Top 10 predicted digital trends for 2014. 2014 is just around the corner and no doubt it’s going to be another huge year for social media, gadgets and tech.
Here are our top 10 predicted digital trends for 2014… 1) Image centric social media platforms, such as Instagram and Pinterest, will dominate. 2) Google+ will also experience huge growth as it becomes further intertwined with other Google services, as well as playing an essential part in search engine rankings with Google Authorship. 3) There’ll be a massive battle for top spot with instant messaging and VOIP apps – What’sApp, FB Messenger, Viber and Google Voice/Hangouts. What’sApp will stagnate unless it introduces calling options, which Viber and Hangouts already have (and FB is working on). 4) Snapchat will likely dominate the 18-25 demographic in terms of social media/messaging apps. 5) There’ll be a continued focus on user security and privacy, leading to heavier encryption and verification efforts. 8) We’ll see a rise of the use of videos for online content.
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Top 5 Digital Trends For 2014. The Richards Group & Click Here Labs. 2014 Digital Trends And Predictions From Marketing Thought Leaders. Top 10 Trends for 2014. 1.
Growth in mobile revenues eMarketer estimates that retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK ecommerce sales. Tablet commerce has seen particularly high growth, reaching £4.8 bn. In 2014 mcommerce is expected to increase by 53.3% in 2014, more than triple the 15% growth rate for retail ecommerce. UK mobile ad spend is expected to pass the £1bn mark in 2013, according to eMarketer, reaching £1.2bn (19% of total digital) - a 126.1% YoY growth. 2.
It is no secret that we are deserting desktops for tablets and smartphones, and following tablet gifting bonanza this Christmas, mobile traffic is set to overtake desktop in early 2014. 3. The Internet of Things and all of the devices associated with it are set to explode in 2014. 4. Open, collaborative economy will create a real disruption for businesses.
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