The Power of Statistically Valid Fundraising Outcomes. A recent issue of Wired contained an article that hit extremely close to home. It discussed how outcomes could be statistically proven by simple A/B tests or randomized controlled trials. One of the experiments sought to prove whether providing free textbooks to children in portions of Africa made a difference or not: In 1993, after five years of grad school and low-wage postdoctoral research, Michael Kremer got a job as a professor of economics at MIT. With his new salary, he finally had enough money to fund a long-held desire: to return to Kenya’s Western Province, where he had lived for a year after college, teaching in a rural farming community.
Were the results of the free textbook study as startling to you as it was to me? Measurable Outcomes Directly Influence Donor Retention I personally believe the savvy major donor of today and tomorrow will appreciate, if not demand, such measurable fundraising outcomes. A Key Strategic Topic for Your Next Board Meeting img via. Are You Ignoring Those Donors Who Love You Most? I can’t help but feel that there is an incredible group of loyal and passionate donors out there who are overlooked and forgotten in almost every instance — the donors who aren’t recruited at all … I’m talking about the people who seek you out and give without solicitation. These are the donors who are simply passionate about a cause and will look for a charity that can help them fulfill their own personal missions, creating the world they hope for....
More Suggested Content: How Welcoming Is Your Donor-Welcome Package? April 7, 2011 From Today in Fundraising Competition is stiff — new mail solicitations arrive every day. Through the mailbox or the inbox, organizations must build a connection with their donors right from the start to begin long and fruitful relationships. 6 Ways to Raise More Money without New Donors!
If you achieve your fundraising goal this year, your reward will likely be an increased goal next year. At most nonprofit organizations, the struggle to raise ever-increasing amounts of money never ends. This drives many nonprofits into a continuous donor-acquisition mode. However, you don’t need a single new donor to raise more money. Given that the cost to acquire a new donor is often $1, or more, for every $1 raised, finding a new donor does not even help most organizations with short-term mission fulfillment.
So, how can you raise significantly more money for mission fulfillment without acquiring new donors? 1. Many charities simply seek renewal gifts. However, there is a better way. I thank you for your gift of $50 last year that helped us achieve __________. Thank the donor. 2. Most grassroots donors don’t think, “What’s my annual philanthropic sense of responsibility to this charity? 3. While not every donor will enroll in a monthly giving program, many will if given the option. [INFOGRAPHIC] 2013 Fundraising Effectiveness Project Survey Report. [INFOGRAPHIC] 2013 Fundraising Effectiveness Project Survey Report On September 16th, the Fundraising Effectiveness Project (FEP) released the findings from their 2013 survey.
For the first time in five years, charity respondents saw positive gains in giving, but still continued to lose donors faster than they gained them. The 2013 Fundraising Effectiveness Project report summarizes data from 2,840 survey respondents covering year-to-year fundraising results for 2011-2012. The report shows that: Gains of $769 million in gifts from new, upgraded current, and previously lapsed donors were offset by losses of $735 million through reduced gifts and lapsed donors. Click here to download the 2013 FEP report in PDF. About the Fundraising Effectiveness Project The project goal is to help nonprofit organizations measure, compare, and maximize their annual growth in giving. Sources: Other figures in the infographic also come from the 2013 FEP report. AJ is a Graphic Design intern at Bloomerang. [INFOGRAPHIC] 2013 Fundraising Effectiveness Project Survey Report.
Jeff Jowdy-Is It Easy for Potential Donors to Connect with You? Don't make it difficult for potential donors to connect with and contact you. When they go to your website, is it easy for them to find your e-mail and mail addresses and a phone number? Be sure that your organization presents a personal face — no matter how large or small it is. Does a donor have the opportunity to meet and connect with your CEO, to know whom serves on your board and how to contact you and make a gift? Is the gift processing cumbersome and more like purchasing a pair of shoes? Or is it an easy, personal experience? Do visitors have the opportunity to make one-time gifts, sign up for monthly giving or make another type of gift commitment? Is there a face to your development program — again, no matter how large or small? Sue Henderson is president of New Jersey City University and brings a stellar background in academics and advancement to her role.
," and it pulls up a "Suggestions for President Sue Henderson" form, as well as a physical address and phone number. What part of thank you don’t you understand? | Generous Matters. Maybe it was just me, but the just completed end-of-year “gold rush” seemed unusually vociferous, what with the addition of emails, texts, and tweets to the usual direct mail onslaught. Even the stodgiest of charities jumped into the online fundraising waters, panning for riches beside the early adapters. Frantic fundraisers left no method of asking untried as the clock ticked down on 2012.
Then the calendar flipped over to 2013 and quiet returned to the land. Too much quiet, in fact. Charities hot for donors’ attention in late December have gone cold in January. Multiple asks, followed by nary a word of appreciation. Despite all they’ve been told, there are apparently parts of thank you that some fundraisers still don’t understand, including: the part about saying it quick. A hint for harried fundraisers. The part about saying it more than once. Another hint for harried fundraisers. The part about thanking via reporting. One more hint for harried fundraisers.
Like this: Like Loading... It's Never Too Late to Ask. FEP2012Report.pdf (application/pdf Object) More Community Colleges Embrace Fundraising, Reconnect With Alumni.