Understanding and Evaluating Big Data Text Analytics Solutions | The Social Intent Blog. Advanced Social Analytics & the Bottom Line – Nick Cifuentes, Ancestry.com. In this seven minute interview with Nick Cifuentes, Director, Global Social Media at Ancestry.com we learn about his upcoming session entitled “Advanced Social Analytics and the Bottom Line” scheduled to take place at the IE. Analytics Social Media & Web Analytics Innovation Summit scheduled for mid September 2012 in Boston MA. Specifically we learn: * How Social Media is perceived as often difficult to monitor, track and analyze for some c-suite level executives and organizations * How Social Media ROI goes beyond just being an acquisition driver to include driving bottom line metrics, community and engagement, retention and PR * Real Social Media ROI metrics for Ancestry.com * How Predictive Analytics fit into the mix * Predictive Analytics Tools * Tracking sign ups and pixels * Predictive Analytics and Social Media Analyst Jobs: What skills are required?
* Qualitative and Quantitative and the Social Eco System About Nick Cifuentes Director, Global Social Media Ancestry.com. Web Analytics » The Top 13 Tools Tor Social Media Analysts. As the use of social media grows, so does the need to track and analyze its use. Social media marketers need to understand where their efforts are best utilized on social media platforms. Other analysts and researchers need to understand the overall impact of social media.
For this reason, social media analysis tools are emerging. Most tools gather and analyze text data from various social media platforms. 1. Author Crawler is an interesting tool that examines a site’s backlinks and searches for author identification for each link. 2. Datasift is a Twitter analysis tool that examines tweet data in real-time. 3. Openamplify is an Natural Language Processing (NLP) analytic engine that processes text to extract valuable knowledge from social media conversations. 4. OpenCalais enables authors to submit content and have tags and metadata automatically generated by the tool. 5. PeekAnalytics is a Twitter analysis tool. 6. 7. 8. 9. 10. 11. 12. Text analytics, text understanding. Why does quantitative analysis matter, and what role does social media monitoring play? Anybody can do a Twitter search for a hashtag or a keyword and get a “feel” for the mood of a conversation.
But these feelings aren’t scientific — and often aren’t accurate. We look at a few tweets, and usually one or two stick in our minds, and so we leap to conclusions without enough hard evidence. It’s in our nature. Another problem with this kind of spot-check analysis is that someone might see only the most recent posts and think they are representative of an entire conversation. Maybe six of the 10 most recent posts are negative, and the person concludes that the feeling is “pretty bad,” but that batch might not reflect the tone of the majority of posts.
Analyze, analyze, analyze Social media monitoring tools let you see exactly how many times people mention your search terms across the Internet and social media and also show what these mentions mean. Rethink what you’re analyzing Apply what you learn Use your data to make decisions. Aggregation: Digital home bases and shared content. Illustration of aggregation web processes, using content produced by CCHR as an example. In civil society spaces, particularly for NGOs and funders who feel pressure to tout/justify their own impact, incentives to share content are often mixed. Organizations and individuals are often torn. Post to someone else’s site increases exposure to a particular post, but also imposes opportunity costs — eyeballs are not drawn to their site. Facebook stands alone in this regard. NGOs can reach a large audience. And according to reports from Civil Society Actors in the nation of Georgia, through tagging and friending strategies, NGOs can place specific messages and reports in front of key audiences.
“Facebook for activists” is a longer and more complicated story. In grant/funding environments where organizations (and donors to some extent) compete with each other, what incentive exists to publish content to another organization’s website? The image outlines the strategy. The Truth About Social Media Intelligence. Few areas of social media marketing is so widely abused and misunderstood as social web analytics, or as some of us call it — Social Media Intelligence.
I no particular order, allow me to point out some of the most common misconceptions. 1. Computing And Statistics Aren’t The Same Thing The world of big data comes with a basic challenge; combining computing with statistical analysis. Computed automation can accomplish stunning tasks, but the classical axiom still holds true—crap in, crap out. 2. Analysts needs to be highly intelligent individuals as well as being plugged into their industry at all times.
And they must have an extraordinarily feel for zeitgeist and timing. If you don’t have spectacular analysts, chances are your data will lead you astray. If you’re using external experts, make sure they’re plugged into your industry. 3. Let’s say you have the margin of error under control. Unfortunately, that doesn’t really matter if you make stupid assumptions about causality. 4. 5. 6. 7. B2B Social Media Best Practices for the Integrated Age. I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion, as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.
Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market. Strategy for messaging and interactions may be different, but the process of forming online, participatory relationships with clients is equally important. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. 1. 2. 3. 4. 5. Social CRM and how it could help your business... B2B Marketing Trends: A First Glimpse into Content Curation Habits and Activity.
