Michelle meade: Best 2012 Picture Books - meade.michelle - Gmail. Momswithapps.com — Digital Book World | Digital Publishing News for the 21st Century. Random House Explains What Publishers Do. Random House has put out a video that explains just what it takes to produce, distribute and sell a book and who does it. The video, hosted on YouTube and embedded below, reminds me of a document leaked to Digital Book World from Hachette in December, which explained why publishers were relevant in a world where one could easily self-publish.
Until we published it, the document had only been circulated by Hachette internally and to authors and agents. It spoke of the four major areas in which the company felt it added value: content curation; investment in ideas; sales, marketing and brand-building; and legal, including copyright protection. The idea of the document was to brand publishers as powerful partners for authors. Hachette leaked it to us, I think, to make a statement within the publishing industry. In addition to this video, Random House also recently produced another video about what it takes to produce an audio book. Judge for yourself: The audio studio video: Related posts: