Information Builders Adds Sophisticated Sentiment Analysis Capabilities to Its Strategic Business Intelligence Platform. NEW YORK, NY, April 17, 2012 Information Builders, a leader in business intelligence (BI), information integrity, and integration solutions, today announced the introduction of sophisticated sentiment analysis capabilities into its WebFOCUS Magnify enterprise search platform.
One of the first BI products to offer this capability, WebFOCUS Magnify's sentiment analysis will be powered by Wand Taxonomy, the industry-leading structured multi-lingual vocabulary for precision search. As a result, Magnify enables users to increase sales opportunities and decrease churn by automatically and accurately gauging the perceptions of customers and prospects and factoring that information into overall sales, marketing, support, and customer communications strategy. Conventional methods of gauging sentiment, such as social media, surveys, and experience-based feedback can be expensive, time-consuming, and difficult to measure in real time.
Visit our website to learn more about WebFOCUS Magnify. Blog - Join the conversation. - Social media analytics: performance measurement done right. For a buyer of social media analytics, comparing the performance of various technologies is nothing short of baffling.
This is especially true with respect to sentiment analysis — indeed text analytics in general — where scientific jargon, marketing puffery, and a laundry list of features can often obscure what really matters: using a technology meant to measure human expression, are we obtaining the value of a human analysis? This notion of human performance as the ultimate goal is based on an important observation: when people analyze social media, we get valuable results. When we built our social text analytics solutions, we recognized that, if only we could somehow take a few thousand people, shrink them and put them into a little box, and then get them to work thousands of times faster (to deal with seriously big data), we would have an incredible solution to our clients’ problems. How to Move Your Social Media Analysis from the Platform to the Individual Level.
Creating engaging content and encouraging your audience to engage with your brand are important pieces of a successful social media program.
This is evident when you speak with many social marketers who tend to focus a great deal of effort on increasing engagement levels and expanding their audience. Less attention seems to be paid to who is engaging, how often they engage, and what they are saying. These pieces of information, however, are vitally important to truly understanding how your social media efforts impact your audience. When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new realm of insights that can help shape not only how you engage at a platform level but more importantly how you engage with different individuals. Once your brands audience is ranked, you will be able to prioritize the individuals who are most important to your brand and who warrant more in-depth quantitative and qualitative analysis.
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