through LinkedIn, there are a number of different approaches that businesses can take. Of those options, we’ve found LinkedIn group marketing to be one of the most effective. How to Measure the Success of a Social Media Marketing Campaign. How to Get Started with a Social Media Strategy. Whether your business has been dabbling with social media or you’re planning to get started with social channels for the first time, one of the best ways to put your marketing efforts on the right track is to come up with a social media strategy.

How to Get Started with a Social Media Strategy

While there’s nothing wrong with spending some time getting to know how different social networks like Pinterest, Instagram, Facebook and Twitter work, developing a strategy early on will help you avoid spending time on efforts that are unlikely to pay off in the long run. How to WOW Your Customers and Keep Them Loyal to Your Business! by Michelle Hummel. “Right from the moment of our birth, we are under the care and kindness of our parents, and then later on in our life when we are oppressed by sickness and become old, we are again dependent on the kindness of others.

How to WOW Your Customers and Keep Them Loyal to Your Business! by Michelle Hummel

Since at the beginning and end of our lives we are so dependent on other’s kindness, how can it be in ……the middle that we would neglect kindness towards others?” Dalai Lama Learn how to WOW your customers and keep them loyal to your business! By Michelle Hummel Action of the day: Exceed your customers expectations with kindness! 1. 5 Types of Social Media Posting That Will Help Your Business. Tips to Convert Your Social Media Followers Into Customers. Businesses often face two major challenges with social media.

Tips to Convert Your Social Media Followers Into Customers

The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers. While having a lot of followers is a great ego boost and can provide some benefits like credibility, that’s generally not enough for a business. Should Your Business Hire a Social Media Expert? Yes, your business should hire a social media expert.

Should Your Business Hire a Social Media Expert?

The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also crucial to stay consistent. And since businesses have so many other things to juggle, trying to stay consistent can be a major challenge. 4 Powerful Ways to Use Content Marketing to Build Your Personal Brand by Michelle Hummel.

You’ve probably read at least a handful of blog posts that talk about content marketing.

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand by Michelle Hummel

If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why content marketing works so well: 6 Critical Tips for Designing a Mobile Friendly Website. Mobile devices have become larger than PC sales while 86% of adults own a mobile phone and 52% access the internet with it.

6 Critical Tips for Designing a Mobile Friendly Website

Mobile Internet use is up because it’s more convenient and we carry them everywhere we go. Mobile Internet is becoming the Internet. To ensure these mobile users don’t encounter any problems when they try to access your website and interact with it, you need to have a mobile friendly website. Should My Business Have an App? While apps are a good fit for some businesses, for most, a mobile website is a better solution. But with an app, they first have to download the app (which may require typing in their password for iTunes or an equivalent account), followed by going to their home screen and launching it. How to Increase Your Repins, Likes and Comments on Pinterest by Michelle Hummel. The best way to increase the number of repins, likes and comments your Pinterest pins generate is to optimize each one. Since a big part of this is to maximize their visibility within Pinterest’s search feature, a good starting point for optimizing your pins is giving them rich filenames.

If you’re uploading a picture you took with your camera, change the filename to something descriptive instead of leaving the random letter and number combination that most cameras use. And if you’re pinning from another website, take a second to fill out the alt attribute with a descriptive phrase. The next tip for optimizing pins is to link every single one to a URL. Even if you upload your own pictures from your computer, all you have to do is click edit and then you’ll be able to add a linked URL. Another thing to keep in mind is even though Pinterest descriptions can be significantly longer than tweets, brevity is usually still a good thing. How Can You Get More Followers On Your Google Plus Business Page? Google Plus is an interesting platform. Since its launch, the network Google created has always been more closed than most other networks.

And because Google has so many huge projects going on, they don’t always put as many resources behind proactively promoting the platform as other social sites do. This has resulted in countless press stories about the death of Google Plus. However, while the platform may not be as huge as Facebook or even some of Google’s other properties like YouTube, that doesn’t mean it’s dead. On the contrary, the fact that Google+ hasn’t been adopted by everyone online means the users who are on Google Plus are quite passionate about. Proven Strategies for Dealing with Negative Comments and Disappointed Customers on Social Media.

When social media was first gaining momentum, one of the reasons many businesses were hesitant about establishing a social presence is they had concerns about publicly engaging with customers. But as social media has become ubiquitous, most businesses have realized the value of social media customer support. They know that if they don’t provide a way for potential or current customers to interact, those people are going to use other social media channels to share their negative thoughts or disappointment. And when that happens, a business is in the less than ideal situation of not being able to engage. Part of doing business in today’s world is accepting the fact that you’re not going to be able to make everyone completely happy 100% of the time. Even with a great product and awesome customer service, issues are going to come up.

Make It Super Easy to Reach Your Business Privately Reply Quickly (But with a Level Head) In general, the faster you can reply, the better. Content Marketing Tips You Need to Build a Strong Audience in 2016. In 2016, producing great content is no longer enough to build a strong audience. If you want people to know about your content and be interested in consuming more of it, you need a reliable way to reach your ideal readers. This is where content marketing comes into the picture.