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Yves Saint Laurent ad banned for using 'unhealthily underweight' model. An advert by the fashion company Yves Saint Laurent has been banned by the UK’s advertising watchdog for using a model who appeared to be unhealthily underweight.

Yves Saint Laurent ad banned for using 'unhealthily underweight' model

Upholding a complaint that the model looked too thin, the Advertising Standards Authority (ASA) censured the advert, which appeared in Elle magazine, as irresponsible. In its ruling, published on Wednesday, it said: “The ASA considered that the model’s pose and the particular lighting effect in the ad drew particular focus to the model’s chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin, particularly in light of her positioning and the contrast between the narrowness of her legs and her platform shoes.

“We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible.” YSL and Elle declined to comment on the ruling. Prada Sales Slide on Weak Demand. MILAN, Italy — Prada SpA reported the first decline in opening-half sales since its 2011 listing as weak demand in China and terrorist attacks in Europe continued to weigh on the Italian luxury-goods maker.

Prada Sales Slide on Weak Demand

Revenue fell 15 percent to €1.55 billion ($1.8 billion), the Hong Kong-listed company said in a statement Friday, missing the €1.65 billion average analyst estimate compiled by Bloomberg. Earnings also declined, though by slightly less than analysts predicted. Burberry named top brand for mobile commerce. The Mobile Retail Report rates the mobile offering of 158 British retailers using a number or criteria designed to assess the customer experience.

Burberry named top brand for mobile commerce

These include whether the website is optimised for mobile and page loading speed. It placed Burberry at the top, while Jimmy Choo was the next best placed fashion retailer – at number four. Luxury brand Prada was the second worst-rated retailer on the list, and London department store Liberty was eighth from the bottom. Consideration went beyond the performance of the sites themselves took into account how they support multichannel shopping. Companies were marked down for not showing stock availability (33%) and even actively hiding the location of stores (23%). Ralph Lauren and Michael Kors report weak sales. Image copyright Reuters Luxury brands Ralph Lauren and Michael Kors have both reported weak sales against a backdrop of fewer customers visiting department stores and the strong dollar hitting tourists.

Ralph Lauren and Michael Kors report weak sales

Ralph Lauren said first quarter net revenues fell 4% to $1.6bn, pushing the company into a loss of $22m. Quarterly revenues at Michael Kors inched up 0.2% to $987.9m, but sales at stores open more than a year fell 7.4%. Profits for the quarter dropped 15.7% to $146.3m. Your first look at Gigi Hadid’s line for Tommy Hilfiger. Just last week former One Direction member and Dazed cover star Zayn Malik made his fashion design debut, unveiling a footwear range he’d created in collaboration with Italian designer Giuseppe Zanotti.

Your first look at Gigi Hadid’s line for Tommy Hilfiger

Today his girlfriend, model Gigi Hadid has done the same – revealing a capsule collection she’s worked on with American brand Tommy Hilfiger. Modelling in the lookbook herself (see above), Hadid’s collection includes clothing, footwear, accessories and fragrance and sees the California native put “a West Coast stamp on Hilfiger’s signature East Coast classics.” The whole thing has a decidely maritime feel – something that is particularly noticeable in the peaked caps, sailor tops, cable knits, naval badges and anchor motifs. Burberry New London Fashion Week Home.

Indigital BURBERRY is bidding farewell to its Kensington Gardens base for the forthcoming show on September 19, the brand has revealed this morning.

Burberry New London Fashion Week Home

Bailey On The Changes At Burberry Bailey On The Changes At Burberry. Burberry becomes first luxury brand to personalise on Pinterest. Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.

Burberry becomes first luxury brand to personalise on Pinterest

The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Louis Vuitton Targets Middle-Income Shoppers With Perfume Launch. PARIS, France — Louis Vuitton has launched its first perfume range since the founding merger of its parent LVMH in 1987, targeting middle-income shoppers amid a downturn in luxury spending.

Louis Vuitton Targets Middle-Income Shoppers With Perfume Launch

This week's launch is an important step for the French brand as it tries to strike the delicate balance between increasing its number of more affordable goods while retaining its cachet. Until now, shoppers on more modest incomes have only been catered for by Louis Vuitton's key chains and very small leather goods, costing around €200-300 a piece. Gucci slammed for ‘irresponsible’ ad featuring ‘unhealthily thin’ model. The ad, which appeared on The Times’ website in December last year, included several photos of models posing.

Gucci slammed for ‘irresponsible’ ad featuring ‘unhealthily thin’ model

The ad was investigated after one complainant argued the models were unhealthily thin, making the ad irresponsible. Gucci said the ads were part of a video that portrayed a dance party and was aimed at an older, sophisticated audience. Luxury Daily. French fashion house Balenciaga is revealing the first advertising campaign under newly instated creative director Demna Gvasalia.

Luxury Daily

Set against the minimalist backdrop of pale buildings on a city street, the ads play with reflection and shadow as models are captured in relaxed positions rather than poses. Rather than opting for It-girl models, celebrities or an intricate concept, Balenciaga chose to let the clothes be the star. On the streetBalenciaga’s campaign was unveiled slowly on its social media accounts, allowing its images to appear in followers’ news feeds day after day.

In a number of the stills, models are on the move, drinking a cup of coffee or toting its Bazar leather shopping tote that resembles nylon laundry bags. Projected by many to be an It bag for fall, the handbags add a functional touch to the campaign scenes. Prada seeks younger customers in bid for growth. Image copyright AP Italian luxury fashion group Prada has predicted a return to growth as it seeks to connect with younger customers through online sales and flexible pricing. First half profits fell 25% to €330m (£282m) due partly to falling demand in China and Italy. But Prada said it saw 2016 as "a turning point. " It has been reviewing prices, product variety and online marketing to appeal to more customers.