Best Locations. Production « MMO Tidbits. Outline This is a long article on a complex topic.
An outline may help you skip to the “good parts.” Big Launch Fever – Why boxed game marketing is inappropriate for download MMOs.Product & Pricing Strategy – The F2P model and its essential components.Customer Management – The centerpiece of MMO marketing, and how it starts with CRM.Customer Acquisition – Customer segments and targeting, promotional approaches, social network strategies and continual acquisition.Customer Development – Understanding customer types, meeting their needs, promoting community, eliminating community-breakers and professionalism.Churn Analysis – The importance of analyzing customer departures.Retrospective – Additional thoughts and references.
Big Launch Fever.