Born-digital Created as a reading-from-the-screen experience for the digital generation, Inanimate Alice stands alongside the best novels for pre-teen and emerging teen readers. Interactive Requires the reader to drive the action forward at their own pace and encourages readers to co-create their own versions of the story, either filling in the gaps or developing new strands. Multimedia
Transmedia Producer - Ideas, Tools and Insight from all Around With their mania for film franchises, leading studios are behaving more like packaged goods marketers than the showmen of yore in pumping out movies, and appear more interested in taking direction from fanboys, brand managers and multimedia consultants. So the time appears ripe for consultants such as Jeff Gomez and Mark Pensavalle, co-founders of Starlight Runner Entertainment. Their job: To make sure that stories and characters remain consistent as a movie is reincarnated as, say, a TV series, a video game, a theme park attraction or an online virtual world.