School Library Marketing Plan. School Library Marketing 101: It's About Students Not Stuff. Librarians are not born horn tooters. At least, I'm not. I know that might sound contradictory for someone who a) calls herself "library girl" and b) spends most of her time running around the countryside spreading the gospel of library. But it's true. Tooting my own horn does not come naturally. In fact, it wasn't until the world started to turn upside down and libraries became a frequent flyer on the fiscal chopping block that I decided I needed to learn how to advocate for kids by promoting what I did to support them. I became a horn tooter out of necessity. As so many of us did. Let's face it. The problem, however, is that most marketing is focused on tools: the slogan, the brochure, the newsletter, the infographic, the wiki, etc.
I know. And that's the problem. School library marketing has to begin and end with impact. Step 1: Set some goals. I cannot stress this enough: marketing is meaningless unless you have a product worth selling. Step 2: Seek alignment. Step: 2.5 Do the work. Slmimpact - home. Giving Data Some Soul | Project Advocacy. Carolyn Foote At the 2014 Internet Librarian Conference, held in Monterey, CA (October 27–29), EBSCO user experience researcher Deirdre Costello shared the company’s efforts to delve into the research habits of teens.
EBSCO researchers conducted one-on-one interviews, and they also sent video cameras to students so they could create their own research video diaries. The shared results could have been interesting, but dry. However, the EBSCO team chose to capture their results in the jargon of “Harry Potter.” It was so memorable that without consulting my notes, I can recall the three types of teen researchers they identified: Hermiones, who use every research tool well and listen to instructions; Rons, who rely on the Hermiones to help them through the research project; and Nevilles, who only get good at research once they find their true passion in a subject—and then blossom. Those analogies demonstrated the power of using data persuasively.
5 Ways to Advocate without Being in Your Face. Recently, a colleague and friend reminded me that sometimes the louder we get the less people listen. As librarians we know the importance of advocating for our profession. It is our responsibility to share with others what we do to help students and how this looks different from librarians of the past.
Since we are often the only person in our building who does our job we have to be careful how loud we get. If we push too hard, sometimes all we get is those who push back against us. Do not take this the wrong way, there is always a time and place to share what needs to be said. Yet, sometimes a subtle approach can be just as effective as screaming from the roof tops. Share This is probably the most important thing you can do!
The importance of sharing was solidified when I started in my current position five years ago. It was not just about sharing with parents. Data Data is powerful! Programs Some of the best advocates of the library are teachers. Displays Anticipate What’s Coming. School Libraries Work! The South Carolina Study. SC Study Shows Link Between School Librarians and Higher Test Scores. The members of the South Carolina Association of School Librarians (SCASL) have always known how important school librarians and library programs are to student achievement in their state; however, they needed a way to prove it to administrators, teachers, parents, and legislators who were yet to be convinced. To develop their case, in 2013, the SCASL board commissioned a study conducted by Keith Curry Lance, consulting with RSL Research Group president Marcia J.
Rodney and vice president Bill Schwarz. The group had previously conducted 17 school library impact studies in 14 states. As with those studies, data from How Libraries Transform Schools by Contributing to Student Success: Evidence Linking South Carolina School Libraries and PASS & HSAP Results revealed that school library programs contribute to student success. Seven school library characteristics were associated with these measures of student achievement.
Library Staffing Library Expenditures Circulation Numbers Collection Size. Toolkit for Promoting School Library Programs. Messages, Ideas, and Strategies for Communicating the Value of School Library Programs and School Librarians in the 21st Century This toolkit includes strategies, practical tips and tools, key messages, inspirational stories, and much more to help school librarians promote the many ways they transform teaching and learning within schools, districts, and communities through their library programs. *Click on the cover at left to download a PDF of the toolkit. Preface Every one of us knows the important role that advocacy plays in the world. Successful advocates for organizations and programs can turn stakeholders into partners who act for and with the advocates. In the process, stakeholders’ passive support is transformed into educated action, and these stakeholders become advocates, too. Two organizations local to me in Paducah, Kentucky, come to mind.
This toolkit will help you get started effectively promoting what you and your program offer students and your community. Chapter 1: School Library Impact Studies 101: An Overview of the Research. Ten Things Your Administrator Needs to Know as the School Year Begins. 10. That you are a teacher who teaches not content but process. You teach children to be information literate, digitally literate, media literate, and visually literate. The skills that you teach, the dispositions that you help children to develop, the responsibilities that you foster, and the self-assessment strategies that you instill will serve children not only in school but also in life. You are, first and foremost, a teacher! 9. 8. 7. 6. 5. 4. 3. 2. 1. If your administrator already knows these things, wonderful! Author: Audrey Church, Leadership Development Committee Chair and 2017-2018 AASL Past President Like this: Like Loading...
Categories: Advocacy/Leadership, Blog Topics, Community, Presidential Musings.