Anthony Doctolero's Blog - Learn Ten Techniques to Creating High-Converting Landing Pages for Free-to-Play MMO Games. Learn Ten Techniques to Creating High-Converting Landing Pages for Free-to-Play MMO Games The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. Photography: Jeurgen welding by scjody Last week, one of our clients asked us for some suggestions to improve their landing page conversion. Their banners received lots of clicks, but the amount of registrations fell short of expectations.
With so many free-to-play game options for players to choose from these days, it is crucial that game marketers be effective at communicating their game’s basic value proposition in order to convert visitors into players. Create a dedicated landing pageSending users to your homepage is not recommended. Limit the number of links on the pageQuick, count how many actual outbound links there are on your landing page.
[a]list Games secures $9.3 million investment. Digital marketing agency [a]list Games has secured a further $9.3 million in private investment from parent company Ayzenberg Group. Launched in February this year, the company works with independent games makers, and is currently prepping a major campaign for GamersFirst's APB: Reloaded. "As a whole, we want to evolve the concept of a creative and media agency into a next-generation marketing engine," said Eric Ayzenberg, CEO of the Ayzenberg Group.
"We have proprietary tools built to create campaign transparency and a greater degree of efficiency and trust for our partners, along with more powerful results. They allow us to optimise throughout all marketing stages, just like game makers currently change their games daily to keep the experience fresh. "We want to do the same thing during our marketing process to keep our consumer communication entertaining and relevant," he added. Game Developers Conference Online | October 10-13, 2011 | Austin Convention Center | Austin, Texas t. SR BP - Research articles - 2010smq.pdf (application/pdf Object) SR BP - Research articles - Advertising Overview - Game Advertising Online.
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