Amy Porterfield — Social Media Strategy Consultant. Facebook Ads Conversion Tracking: How to Create an Offsite Pixel. Powered by Infusionsoft. Get 10000 Fans. Michaelstraus / Shopping / Status of your order No.FO73DD05F486. Amy Porterfield — Social Media Strategy Consultant. 3 Little-Known Metrics That Can Help Optimize Your Facebook Page. Ever wonder why a particular Facebook post seems to get a lot of "likes" and "shares" one day, but with the next post, there's little to no fan interest?
A lot of business owners get frustrated because they don't have the answer to why something works. Facebook has the answer -- and so should you. Facebook happens to be a powerful repository of data, yet few business owners bother to use this information, either because they don't know how to find it or they don't want to take time to analyze it. What they don't realize is that Facebook's Insights dashboard, which measures your page's user data, can be quite easy to manage once you become acquainted with a few key metrics.
Here's a look at three areas in Insights that most people don't know exist and how to use them effectively: 1. Visit your Insights dashboard, where you can click on the tool icon under your Timeline cover photo and select View Insights in the dropdown menu. Related: Facebook's Marketing Tools You Might Not Know About 2. 10 Steps to Setting Up a Killer Facebook Ad Campaign. For small businesses, Facebook can be a logical place to experiment with paid advertising without the risky investment of a lot of time and money.
The social media giant offers an easy way for even the smallest companies to quickly start a targeted ad campaign, displaying business content to Facebook users while they browse the site. Businesses can, for instance, create ads to direct new fans to a Facebook page, ensure that more users see certain posts or send viewers to their websites. As with most pay-per-click campaigns, businesses set a budget for how much they are willing to spend over a set period. Costs run the gamut, but on average, clicks can cost less than $1 each, depending on whom you are targeting. These campaigns are easier to monitor than complex pay-per-click search engine marketing because they require much less day-to-day tinkering. Next, Facebook wants to know what your ad should link to. If you want to drive traffic to a website, click See Advanced Options.
What You Need To Know About Facebook Mobile Ads. Not only did Facebook hit the one billion active user mark last year, but the number of people accessing the social site primarily over mobile devices also skyrocketed, to about 60 percent of total users.
And co-founder Mark Zuckerberg has said that mobile users are 20 percent more likely than desktop users to go on Facebook on a given day. What business owners should take note of: Mobile advertising on Facebook is said to be producing better results than ads that appear in the right-hand column or in the news feeds for desktop-only users. And click-through rates on Sponsored Stories have been, on average, 12 times higher on mobile devices than on desktops, according to Marc Grabowski, COO of Nanigans, a firm that buys Facebook ads for its clients.
If there was ever a time to start testing mobile ads, that time is now. But setting up mobile-only ads isn't as straightforward as using Facebook's self-serve ad manager. Related: 5 Tips for Getting Started With Mobile Advertising. Power Editor. 3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy. Facebook recently rolled out a new feature called "conversion measurement," which allows anyone using Facebook ads to measure exactly which ads result in conversions, and marketers and advertisers to track the return on investment for individual ads in a much more sophisticated way.
So, if you use Facebook ads and run an e-commerce site, or rely on list-building and other online tools to gather and track leads, conversion measurement can help you spend your ad dollars more strategically. To get started, you plug a little snippet of code called an "Offsite Pixel" onto pages of your website -- such as the page users see after registering for your list, or a product page.