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Can Google+ beat Facebook? That's the wrong question. Pete Cashmore is the founder and CEO of Mashable.com. Facebook is the champion of social networking, with more than 800 million active usersFacebook's launch of the "Subscribe" button puts Google+ and Twitter at a disadvantageThe real value of Google+ is a very small feature indeed: The +1 buttonMobile operating systems and app stores are perhaps a bigger opportunity than the social trend Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about tech news and digital culture.

He writes regular columns about social media and tech for CNN.com. (CNN) -- Perhaps it's the recent launch of Google+ Pages for brands. Perhaps it's because Facebook founder Mark Zuckerberg called Google+ a "little version of Facebook. " Wrong question. Facebook is the undisputed champion of social networking, with more than 800 million active users. Toppling Facebook becomes more challenging as that site continues to keep pace -- adding new features along with users. So what did Google do? 7 Must Have Search Related Chrome Extensions for 2012. This post is for Google Chrome users only.

7 Must Have Search Related Chrome Extensions for 2012

Apologies if you’re using another browser! A man who dares to waste one hour of life has not discovered the value of life. -Charles Darwin Search marketers have a ton of processes to go through each day. From curating content, engaging in social media, tagging and sending screenshots, checking important metrics, and more. The one thing you don’t have a lot of is time. This blog post outlines 7 time saving Google Chrome extensions that will save you lots of time. 1. For those of you who like to curate content, BufferApp does a great job of helping you space out your tweets and Facebook shares so you can have an enjoyable reading and sharing experience. Simple social sharing and re-sharing. Here’s a video introduction on how to use BufferApp: Bonus: The science of social sharing part 1 2.

Explain and Send Screenshots does exactly what the name says. Practical uses: 3. Find yourself checking Facebook a bit too much? 4. Here are a few ways to use it: 25 Google+ tips and tricks. Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe.

25 Google+ tips and tricks

Unfortunately, it also earned a good amount of scorn from individuals who were not ready to grasp the unique philosophy Google+ was promoting. That philosophy is one of openness. Unlike Facebook, Google+ is designed to connect strangers, and inspire collaboration and contribution. It has proven to be an amazing platform for promoting ideas, brands and people.

Since its early rollout, Google+ has forced competitors to begin evolving, inspiring platforms such as Facebook and Twitter to develop new ways of thinking about social media and the functionality they offer. When used correctly, Google+ is a unique and powerful opportunity to widen your reach, professionally or personally. Your Profile The first thing to do when joining any new community, is create a provocative profile that inspires viewers to follow you. How to Create an Effective Google+ SEO Content Strategy. I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical.

How to Create an Effective Google+ SEO Content Strategy

WordPress Landing Pages Made Easy! By Premise But just having an account will not help you. You must optimize it to get the best results from Search Plus Your World. Google+: Why you can’t ignore it anymore Search for “social media” on Google and you will get these results: The results on the right…the sidebar “People and Pages on Google+”…that’s what’s really important. Here is another set of results: Same thing…but different. See, Search Plus Your World is an intentional strategy for Google to lead people to join Google+. That leads you to a button to sign up for a Google+ account: But just signing up for the account won’t make you leap to the top of the sidebar results.

Let’s explore each in detail.