By Pawan Deshpande, CEO, HiveFire Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the process of finding, organizing, and sharing online content – as part of their overall content marketing strategy. (Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.) The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers. Although we’d established that a large group of marketers were utilizing content curation as a tactic, there hasn’t been a study issued that has attempted to understand how, and why, those efforts are paying off.
Original Content vs. Capturing Reader Attention Posting Frequency Another key factor in driving engagement was posting frequency. 5 B2B Social Media Data Visualizations. One of the things I suggested in my 2011 predictions was that companies would find new ways to visualize data beyond spreadsheets and simple pie charts. Interesting visuals tell a much more compelling story than flat numbers. This doesn’t mean you need to create fully blown data visualizations for every report, but think about visual ways to present your metrics for yearly reports or major presentations. A well-executed infographic is more fun to talk over than a list of numbers any day.
Below are five infographics for inspiration. These are not exclusively about B2B, but they all represent business and marketing. The B2B Social Media Landscape: A Portrait The folks at BaseOne created a view of the B2B landscape if one were to look out the window. The Blog Tree Another way to view the blogging world is to picture it as a tree. Why Do We Follow Companies on Twitter? Social Media in Business: Fortune 100 Statistics The Social Media Landscape – Facts and Figures for B2B Sales.
Tracking The Global Audience of Social Media B2B. Every so often we look at our global B2B audience and see where our posts resonate around the world. While we understand that our audience is mainly in the US, we do have a growing following in other countries. It is worth looking at to determine things like relevant content, targeted advertising, time of day to publish posts and tweets, and even speaking opportunities. This is also information that is interesting to our publisher as they pursue foreign rights for The B2B Social Media Book.
I looked at two different sources to determine our global audience, and I was surprised how much they correlate. First I pulled Google Analytics from the past three months and looked at the top 10 countries of the site visitors. When looking at the list itself, the United States is first, followed by the UK and Canada. Below are the top 10 lists from each source. Country of Visitors from Google Analytics (2/1/12-4/23/12) 1. Social Business Analytics.
Acquire, Serve and Grow | Pitney Bowes Business Insight Europe. Unternehmen in Zeiten der Experience Economy | Social Insights von QuestBack. Im letzten Jahr habe ich mich sehr viel damit beschäftigt, welche Auswirkungen das Web 2.0 auf Organisationen und Unternehmen hat. Dabei ging es stets um das Unvermeidbare: Das Netz ist „sozial“ geworden – das bedeutet wir befinden uns in der Customer Experience Economy: Unternehmen verlieren die Kontrolle über Kommunikation, weil nun überall und von jedem über seine Customer Experience mit einem Produkt oder einen Arbeitgeber gesprochen werden kannJeder kann über alles mitreden und dabei auch den Zeitpunkt bestimmen (Sonntags, wenn die PR-Abteilung im Wochenende ist)Arbeitgeber werden bei kununu bewertet und niemand kann es verbietenMarketingbotschaften, die gelackt und stromlinienförmig ausgesendet werden, werden nicht gehört oder im Web 2.0 seziertIntransparentes oder unkorrektes Verhalten verschwindet nicht mehr „einfach so“ von der Tagesordnung (Guttenberg / Wulff)Fassaden werden eingerissen und das, was übrig bleibt, wird offensichtlich.
Das Internet ist sozial geworden Gut so! Wie man mit der Experience Economy gewinnt | Social Insights von QuestBack. Wie Content die Customer Experience verbessert und damit den e-Commerce ankurbelt | ecommerce-vision.de. Die Möglichkeiten von Online-Kunden sind heute größer als je zuvor: Sie kommunizieren mit und über Unternehmen über eine Vielzahl an verschiedenen Kanälen und profitieren gleichzeitig von einer besseren Preistransparenz, einem umfangreicheren Informationsangebot sowie personalisiertem Content in sozialen Netzwerken. Das Online-Angebot war dabei nie größer und der Wechsel von einem Shop zum nächsten nie einfacher. Die Konkurrenz ist nur einen Klick entfernt und der Erfolg kann von wenigen entscheidenden Faktoren abhängen. Um im Web konkurrenzfähig zu sein und die Online-Kundenbindung in gewinnträchtige Transaktionen zu verwandeln, müssen Unternehmen kontextsensitive Applikationen in ihre Online-Strategien einbinden.
Die Anwendungen müssen dabei nutzerspezifische, Echtzeit-basierte Kriterien wie das genutzte Endgerät und den momentanen Standort sowie historische Verhaltensdaten wie Aktivitäten in sozialen Netzwerken oder Einkäufe berücksichtigen. Kundenerwartungen definieren Content.