El ojo que todo lo ve: El Gran Hermano llega al comercio. Sabemos quién eres, sabemos lo que compras, sabemos cuándo vas a comprar de nuevo y sabemos qué pasos vas a seguir. Ya nos hemos acostumbrado a ser observados durante nuestras compras, tanto online gracias a las cookies o bien en las tiendas, donde un amable vendedor o vendedora nos atiende y se preocupa por servirnos.
Pero la realidad va un paso más allá y muchos comercios tienen implementados, o están pensando en hacerlo, toda una serie de medidas de seguimiento de los clientes que entran en ellos. Algunos dirían que de auténtico espionaje. Pero sin entrar en discusiones o análisis acerca de su legalidad en España, podemos echar un vistazo a un reciente artículo de la revista norteamericana ShopSmart, publicada por la misma editorial de Consumer Reports, probablemente la mayor organización mundial independiente de pruebas de productos, sobre qué está pasando en muchas de las tiendas en los Estados Unidos. Cámaras de vídeo Siguiendo la pista de los smartphones Anuncios personalizados. Readings in Cyberethics - Google Books. How Do Employers Monitor Internet Usage at Work? Most of us would be hard pressed to deny our use of the Internet at work for non-work related purposes. With sites like YouTube, eBay, and Facebook and access to instant messaging and email tempting us at every turn, it can be difficult to resist personal Internet usage at work.
While not every person has access to the Internet at work, the majority do. As evidenced by various surveys and studies conducted by media research companies, including Nielson, Burst Media, and eMarketer, those workers who do have access are using it. According to study surveys, the average employee spends between one and two hours each day using the Internet for personal reasons. Whatever the reasoning and whatever the task, employers are less than pleased when their employees waste company time and money to do non-work related tasks online. Though many people choose to debate the ethics of employer surveillance, it is nonetheless an interesting concept.
The Legal Use of Monitoring Software - TopTenREVIEWS. Little Brother is Watching You: Employee Monitoring. LittleBrother is watching you If you happen to be reading this article online from your computer at work, your boss may be reading over your shoulder-electronically. New technologies allow employers to check whether employees are wasting time at recreational Web sites or sending unprofessional e-mails. But when do an employer's legitimate business interests become an unacceptable invasion of worker privacy?
By Miriam Schulman Last year, a software package came on the market that allows employers to monitor their workers' Internet use. Though the title is tongue-in-cheek, LittleBrother does represent the tremendous capabilities technology has provided for employers to keep track of what their work force is up to. Did you delete that message you sent about his incompetence? All told, such monitoring is a widespread-and-growing-phenomenon. The Law Legally, employees have little recourse. The situation in the courts is similar. In a presentation on employee monitoring, Mark S. Michael J. Tracking Sensors Invade the Workplace. Performance vs. Privacy: Big Brother at Work? Performance vs.
Privacy: Big Brother at Work? Posted on Tue, Apr 02, 2013 What makes us productive at work? At the peak of the Industrial Age, when the workplace was predominantly the factory floor, Frederick Winslow Taylor published a breakthrough work that gave birth to a whole new industry, Management Consulting. The work was called, The Principles of Scientific Management, and it focused on, among other things, tracking employee time in the performance of a particular task. Productivity was measured in tasks completed per unit of time. With the advent of the “Knowlegde worker,” Taylor’s time management techniques fell to the wayside, since productivity was no longer a factor of tasks completed. Suddenly, the time spent at the water cooler was no longer automatically considered wasted, since it could be used to build new relationships, network with team members from other departments, or simply taking time to think.
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21 nonprofit uses for Twitter’s Vine video app | Nonprofit Nate. "Mascotas" de marketing en Twitter ¡Qué bien funcionan! Hoy vamos a hablar de nuevo del mundo de las redes sociales, y en este caso lo vamos a hacer de nuevo con Twitter, al que ahora que lo pienso le hemos dedicado todo el día, aunque ciertamente por aspectos distintos. En un primer momento por apostar por las herramientas de marketing para sacarle partido a la red social, luego con el juego que llegará pronto, y ahora lo hacemos con un tema de marketing de las grandes marcas, con las cuales parece que tenemos algo pendiente, porque si bien hemos hablado muchas veces de ellas, no habíamos tratado el tema de las mascotas de las marcas en Twitter.
Ya sabes de los que son en realidad símbolos, que en muchos casos ya conocemos porque son parte de sus logotipos o de sus identidades gráficas y que en Twitter pasan a ser asesores del cliente.