5 Elements of a Successful Facebook Fan Page. Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO.
You can follow him on Twitter @leftthebox and get his newsletter. For many companies a Facebook fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I've put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.