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Newmedia. Print-is-dead. What if internet advertising is a foundation made of sand? I spotted a pithy, insightful notion early on while reading Ethan Zuckerman's post What if they stop clicking?

What if internet advertising is a foundation made of sand?

, paused and sent it out as a Tweet right then. Moments later, I came across a second and Tweeted it, too. When I Tweeted a third too-good-to-pass-up nugget, I realized I should just encourage people to read the whole post. It's a cohesive, carefully sequenced contemplation and will mean more if you do. In short, he's gathering bits of string that seem to be adding up to a big idea: What if online advertising stops working?

Ethan doesn't claim to have any final answers, but his logic and supporting data should make you worry if ad-supported anything is a big part of your online future. This roller coaster is a long way from finished yet. The three insights I couldn't help Tweeting: Ads may not be a viable [for] anything but search...we are increasingly reliant on systems [on] shakiest of foundations. Whats Black And White And Red All Over? Top Newspaper Circulatio. The Audit Bureau of Circulations has released the numbers for the top 25 daily newspapers in the U.S. based on their weekday circulation numbers.

Whats Black And White And Red All Over? Top Newspaper Circulatio

Not surprisingly, the numbers are bad — okay, awful. Exactly one of the top newspapers has shown growth when compared to where they were 6 months ago. That paper is The Wall Street Journal, which is now the number one paper in the country thanks to USA Today’s staggering loss of nearly 20% of its readership the past 6 months. And it’s not like WSJ is growing like gangbusters, it grew 0.61% in the last six months. Also a good list is the top 10 gainers in circulation, only because it looks like they could barely find 10 papers in the entire country with positive gains.

Below, find a chart of top 10 circulated paper’s “growth” over the past 6 months. Google CEO Eric Schmidt envisions the news consumer of the futur. For all the bluster about Google as an enemy of the news industry, you might be surprised to learn that Eric Schmidt, the company’s CEO, is kind of a triumphalist for mainstream media, big newspapers, and print.

Google CEO Eric Schmidt envisions the news consumer of the futur

He took questions from reporters this afternoon at Google’s offices in Cambridge, and I asked him, among other things, why Google News had recently begun attaching a “(blog)” label to some news sources — a move I criticized last month. Schmidt resorted to bringing up bloggers’ moms: Me: A very small question. Google News very recently added a label for blogs, to differentiate from non-blogs. It seemed weird in 2009 to make that distinction. That is, for what it’s worth, not the distinction Google News is making: The “(blog)” label is supposed to be attached to any news published with blogging software.

Schmidt: We have about ten news stream ideas, of which hyperpersonalization is one. Online Journalists More Optimistic About The Future Of Journalis. The Pew Research Center’s Project for Excellence in Journalism released a study today that claims bloggers and journalists have an “uneasy” optimism about the future of news media on the web. But, the study says, their optimism definitely trumps that of broadcast and print employees in traditional media industries. According to the study, most journalists who work in the online news industry believe that the internet is having a negative impact on fundamental journalistic values, including a loosening of standards (45% of respondents felt this way), increased emphasis on speed (25%), and the addition of voices from outside the traditional media institutions (31%).

While there’s no doubt that the internet is changing the way journalism is conducted and delivered, I’m hesitant to think that speed and increased diversity of viewpoints from outside the industry is detrimental to journalistic integrity. Photo attributed to Ken-ichi. Washington Post Folds Business Section Into Front. WASHINGTON — The Washington Post is eliminating its standalone Business section on weekdays and folding business coverage into the "A" front section, the newspaper announced Friday.

Washington Post Folds Business Section Into Front

The Post is also eliminating daily stock listings. It will instead offer a half-page of statistics and graphics that will focus on prices of major and local stocks and other economic data. Many newspapers have been eliminating standalone business sections to cut production costs amid plunging advertising revenue. Last month, The Atlanta Journal-Constitution announced similar plans, and earlier this month the Los Angeles Times shrunk from five to four daily sections. Executive Editor Marcus Brauchli said in a statement that the change also reflects "the increasing overlap of political and economic events" and allows the Post "to run a leaner, better-organized newspaper.

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